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City Beauty

Maybe

An estimated 0.8% of orders come back. But the top 5 products take 96% of clicks, so City Beauty is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$449K/yr394K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
96%top-5 click share · 6 brands · 517 sellers

Flapen Score

City Beauty against its category

The dotted line is the Beauty & Personal Care average. Past it, City Beauty is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The City Beauty market on Amazon at a glance

Shoppers on Amazon United States searched for City Beauty 394K times last year and spent an estimated $449K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $449K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
4.1%
Market size, estimated
$449Ka year
Peak month
March7.3× the quietest month
Top search term
360 shot pdrn lifting eye cream26K searches a year

02 · Price

A sale here is worth $27.94.

Listings sell for $27.94 on average, from $13.01 to $63.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $27.94 that is $14K to $21K a year per listing.

Average price
$27.94inside the $15 to $100 sweet spot
Price range
$13.01–$63.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Eyes. It carries 1,195 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#108in Eyes
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
1,195per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top City Beauty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

517

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

City Beauty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 7.3×

Search terms

Top City Beauty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 360 shot pdrn lifting eye cream26K/yr
  • city beauty lid lifting treatment56K/yr
  • city beauty55K/yr
  • hooded eyelid treatment30K/yr
  • centellian 24 eye cream10K/yr
  • eye lift27K/yr
  • eye lid lifting cream for hooded eyes27K/yr
  • eye lifting and firming serum24K/yr
  • best upper eyelid tightening cream18K/yr
  • pdrn lifting eye cream5K/yr

Reviews and returns

What reviews say buyers love and hate about City Beauty

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Moist/Dry”
19%of negative reviews mention “Value For Money”
0.8%of orders come back
“costly”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common City Beauty questions

Answered from the same tracked data.