Clairol Mousse
FailThe top 5 products take 100% of clicks, so Clairol Mousse is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $264K/yr266K searches / yr
- 90-day growth
- +11.0%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 47 sellers
Flapen Score
Clairol Mousse against its category
The dotted line is the Beauty & Personal Care average. Past it, Clairol Mousse is stronger. Inside it, weaker.
Market
The Clairol Mousse market on Amazon at a glance
Shoppers on Amazon United States searched for Clairol Mousse 266K times last year and spent an estimated $264K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- +11.0%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $264Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- herbal essences mousse126K searches a year
02 · Price
A sale here is worth $11.53.
Listings sell for $11.53 on average, from $4.30 to $26.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $11.53 that is $23K to $29K a year per listing.
- Average price
- $11.53under the $15 to $100 sweet spot
- Price range
- $4.30–$26.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $23K–$29K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #107 within Mousses. It carries 3,152 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 1.5%
- Average rank
- #107in Mousses
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 3,152per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Clairol Mousse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 174%
- Brand 218%
- Brand 34%
- Brand 44%
Demand
Clairol Mousse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Clairol Mousse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- herbal essences mousse126K/yr
- herbal essence mousse25K/yr
- tresemme flawless curls mousse26K/yr
- tresemme curl mousse20K/yr
- tresemme mousse curls14K/yr
- herbal essences curl boosting mousse8K/yr
- mousse herbal essences8K/yr
- herbal essence curl boosting mousse8K/yr
- tresemme mousse flawless curls7K/yr
- herbal essence mousse for curly hair5K/yr
Reviews and returns
What reviews say buyers love and hate about Clairol Mousse
We read the reviews and the return reasons for every product selling here.
“Bad odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clairol Mousse questions
Answered from the same tracked data.









