Clarifying Shampoo and Conditioner
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -9.0% this quarter, so Clarifying Shampoo and Conditioner is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $496K/yr376K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 105 sellers
Flapen Score
Clarifying Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Clarifying Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Clarifying Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Clarifying Shampoo and Conditioner 376K times last year and spent an estimated $496K. The top 5 brands take 80% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $496K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $496Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- clarifying shampoo and conditioner106K searches a year
02 · Price
A sale here is worth $19.32.
Listings sell for $19.32 on average, from $3.93 to $41.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $19.32 that is $14K to $19K a year per listing.
- Average price
- $19.32inside the $15 to $100 sweet spot
- Price range
- $3.93–$41.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $14K–$19K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Shampoo & Conditioner Sets. It carries 7,099 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #188in Shampoo & Conditioner Sets
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 7,099per listing
- Listings tracked
- 28
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Clarifying Shampoo and Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid 28 Fl Oz
- Price
- $9.35
- Rating
- 4.5/5
- Reviews
- 1,184
- Age
- 1y ago
LOreal Paris Elvive Hyaluron + Pure Shampoo and Conditioner Set Clarifying Shampoo and Rehydrating Conditioner with Salicylic Acid and Hyaluronic Acid 56 Fl Oz Set
- Price
- $20.31
- Rating
- 4.6/5
- Reviews
- 1,379
- Age
- 1y ago
LOreal Paris Clarify and Restore Sulfate Free Shampoo and Conditioner Set with Antioxidants for Hard Water Exposure and Styling Build-up EverPure 1 Hair Care Kit
- Price
- $20.43
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 2y ago
MONDAY HAIRCARE Clarify Shampoo and Conditioner Set 12 oz for Oily Hair Made with Grapefruit Extract Coconut Oil Shea Butter Vitamin E and Pro-Vitamin B5
- Price
- $13.29
- Rating
- 4.4/5
- Reviews
- 2,126
- Age
- 3y ago
Aveeno Apple Cider Vinegar Shampoo + Conditioner Set Hair Care Bundle for Balance & High Shine Daily Clarifying & Soothing Scalp Shampoo & Conditioner for Oily & Dull Hair Two Pack 2 x 12 fl. oz
- Price
- $17.37
- Rating
- 4.6/5
- Reviews
- 1,835
- Age
- 4y ago
Trending
estimated 90-day click momentum
Oily Hair Shampoo and Conditioner Set - Sulfate Free Moisturizing Cleanse for Oily Flaky Scalps - Fights Dandruff and Itchiness - Salon Professional Formula - For Men and Women - 16 Fl Oz (Set of 2)
- Price
- $23.97
- Rating
- 4.5/5
- Reviews
- 26,692
- Age
- 7mo ago
Kristin Ess Deep Clean Clarifying Shampoo and Conditioner Set for Oily & Dry Damaged Hair & Build Up - Moisturizes Smooths Detangles + Softens Hair - Sulfate Free Color + Keratin Safe - 10oz
- Price
- $23.70
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 10mo ago
Native Scalp Detox Shampoo and Conditioner Eucalyptus & Mint Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack
- Price
- $21.22
- Rating
- 4.3/5
- Reviews
- 1,542
- Age
- 7mo ago
CeraVe Oil Control Balancing Shampoo Clarifying Shampoo With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 12 oz
- Price
- $8.98
- Rating
- 4.4/5
- Reviews
- 782
- Age
- 9mo ago
CeraVe Oil Control Balancing Conditioner Hair Conditioner With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 9 oz
- Price
- $9.01
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 9mo ago
Newest
by launch dateOily Hair Shampoo and Conditioner Set - Sulfate Free Moisturizing Cleanse for Oily Flaky Scalps - Fights Dandruff and Itchiness - Salon Professional Formula - For Men and Women - 16 Fl Oz (Set of 2)
- Price
- $23.97
- Rating
- 4.5/5
- Reviews
- 26,692
- Age
- 7mo ago
DEL SUR Clarifying Shampoo and Conditioner Set for Oily Hair | 16 fl oz | with Camellia Japonica Salicylic Acid Papaya & Biotin | Scalp Oil Control for Oily Roots & Greasy Hair
- Price
- $23.85
- Rating
- 3.7/5
- Reviews
- 44
- Age
- 7mo ago
Native Scalp Detox Shampoo and Conditioner Eucalyptus & Mint Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack
- Price
- $21.22
- Rating
- 4.3/5
- Reviews
- 1,542
- Age
- 7mo ago
CeraVe Oil Control Balancing Shampoo Clarifying Shampoo With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 12 oz
- Price
- $8.98
- Rating
- 4.4/5
- Reviews
- 782
- Age
- 9mo ago
CeraVe Oil Control Balancing Conditioner Hair Conditioner With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 9 oz
- Price
- $9.01
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
105
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 91%
Open market
16%
- L'Oreal Paris59%
- MONDAY HAIRCARE9%
- Aveeno5%
- Kristin Ess4%
- BELLISSO4%
- CeraVe4%
- Open — no brand owns it (10 brands, 16%)
Demand
Clarifying Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Clarifying Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clarifying shampoo and conditioner106K/yr
- shampoo and conditioner for oily hair56K/yr
- loreal hyaluron pure shampoo35K/yr
- shampoo and conditioner set for oily hair29K/yr
- oily hair shampoo and conditioner24K/yr
- loreal elvive hyaluron pure17K/yr
- clarifying shampoo and conditioner set17K/yr
- elvive hyaluron pure9K/yr
- detox shampoo and conditioner10K/yr
- loreal purifying shampoo9K/yr
Reviews and returns
What reviews say buyers love and hate about Clarifying Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Leaves hair greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clarifying Shampoo and Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data