Is citrus body wash profitable to sell on Amazon United States?

The niche generates $121K/yr across 32 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the citrus body wash niche?

21 brands and 641 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in citrus body wash?

Top complaints mined from reviews: Smell, Lather, Allergies. The return rate is 0.4%.

When does demand for citrus body wash peak?

Demand peaks in Apr; the busiest month runs 9.9× the quietest.

What does it cost to enter the citrus body wash niche?

Listings span $4.70–$32.10; the average listing price is $12.33 (sweet spot $15–$100). The average incumbent carries 7,161 reviews — the moat a new listing must climb.

citrus body wash

Worth a look

Shows low returns (0.4%), but a deep review moat (7,161 avg reviews) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.70–$32.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.33

avg listing price — sweet spot $15–$100

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$121K

$121K/yr · 117K searches

Review moat

Bad7,160.81

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, citrus body wash is a $121K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

citrus body wash market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $99K–$123K; units × avg price
Conversion rate: 8.4%
Avg BSR: #253
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

641

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

48%

Top 20: 87%

Open market

33%

Dr Teal's24%
Method11%
Olay10%
Tree Hut8%
Botanic Hearth7%
St. Ives6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 9.9×

Open Trend

Top citrus body wash search terms

citrus body wash40K/yr +23.2%6.4% conv.
orange body wash21K/yr +1.4%4.9% conv.
orange blossom body wash8K/yr +7.6%3.3% conv.
body wash citrus7K/yr +19.6%10.4% conv.
orange scented body wash5K/yr +10.3%5.8% conv.
dr teal vitamin c body wash5K/yr -2.5%7.3% conv.
tangerine body wash4K/yr +4.7%8.9% conv.
orange ginger body wash7K/yr -18.6%5.4% conv.
dr teals glow and radiance3K/yr +33.5%6.7% conv.
citrus body wash for women4K/yr +24.6%7.7% conv.

All search terms

Top citrus body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr Teals Body Wash with Pure Epsom Salt Glow & Radiance with Vitamin C & Citrus Essential Oils 24oz (Pack of 2)

Dr Teal's$13.284.8★11,079 rev

method Body Wash Energy Boost - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Citrus Ginger & Sea Buckthorn 18 fl oz

Method$7.994.7★9,627 rev

Olay Body Wash for Women Intensely Hydrating Pro-Hyaluronic Acid Serum Complex Renews Moisture Vitamin B3 Lameller Technology For All Skin Types Fizzy Citrus Scent 20 fl oz

Olay$8.934.7★10,167 rev

Botanic Hearth Mandarin Orange & Honey Body Wash Refreshing Shower Gel with Lemon Peel Extract Brightening & Hydrating Formula Sulfate & Paraben Free 16 fl oz

Botanic Hearth$13.364.4★49,520 rev

St. Ives Body Wash Pink Lemon and Mandarin Orange 22 Ounce

St. Ives$5.074.6★4,000 rev

Newest

by launch date

Olay Body Wash for Women WNBA Intensely Hydrating Hyaluronic Acid Serum Hydration On/Off Court Improves Moisture Barrier Vitamin B3 Complex All Skin Types Courtside Citrus Scent 20 fl oz

Olay$10.3310,167 rev

4mo ago

Ivory Body Wash Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens & Phthalates Sunshine Spritz Scent 35 oz

Ivory$6.9619,457 rev

5mo ago

Tree Hut Tangerine Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser Self Care Gifts for Women Pump Bottle 18 Fl Oz

Tree Hut$8.74243 rev

7mo ago

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates & Parabens Citrus & Herbal Musk 18 fl oz

Native$9.776,074 rev

7mo ago

method Body Wash Energy Boost - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Citrus Ginger & Sea Buckthorn 28 Fl Oz

Method$12.4213,024 rev

9mo ago

What buyers say about citrus body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell47%

“Light scent”

Soft Feel7%

“Softens skin”

Lather6%

“Good lather”

Value For Money5%

“Excellent price”

Quality-Overall4%

“Amazing quality”

Moist/Dry4%

“It is moisturizing”

Cleansing4%

“Cleans well”

Suitability Dry Skin3%

“Great smell helped with dry skin”

Suitability Combination Skin2%

“Very good for skin”

Advertised Vs Actual Product1%

“As advertised”

What buyers complain about

Smell30%

“Chemical smell”

Lather5%

“its hard to make a lather”

Allergies4%

“was very irritating”

Motor Power3%

“No pump”

Moist/Dry3%

“No hydration either”

Leak-Proof3%

“some leaked out in the box”

Value For Money3%

“Not Worth the Price”

Quality-Overall2%

“Poor quality control”

Ease Of Cleaning2%

“could not be cleaned”

Size-Overall1%

“Its So Honkin Big”

Top return reasons

Smell41%

Leak-Proof15%

Motor Power14%

Advertised Vs Actual Product7%

Value For Money4%

Product Condition3%

Moist/Dry2%

Defective Material/Parts2%