Is cinnamon lotion profitable to sell on Amazon United States?

The niche generates $126K/yr across 8 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Skip it (38/100).

How competitive is the cinnamon lotion niche?

3 brands and 29 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cinnamon lotion?

Top complaints mined from reviews: Smell, Size-Overall, Thickness. The return rate is 0.8%.

What does it cost to enter the cinnamon lotion niche?

Listings span $9.27–$21.76; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.

cinnamon lotion

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great253

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.23

avg listing price — sweet spot $15–$100

Price range

Good$9.27–$21.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$126K

$126K/yr · 154K searches

Growth

Bad-37.3%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cinnamon lotion is a $126K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cinnamon lotion market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $66K–$79K; units × avg price
Conversion rate: 6.2%
Avg BSR: #269
Page quality: 0%
Prime: 88%
Sponsored: 63%
Out of stock: 1.5%
Avg brand age: 54 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Tree Hut92%
Bath & Body Works5%
Soothing House3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 30 weeks — -37.3% search growth over the last 90 days.

Open Trend

Top cinnamon lotion search terms

tree hut cinnamon dolce45K/yr -46.6%8.2% conv.
cinnamon dolce tree hut37K/yr -51.2%5.1% conv.
cinnamon lotion15K/yr -1.1%1.5% conv.
sweet cinnamon pumpkin bath and body works11K/yr +42.9%1.4% conv.
bath and body works pumpkin11K/yr +77.4%0.1% conv.
cinnamon body lotion6K/yr -3.6%2.1% conv.
treehut cinnamon dolce5K/yr -59.0%7.4% conv.
cinnamon dulce tree hut5K/yr -41.3%8.2% conv.
pumpkin bath and body works4K/yr +101.7%0.1% conv.
tree hut marshmallow lodge7K/yr -28.6%0.0% conv.

All search terms

Top cinnamon lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tree Hut Hydraglow Body Lotion Cinnamon Dolce Hydrating & Moisturizing Daily Body Lotion for Soft Glowing Skin Lightweight Non-Greasy Formula 18 fl oz

Tree Hut$9.974.5★357 rev

Tree Hut Cinnamon Dolce Daily Moisturizing Scrub Whipped Foamy Exfoliating Body Scrub Hydrating & Moisturizing Formula for Soft Radiant Skin 15 oz

Tree Hut$9.384.5★295 rev

Tree Hut Cinnamon Dolce Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser Self Care Gifts for Women Pump Bottle 18 Fl Oz

Tree Hut$10.284.6★243 rev

Tree Hut Cinnamon Dolce Hydrating Lip Oil Sheer Nude Glossy Lip Oil Non-Sticky Moisturizing Formula for Smooth Hydrated Lips 0.11 fl oz

Tree Hut$9.274.5★179 rev

Bath & Body Works Sweet Cinnamon Pumpkin Ultimate Hydration Body Cream 8 Ounces Pack of 2

Bath & Body Works$21.764.5★47 rev

Newest

by launch date

Tree Hut Cinnamon Dolce Daily Moisturizing Scrub Whipped Foamy Exfoliating Body Scrub Hydrating & Moisturizing Formula for Soft Radiant Skin 15 oz

Tree Hut$9.38295 rev

7mo ago

Tree Hut Cinnamon Dolce Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser Self Care Gifts for Women Pump Bottle 18 Fl Oz

Tree Hut$10.28243 rev

7mo ago

Tree Hut Cinnamon Dolce Hydrating Lip Oil Sheer Nude Glossy Lip Oil Non-Sticky Moisturizing Formula for Smooth Hydrated Lips 0.11 fl oz

Tree Hut$9.27179 rev

7mo ago

Tree Hut Frosted Sugar Cookie Daily Moisturizing Scrub Whipped Foamy Exfoliating Body Scrub Hydrating Formula for Soft Glowing Skin 15 oz

Tree Hut$10.07295 rev

7mo ago

Tree Hut Hydraglow Body Lotion Cinnamon Dolce Hydrating & Moisturizing Daily Body Lotion for Soft Glowing Skin Lightweight Non-Greasy Formula 18 fl oz

Tree Hut$9.97357 rev

7mo ago

What buyers say about cinnamon lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell48%

“Amazing scent”

Moist/Dry12%

“great and hydrating”

Soft Feel7%

“Very soft,”

Value For Money3%

“The price is reasonable”

Quality-Overall3%

“Decent quality ingredients”

Cleansing2%

“Best scrubs”

Brightness/Shine/Glow2%

“adds a nice shine”

Suitability Combination Skin2%

“It helps with dead skin”

Suitability Dry Skin2%

“My skin also doesn't feel dry after using this scrub”

Color2%

“color is perfect”

What buyers complain about

Smell36%

“I tend to smell the chemicals easily”

Size-Overall4%

“The bottle is huge”

Thickness3%

“It has a bit more of a thicker product”

Moist/Dry3%

“you cant rely on this alone for moisture”

Durability3%

“it does come off quickly”

Adhesion/Stickiness2%

“it felt a little sticky on my lips”

Cleansing1%

“It doesn't exfoliate, moisturize, hydrate, soften, or clean”

Allergies1%

“i applied a tiny dot on my wrist to check for allergic reaction”

Texture/Consistency-Overall1%

“The consistency is more on the watery side”

Ease Of Use1%

“I didnt find it very comfortable or easy to use”

Top return reasons

Smell68%

Advertised Vs Actual Product7%

Leak-Proof4%

Defective Material/Parts4%

Product Condition3%

Motor Power3%

Functionality-Overall2%

Moist/Dry1%

Size-Overall1%

Value For Money1%

Common questions

Is cinnamon lotion profitable to sell on Amazon United States?: The niche generates $126K/yr across 8 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Skip it (38/100).
How competitive is the cinnamon lotion niche?: 3 brands and 29 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cinnamon lotion?: Top complaints mined from reviews: Smell, Size-Overall, Thickness. The return rate is 0.8%.
What does it cost to enter the cinnamon lotion niche?: Listings span $9.27–$21.76; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.

cinnamon lotion

cinnamon lotion market data

Competition & brand share

Demand

Top cinnamon lotion search terms

Top cinnamon lotion products on Amazon

Top sellers

Newest

Trending

What buyers say about cinnamon lotion

What buyers love

What buyers complain about

Top return reasons

Common questions

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