Is city beauty line blurring wrinkle filler profitable to sell on Amazon United States?

The niche generates $559K/yr across 5 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the city beauty line blurring wrinkle filler niche?

3 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in city beauty line blurring wrinkle filler?

Top complaints mined from reviews: Functionality-Overall, Wrinkles, Value For Money. The return rate is 1.0%.

When does demand for city beauty line blurring wrinkle filler peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 22.5× the quietest.

What does it cost to enter the city beauty line blurring wrinkle filler niche?

Listings span $14.52–$74.18; the average listing price is $31.99 (sweet spot $15–$100). The average incumbent carries 8,204 reviews — the moat a new listing must climb.

city beauty line blurring wrinkle filler

Worth a look

Shows a sweet-spot price point ($31.99 avg), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Avg price

Incredible$31.99

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Great$14.52–$74.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$559K

$559K/yr · 289K searches

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Review moat

Bad8,203.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, city beauty line blurring wrinkle filler is a $559K/yr Amazon United States market (289K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

city beauty line blurring wrinkle filler market data

Units sold / yr: 15K–20K; avg 2,000–2,500/product
Revenue / yr: $480K–$640K; units × avg price
Conversion rate: 6.0%
Avg BSR: #319
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

RoC82%
No713%
Beverly Hills MD5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 22.5×

Open Trend

Top city beauty line blurring wrinkle filler search terms

roc fill and treat serum deep wrinkles40K/yr +275.9%5.8% conv.
deep wrinkle filler35K/yr -16.7%1.3% conv.
roc fill and treat serum15K/yr +450.5%5.4% conv.
deep wrinkle filler for face24K/yr -19.0%1.6% conv.
line filler for deep wrinkles13K/yr -12.0%2.0% conv.
cellexia deep wrinkle filler gel13K/yr -25.8%0.4% conv.
roc derm correction fill treat serum22K/yr +5.8%4.8% conv.
no7 instant illusion wrinkle filler16K/yr -32.3%11.9% conv.
no 7 instant illusion wrinkle filler13K/yr -33.8%14.1% conv.
roc deep wrinkle filler13K/yr -16.1%10.0% conv.

All search terms

Top city beauty line blurring wrinkle filler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RoC Derm Correxion Fill + Treat Advanced Retinol Serum Wrinkle Filler Treatment with Hyaluronic Acid for Crows Feet 11 Wrinkles & Laugh Lines (.5 fl oz) with Retinol Packette (Packaging May Vary)

RoC$28.614.2★3,931 rev

RoC Retinol Correxion Wrinkle Filler for Deep Wrinkles with Hyaluronic Acid & Retinol Skin Care for Women and Men 1 Fl Oz (Packaging May Vary)

RoC$21.494.3★16,519 rev

No7 Instant Illusion Wrinkle Filler - Anti Aging Serum for Face to Smooth + Blur Fine Lines and Wrinkles - Gives Complexion a Youthful and Radiant Glow (1 Fl Oz)

No7$14.523.8★4,378 rev

Beverly Hills MD Deep Wrinkle Filler- Decrease Appearance of Deep Wrinkles on Contact Anti-Aging Serum for Smooth Lifted Complexion- Helps Correct Fine Lines & Creases w/Diamond Dust & Polymers

Beverly Hills MD$74.183.5★589 rev

RoC Retinol Correxion Deep Wrinkle Retinol Face Serum with Ascorbic Acid Anti-Aging Treatment for Fine Lines Dark Spots Post Acne Scars 1 Oz (Packaging May Vary)

RoC$21.154.4★15,602 rev

Newest

by launch date

Beverly Hills MD Deep Wrinkle Filler- Decrease Appearance of Deep Wrinkles on Contact Anti-Aging Serum for Smooth Lifted Complexion- Helps Correct Fine Lines & Creases w/Diamond Dust & Polymers

Beverly Hills MD$74.18589 rev

3y ago

RoC Derm Correxion Fill + Treat Advanced Retinol Serum Wrinkle Filler Treatment with Hyaluronic Acid for Crows Feet 11 Wrinkles & Laugh Lines (.5 fl oz) with Retinol Packette (Packaging May Vary)

RoC$28.613,931 rev

3y ago

No7 Instant Illusion Wrinkle Filler - Anti Aging Serum for Face to Smooth + Blur Fine Lines and Wrinkles - Gives Complexion a Youthful and Radiant Glow (1 Fl Oz)

No7$14.524,378 rev

13y ago

RoC Retinol Correxion Deep Wrinkle Retinol Face Serum with Ascorbic Acid Anti-Aging Treatment for Fine Lines Dark Spots Post Acne Scars 1 Oz (Packaging May Vary)

RoC$21.1515,602 rev

16y ago

RoC Retinol Correxion Wrinkle Filler for Deep Wrinkles with Hyaluronic Acid & Retinol Skin Care for Women and Men 1 Fl Oz (Packaging May Vary)

RoC$21.4916,519 rev

16y ago

What buyers say about city beauty line blurring wrinkle filler

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Beautiful product all together”

Wrinkle12%

“Excellent for wrinkles”

Soft Feel9%

“Soft touch”

Efficiency8%

“Effective no doubt”

Suitability Combination Skin7%

“It did well on my sensitive skin”

Moist/Dry4%

“Feels creamy and hydrating on your skin”

Value For Money3%

“less expensive”

Ease Of Use3%

“easy to use”

Advertised Vs Actual Product3%

“Works as advertised”

Suitability Dry Skin3%

“it really works to smoothe your skin”

What buyers complain about

Functionality-Overall22%

“Didn't work”

Wrinkles19%

“It dont really help with the wrinkles”

Value For Money9%

“Waste of money does not work”

Allergies5%

“Allergic Reaction”

Smell4%

“It doesnt even smell the same”

Advertised Vs Actual Product3%

“False advertising”

Skin Health3%

“Not good on my skin”

Quality-Overall2%

“Lack of quality control”

Moist/Dry2%

“more irritating and less moisturizing than expected”

Thickness2%

“Its just thin cream”

Top return reasons

Functionality-Overall28%

Advertised Vs Actual Product14%

Smell9%

Wrinkles9%

Product Condition6%

Motor Power4%

Defective Material/Parts3%