citrus lotion
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.75–$31.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.60avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,049.23avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$66K$66K/yr · 58K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, citrus lotion is a $66K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–May. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
citrus lotion market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #427
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
65
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
4%
- Jergens40%
- Tree Hut20%
- Hempz18%
- Dr Teal's14%
- Pharmacopia3%
- Pacifica2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.6% search growth over the last 90 days.Peak months: Feb, May · busiest ÷ quietest = 2.0×
Top citrus lotion search terms
- citrus lotion14K/yr
- citrus body lotion11K/yr
- orange lotion12K/yr
- orange scented lotion6K/yr
- orange body lotion5K/yr
- jergens sweet citrus lotion4K/yr
- jergens citrus lotion2K/yr
- citrus lotion for women3K/yr
Top citrus lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jergens Sweet Citrus Body Butter Hand and Body Lotion Moisturizer for Women Lotion with Essential Oil for Indulgent Moisturization 7 Oz
Jergens$8.074.5★20,837 rev
Hempz Body Lotion - Citrus Blossom Limited Edition Daily Moisturizing Cream with Vitamin C Shea Butter Aloe Orange Extract Hemp Seed Oil Body Moisturizer -17 Fl Oz
Hempz$18.474.7★5,703 rev
Tree Hut Hydraglow Body Lotion Tangerine Bright Citrus Scent Hydrating & Moisturizing Daily Lotion for Silky Soft Glowing Skin Lightweight Formula 18 fl oz
Tree Hut$9.604.5★357 rev
Dr Teals Body Lotion - Moisture Plus - Radiant Citrus Essential Oils and Vitamin C 18 Fl Oz 2-Pack (36 Fl Oz)
Dr Teal's$16.174.5★480 rev
Tree Hut Tangerine Moisturizing Body Lotion Ceramide and Squalene Formula Helps Protect Skin Long-lasting Hydration Leaves Skin Feeling Soft & Moisturized 8.5 Fl Oz.
Tree Hut$7.204.6★2,415 rev
Newest
by launch date
Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
Jergens$7.26513 rev
Tree Hut Hydraglow Body Lotion Tangerine Bright Citrus Scent Hydrating & Moisturizing Daily Lotion for Silky Soft Glowing Skin Lightweight Formula 18 fl oz
Tree Hut$9.60357 rev
Pacifica Orange Tourmaline Body Butter Super Hydrating Moisturizer for Dry Skin Ultra-Rich Cream with Shea Butter & Vitamin E Clean Beauty Vegan Cruelty-Free Citrus Scent 6 oz
Pacifica$9.4233 rev
Billie Glow Brightening Womens Body Lotion Citrus Woods Scent With Vitamin C 18 fl oz
Billie$8.99127 rev
Tree Hut Tangerine Moisturizing Body Lotion Ceramide and Squalene Formula Helps Protect Skin Long-lasting Hydration Leaves Skin Feeling Soft & Moisturized 8.5 Fl Oz.
Tree Hut$7.202,415 rev
Trending
90-day click momentumJergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
Jergens$7.264.7★
Tree Hut Hydraglow Body Lotion Tangerine Bright Citrus Scent Hydrating & Moisturizing Daily Lotion for Silky Soft Glowing Skin Lightweight Formula 18 fl oz
Tree Hut$9.604.5★
Pacifica Orange Tourmaline Body Butter Super Hydrating Moisturizer for Dry Skin Ultra-Rich Cream with Shea Butter & Vitamin E Clean Beauty Vegan Cruelty-Free Citrus Scent 6 oz
Pacifica$9.423.6★
Dr Teals Body Lotion - Moisture Plus - Radiant Citrus Essential Oils and Vitamin C 18 Fl Oz 2-Pack (36 Fl Oz)
Dr Teal's$16.174.5★
Andalou Naturals Citrus Sunflower Uplifting Body Lotion 8 fl.oz (Packaging may vary)
Andalou Naturals$8.734.6★
What buyers say about citrus lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Amazing moisturizer”
“leaves skin soft”
“Excellent product”
“Great for moisturizing dry skin”
“a good value”
“absorbs well”
“it feels very good on my skin”
“the texture was luxurious”
“Great size bottle”
What buyers complain about
“Too strong of a scent”
“those are my worse dry spots”
“The pump for the lotion was snapped off”
“The size of the bottle is large”
“Came looking used and abused”
“I order these products for my small business however the price was a bit to expensive”
“not the best”
“really wish that the lotion was a little thicker”
“I was worried that it might have sparkles”
“Doesnt last as long I would like it to feels”
Top return reasons
Common questions
- Is citrus lotion profitable to sell on Amazon United States?
- The niche generates $66K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the citrus lotion niche?
- 8 brands and 65 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in citrus lotion?
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.4%.
- When does demand for citrus lotion peak?
- Demand peaks in Feb–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the citrus lotion niche?
- Listings span $4.75–$31.50; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 3,049 reviews — the moat a new listing must climb.