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Clarifying Conditioner

Fail

The top 5 brands take 95% of clicks, so Clarifying Conditioner is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$173K/yr91K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
69%top-5 click share · 8 brands · 125 sellers

Flapen Score

Clarifying Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Clarifying Conditioner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clarifying Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Clarifying Conditioner 91K times last year and spent an estimated $173K. The top 5 brands take 95% of clicks. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
14.6%
Market size, estimated
$173Ka year
Peak month
April1.8× the quietest month
Top search term
clarifying conditioner26K searches a year

02 · Price

A sale here is worth $13.00.

Listings sell for $13.00 on average, from $5.73 to $26.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.00 that is $3K to $7K a year per listing.

Average price
$13.00under the $15 to $100 sweet spot
Price range
$5.73–$26.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #575 within Conditioners. It carries 2,384 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#575in Conditioners
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,384per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
81 months

Products

Top Clarifying Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

125

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

3%

  • Brand 142%
  • Brand 232%
  • Brand 310%
  • Brand 47%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Clarifying Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Clarifying Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clarifying conditioner26K/yr
  • neutrogena conditioner21K/yr
  • conditioner for oily hair21K/yr
  • neutrogena conditioner for hair5K/yr
  • oily hair conditioner4K/yr
  • loreal restore conditioner3K/yr
  • loreal clarifying conditioner2K/yr
  • detox conditioner3K/yr
  • loreal everpure restore conditioner2K/yr
  • neutrogena healthy scalp conditioner2K/yr

Reviews and returns

What reviews say buyers love and hate about Clarifying Conditioner

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
0.6%of orders come back
“Awful scent”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clarifying Conditioner questions

Answered from the same tracked data.