Clarifying Shampoo and Conditioner
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -9.0% this quarter, so Clarifying Shampoo and Conditioner is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $496K/yr376K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 105 sellers
Flapen Score
Clarifying Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Clarifying Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Clarifying Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Clarifying Shampoo and Conditioner 376K times last year and spent an estimated $496K. The top 5 brands take 80% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $496K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $496Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- clarifying shampoo and conditioner106K searches a year
02 · Price
A sale here is worth $19.32.
Listings sell for $19.32 on average, from $3.93 to $41.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $19.32 that is $14K to $19K a year per listing.
- Average price
- $19.32inside the $15 to $100 sweet spot
- Price range
- $3.93–$41.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $14K–$19K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Shampoo & Conditioner Sets. It carries 7,099 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #188in Shampoo & Conditioner Sets
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 7,099per listing
- Listings tracked
- 28
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Clarifying Shampoo and Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
105
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
16%
- Brand 159%
- Brand 29%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (10 brands, 16%)
Demand
Clarifying Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Clarifying Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clarifying shampoo and conditioner106K/yr
- shampoo and conditioner for oily hair56K/yr
- loreal hyaluron pure shampoo35K/yr
- shampoo and conditioner set for oily hair29K/yr
- oily hair shampoo and conditioner24K/yr
- loreal elvive hyaluron pure17K/yr
- clarifying shampoo and conditioner set17K/yr
- elvive hyaluron pure9K/yr
- detox shampoo and conditioner10K/yr
- loreal purifying shampoo9K/yr
Reviews and returns
What reviews say buyers love and hate about Clarifying Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Leaves hair greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clarifying Shampoo and Conditioner questions
Answered from the same tracked data.