Citronella Soap

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +199.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

+199.5%

Conversion, latest week

5.8%

Market size, estimated

$34Ka year

Peak month

July5.5× the quietest month

Top search term

citronella soap20K searches a year

Listings sell for $12.13 on average, from $5.91 to $27.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.13 that is $1K to $3K a year per listing.

Average price

$12.13under the $15 to $100 sweet spot

Price range

$5.91–$27.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.4%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #961 within Cleansers. It carries 2,039 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#961in Cleansers

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,039per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months