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Cinnamon Lotion

Fail

The top 5 brands take 100% of clicks, so Cinnamon Lotion is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$126K/yr154K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
93%top-5 click share · 3 brands · 29 sellers

Flapen Score

Cinnamon Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Cinnamon Lotion is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamon Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Cinnamon Lotion 154K times last year and spent an estimated $126K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
6.2%
Market size, estimated
$126Ka year
Top search term
tree hut cinnamon dolce45K searches a year

02 · Price

A sale here is worth $13.23.

Listings sell for $13.23 on average, from $9.27 to $21.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.23 that is $1K to $3K a year per listing.

Average price
$13.23under the $15 to $100 sweet spot
Price range
$9.27–$21.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #269 within Scrubs & Body Treatments. It carries 253 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
1.5%
Average rank
#269in Scrubs & Body Treatments
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
253per listing
Listings tracked
8

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Cinnamon Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 25%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Cinnamon Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Mar, Jul · busiest ÷ quietest = 6.2× · 8 of 12 months tracked

Search terms

Top Cinnamon Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree hut cinnamon dolce45K/yr
  • cinnamon dolce tree hut37K/yr
  • cinnamon lotion15K/yr
  • sweet cinnamon pumpkin bath and body works11K/yr
  • bath and body works pumpkin11K/yr
  • cinnamon body lotion6K/yr
  • treehut cinnamon dolce5K/yr
  • cinnamon dulce tree hut5K/yr
  • pumpkin bath and body works4K/yr
  • tree hut marshmallow lodge7K/yr

Reviews and returns

What reviews say buyers love and hate about Cinnamon Lotion

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.8%of orders come back
“I tend to smell the chemicals easily”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Cinnamon Lotion questions

Answered from the same tracked data.