Is clairol mousse profitable to sell on Amazon United States?

The niche generates $264K/yr across 5 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Skip it (41/100).

How competitive is the clairol mousse niche?

4 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clairol mousse?

Top complaints mined from reviews: Smell, Hair Related, Suitability Curly Hair. The return rate is 0.1%.

When does demand for clairol mousse peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the clairol mousse niche?

Listings span $4.30–$26.62; the average listing price is $11.53 (sweet spot $15–$100). The average incumbent carries 3,152 reviews — the moat a new listing must climb.

clairol mousse

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.30–$26.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$264K

$264K/yr · 266K searches

Avg price

Okay$11.53

avg listing price — sweet spot $15–$100

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,151.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clairol mousse is a $264K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

clairol mousse market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $231K–$288K; units × avg price
Conversion rate: 8.6%
Avg BSR: #107
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 1.5%
Avg brand age: 83 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Herbal Essences74%
TRESemmé18%
Generic4%
Garnier4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top clairol mousse search terms

herbal essences mousse126K/yr +14.4%7.4% conv.
herbal essence mousse25K/yr +9.3%5.7% conv.
tresemme flawless curls mousse26K/yr +8.3%3.0% conv.
tresemme curl mousse20K/yr +2.5%4.6% conv.
tresemme mousse curls14K/yr +12.4%3.7% conv.
herbal essences curl boosting mousse8K/yr +37.4%7.9% conv.
mousse herbal essences8K/yr +16.4%4.9% conv.
herbal essence curl boosting mousse8K/yr +29.1%9.6% conv.
tresemme mousse flawless curls7K/yr -18.0%2.5% conv.
herbal essence mousse for curly hair5K/yr -8.7%8.6% conv.

All search terms

Top clairol mousse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Herbal Essences Curl Boosting Mousse Frizz Control for Curly & Wavy Hair Long-Lasting Hold with Berry Scent Paraben & Dye Cruelty-Free 6.8 Fl Oz Each 3 Pack

Herbal Essences$13.434.6★3,174 rev

TRESemm Air Dry Foam 1 ct Bouncy Curls Foam for Humidity Protection with Peptide Blend 7.5 fl oz

TRESemmé$7.444.4★359 rev

TRESemm Defining Hair Mousse Bouncy Curls 2-Pack Curly Hair Products with Nourishing Coconut & Avocado Oil + Keratin Hair Mask

TRESemmé$26.624.7★1,519 rev

Professional Carl Enhancing Mousse - Strong Hold & Anti-Frizz (6.8 oz)

Generic$5.870.0★0 rev

Garnier Fructis Curl Construct Creation Mousse Curl Activator Provides Frizz Control Long-Lasting Hold and No Weigh-Down for Curly Wavy and Coily Hair 6.8 oz (Packaging May Vary)

Garnier$4.304.4★10,706 rev

Newest

by launch date

Professional Carl Enhancing Mousse - Strong Hold & Anti-Frizz (6.8 oz)

Generic$5.870 rev

6mo ago

TRESemm Air Dry Foam 1 ct Bouncy Curls Foam for Humidity Protection with Peptide Blend 7.5 fl oz

TRESemmé$7.44359 rev

7mo ago

Herbal Essences Curl Boosting Mousse Frizz Control for Curly & Wavy Hair Long-Lasting Hold with Berry Scent Paraben & Dye Cruelty-Free 6.8 Fl Oz Each 3 Pack

Herbal Essences$13.433,174 rev

3y ago

TRESemm Defining Hair Mousse Bouncy Curls 2-Pack Curly Hair Products with Nourishing Coconut & Avocado Oil + Keratin Hair Mask

TRESemmé$26.621,519 rev

4y ago

Garnier Fructis Curl Construct Creation Mousse Curl Activator Provides Frizz Control Long-Lasting Hold and No Weigh-Down for Curly Wavy and Coily Hair 6.8 oz (Packaging May Vary)

Garnier$4.3010,706 rev

19y ago

What buyers say about clairol mousse

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“The fragrance is wonderful”

Suitability Curly Hair12%

“Perfect for curly hair”

Quality-Overall10%

“Product that delivers better than you think”

Hair Styling8%

“My curls look awesome”

Value For Money7%

“Great deal”

Soft Feel4%

“soft to the touch”

Moist/Dry3%

“It is very moisturizing”

Hair Growth3%

“It's incredible—leaving my hair so soft and smelling amazing”

Weight Light3%

“This foam is lightweight”

Suitability Wavy Hair2%

“it makes my wavy/curly hair well moisturized”

What buyers complain about

Smell12%

“Bad odor”

Hair Related11%

“This did not work for my hair”

Suitability Curly Hair6%

“Did not hold curl”

Moist/Dry5%

“Causes some dryness”

Adhesion/Stickiness4%

“Sticky doesnt work”

Functionality-Overall4%

“Didn't work for me”

Suitability Short Hair2%

“It didnt quite work for my hair type”

Leak-Proof2%

“liquid leaked out”

Suitability Wavy Hair2%

“doesnt help with wave definition all that much”

Defective Material/Parts2%

“the piece thats supposed to spray out was completely broken off”

Top return reasons

Suitability Short Hair13%

Functionality-Overall12%

Smell12%

Advertised Vs Actual Product11%

Size-Overall8%

Leak-Proof8%