Is citronella soap profitable to sell on Amazon United States?

The niche generates $34K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +199.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the citronella soap niche?

13 brands and 45 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in citronella soap?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.4%.

When does demand for citronella soap peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.5× the quietest.

What does it cost to enter the citronella soap niche?

Listings span $5.91–$27.01; the average listing price is $12.13 (sweet spot $15–$100). The average incumbent carries 2,039 reviews — the moat a new listing must climb.

citronella soap

Worth a look

Shows low returns (0.4%), but a small market ($34K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+199.5%

90-day search growth — must beat 0% to launch

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.91–$27.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.13

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,038.53

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$34K

$34K/yr · 48K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, citronella soap is a $34K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

citronella soap market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $36K–$49K; units × avg price
Conversion rate: 5.8%
Avg BSR: #961
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 2.8%
Avg brand age: 74 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

19%

Blue Moon Elise42%
NatoGears10%
REVITALE9%
FORESTBORN8%
Tetmosol Medicated Soap6%
Tetmosol5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +199.5% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.5×

Open Trend

Top citronella soap search terms

citronella soap20K/yr +196.5%6.8% conv.
bug repellent soap6K/yr +256.7%3.4% conv.
citronella soap for humans6K/yr +197.8%8.3% conv.
mosquito repellent soap6K/yr +162.9%5.3% conv.
mosquito soap4K/yr +183.1%6.6% conv.
citronella body wash3K/yr +182.6%2.6% conv.
mosquito repellent soap bar3K/yr +245.9%4.2% conv.

All search terms

Top citronella soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Moon Elise Aint Buggin Me Citronella Bar Soap for Men and Women Natural Handmade Soap with Pure Citronella Essential Oils Soap Bar for Camping and Outdoor Activities

Blue Moon Elise$10.014.3★1,706 rev

Blue Moon Elise Aint Buggin Me Citronella Soap - Natural Handmade Soap Made with Pure Citronella Eucalyptus and Lemongrass Essential Oils - A Must-have for Camping and Outdoor Activities (3pk)

Blue Moon Elise$27.014.3★1,706 rev

REVITALE Advanced Citronella & Lemongrass Soap Purifying & Soothing Bar for Fresh Protected Skin

REVITALE$7.234.3★181 rev

FORESTBORN Buzz Blocker All Natural Outdoor Bar Soap 5 oz Citronella Basil & Bergamot Blend | Fresh Skin Fewer Bites

FORESTBORN$8.994.6★25 rev

Tetmosol Medicated Soap (4-PACK

Tetmosol Medicated Soap$10.384.2★700 rev

Newest

by launch date

CoreTex Smoky Mountain DEET Free Bug Repellent Soap - 3oz USA-Made Anti-Mosquito Soap Bar with Citronella Java Oil - Plant Based Natural Bug Repellent Providing Defense Against Biting Insects

CoreTex$10.005 rev

7mo ago

FORESTBORN Buzz Blocker All Natural Outdoor Bar Soap 5 oz Citronella Basil & Bergamot Blend | Fresh Skin Fewer Bites

FORESTBORN$8.9925 rev

8mo ago

Laboratoires Druide Ecotrail Citronella Outdoor Soap 2-in-1 Multi-purpose Cleaner All Natural Care Bar Soap For Women Palm-Free & Vegan 105 g (3.7 oz Lemongrass zero waste organic made in Canada

DRUIDE$8.6845 rev

1y ago

REVITALE Advanced Citronella & Lemongrass Soap Purifying & Soothing Bar for Fresh Protected Skin

REVITALE$7.23181 rev

1y ago

Herbvian 100% Natural Turmeric Soap Bar for Face and Body Warmth Lemongrass Mosquito Repellent Soap Vietnamese Back Acne Bath Body Soap Anti-Acne Cleansing Healthy for All Type Skins (Pack 2)

Herbvian$12.05198 rev

2y ago

What buyers say about citronella soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell36%

“Strong and clean smell”

Quality-Overall10%

“Its really quite beautifully made”

Pest/Insect Control5%

“Citronella is an effective bug repellent”

Efficiency4%

“Its effective”

Soft Feel4%

“Leaves soft and exfoliates”

Allergies4%

“Didn't irritate skin at all”

Lather3%

“It lathers up nicely”

Cleansing3%

“cleans good,”

Ease Of Use3%

“easy to use”

Strength2%

“Effective”

What buyers complain about

Smell20%

“It has a distinct odor”

Value For Money10%

“just a little pricey”

Size-Overall6%

“I thought the size was small for $10”

Allergies6%

“For someone who is allergic to DEET”

Functionality-Overall4%

“It doesn't job”

Thickness2%

“It is a very thick oil”

Stiffness2%

“Soap is gritty as well”

Moist/Dry2%

“A lot of bar soaps make my skin feel dry afterward”

Adhesion/Stickiness1%

“This item was delivered messy and sticky”

Advertised Vs Actual Product1%

“Not as described”

Top return reasons

Smell39%

Size-Overall13%

Functionality-Overall10%

Defective Material/Parts8%

Advertised Vs Actual Product6%

Leak-Proof5%

Value For Money4%

Contamination3%

Pest/Insect Control3%