Clarifying Conditioner
FailThe top 5 brands take 95% of clicks, so Clarifying Conditioner is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $173K/yr91K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 125 sellers
Flapen Score
Clarifying Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Clarifying Conditioner is stronger. Inside it, weaker.
Market
The Clarifying Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Clarifying Conditioner 91K times last year and spent an estimated $173K. The top 5 brands take 95% of clicks. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 14.6% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 14.6%
- Market size, estimated
- $173Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- clarifying conditioner26K searches a year
02 · Price
A sale here is worth $13.00.
Listings sell for $13.00 on average, from $5.73 to $26.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.00 that is $3K to $7K a year per listing.
- Average price
- $13.00under the $15 to $100 sweet spot
- Price range
- $5.73–$26.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #575 within Conditioners. It carries 2,384 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #575in Conditioners
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,384per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Clarifying Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOreal Paris Restore Sulfate Free Conditioner with Antioxidants Moisturizing Conditioner for Hard Water Exposure and Styling Build-up EverPure 6.8 Fl Oz
- Price
- $9.62
- Rating
- 4.5/5
- Reviews
- 961
- Age
- 2y ago

Neutrogena Exfoliating Healthy Scalp Clarify & Shine Conditioner for Oily Hair and Scalp Anti-Residue Conditioner with Pink Grapefruit Paraben & Phthalate-Free Color-Safe 12 Fl Oz
- Price
- $10.98
- Rating
- 4.4/5
- Reviews
- 1,822
- Age
- 5y ago

Neutrogena Scalp HB Hyaluronic Conditioner 12 Ounce
- Price
- $9.90
- Rating
- 4.4/5
- Reviews
- 2,429
- Age
- 5y ago

CeraVe Oil Control Balancing Conditioner Hair Conditioner With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 9 oz
- Price
- $9.01
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 9mo ago

OGX Clarifying Strength + Rosemary Mint Conditioner Clarifying Conditioner for Oily Hair Visibly Helps Remove Oil & Residue to Clear Away Buildup Sulfate-Free Surfactants 13 fl. oz
- Price
- $5.73
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 2y ago
Trending
estimated 90-day click momentum
Neutrogena Exfoliating Healthy Scalp Clarify & Shine Conditioner for Oily Hair and Scalp Anti-Residue Conditioner with Pink Grapefruit Paraben & Phthalate-Free Color-Safe 12 Fl Oz (pack of 3)
- Price
- $26.29
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 4y ago

Neutrogena Hair Restore Strength + Hydrating Repair Conditioner 13 fl oz
- Price
- $9.00
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 6mo ago

ATTITUDE Clarifying Hair Conditioner Restores Shine Naturally Derived Ingredients Vegan Detangler Dermatologically Tested Lemon Leaves and White Tea 8 Fl Oz
- Price
- $13.79
- Rating
- 4.5/5
- Reviews
- 6,618
- Age
- 9y ago

LOreal Paris Elvive Hyaluron + Pure 72H Rehydrating Conditioner for Oily Hair Hair Conditioner with Salicylic and Hyaluronic Acid 28 Fl Oz
- Price
- $9.11
- Rating
- 4.6/5
- Reviews
- 341
- Age
- 1y ago

CeraVe Oil Control Balancing Conditioner Hair Conditioner With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 9 oz
- Price
- $9.01
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 9mo ago
Newest
by launch date
Neutrogena Hair Restore Strength + Hydrating Repair Conditioner 13 fl oz
- Price
- $9.00
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 6mo ago

CeraVe Oil Control Balancing Conditioner Hair Conditioner With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 9 oz
- Price
- $9.01
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 9mo ago

CeraVe Gentle Hydrating Conditioner Hair Conditioner With Ceramides Niacinamide & Hyaluronic Acid Sulfate Free & Color Safe Moisturizing Conditioner For All Hair & Scalp Types
- Price
- $8.63
- Rating
- 4.6/5
- Reviews
- 3,702
- Age
- 1y ago

LOreal Paris Elvive Hyaluron + Pure 72H Rehydrating Conditioner for Oily Hair Hair Conditioner with Salicylic and Hyaluronic Acid 28 Fl Oz
- Price
- $9.11
- Rating
- 4.6/5
- Reviews
- 341
- Age
- 1y ago

OGX Clarifying Strength + Rosemary Mint Conditioner Clarifying Conditioner for Oily Hair Visibly Helps Remove Oil & Residue to Clear Away Buildup Sulfate-Free Surfactants 13 fl. oz
- Price
- $5.73
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
125
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
3%
- Neutrogena42%
- L'Oreal Paris32%
- CeraVe10%
- OGX7%
- Aveeno4%
- Garnier2%
- Open — no brand owns it (2 brands, 3%)
Demand
Clarifying Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.8×
Search terms
Top Clarifying Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clarifying conditioner26K/yr
- neutrogena conditioner21K/yr
- conditioner for oily hair21K/yr
- neutrogena conditioner for hair5K/yr
- oily hair conditioner4K/yr
- loreal restore conditioner3K/yr
- loreal clarifying conditioner2K/yr
- detox conditioner3K/yr
- loreal everpure restore conditioner2K/yr
- neutrogena healthy scalp conditioner2K/yr
Reviews and returns
What reviews say buyers love and hate about Clarifying Conditioner
We read the reviews and the return reasons for every product selling here.
“Awful scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clarifying Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









