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55

ck one

Worth a look

Shows low returns (0.3%), but weak search conversion (0.7%) keeps it on the watch list.

Market size 33Growth 73Conversion 9Competition 43Returns 98Price range 85Avg price 95Brand share 29Review moat 24Quality gap 88

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.49

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$10.26–$47.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+57.3%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$157K

$157K/yr · 932K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,811.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, ck one is a $157K/yr Amazon United States market (932K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

ck one market data

Units sold / yr
15K–20K
avg 1,000–1,250/product
Revenue / yr
$367K–$490K
units × avg price
Conversion rate
0.7%
Avg BSR
#188
Page quality
0%
Prime
96%
Sponsored
71%
Out of stock
0.9%
Avg brand age
60 months
Avg seller age
149 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

118

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

10%

  • Vera Wang54%
  • DIME19%
  • Salt & Stone8%
  • GODA5%
  • Estée Lauder2%
  • Bella Vita Luxury2%
  • Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +57.3% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Top ck one search terms

  • lilium blume perfume thomson carter340K/yr
  • lilium blume perfume104K/yr
  • vera wang perfume175K/yr
  • lilium blume perfume women35K/yr
  • vera wang73K/yr
  • lilian blume perfume for women21K/yr
  • lillian blume perfume29K/yr
  • lillium blume perfume for women19K/yr
  • thomas carter lilium blume perfume20K/yr
  • thomson carter perfume for women20K/yr
All search terms

Top ck one products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$31K30%$47K40%$63K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ck one

What buyers praise and complain about, mined from review topics.

What buyers love

Smell75%

“Doesnt smell bad”

Value For Money4%

“Definitely worth the price”

Durability2%

“Durable”

Quality-Overall2%

“Amazing Quality”

Size-Overall2%

“Love the sense nice size for price”

Soft Feel1%

“This is sooo smooth and beautiful”

Gifting Purpose1%

“Awesome Gift”

Advertised Vs Actual Product1%

“Looks exactly as pictured”

Ease Of Use0%

“Easy to use”

Weight Light0%

“it's not heavy either”

What buyers complain about

Smell60%

“Chemical Scent”

Durability6%

“Lasted too short”

Value For Money5%

“Too expensive”

Size-Overall3%

“This bottle is too small”

Advertised Vs Actual Product3%

“False advertisement”

Alcohol Content1%

“Contains alcohol”

Strength1%

“Not strong”

Allergies1%

“Skin irritation”

Quality-Overall1%

“comes across as low quality”

Leak-Proof1%

“Leaks at the sprayer”

Top return reasons

Smell77%
Advertised Vs Actual Product9%
Leak-Proof3%
Size-Overall2%
Durability2%
Strength1%
Defective Material/Parts1%
Functionality-Overall1%
Value For Money1%
Product Condition0%

Common questions

Is ck one profitable to sell on Amazon United States?
The niche generates $157K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +57.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the ck one niche?
13 brands and 118 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in ck one?
Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.
When does demand for ck one peak?
Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the ck one niche?
Listings span $10.26–$47.34; the average listing price is $24.49 (sweet spot $15–$100). The average incumbent carries 5,812 reviews — the moat a new listing must climb.