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Cinnabar

Fail

Shoppers spend an estimated $68K a year here, so Cinnabar is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$68K/yr81K searches / yr
90-day growth
+41.5%search demand this quarter
Competition
78%top-5 click share · 12 brands · 15 sellers

Flapen Score

Cinnabar against its category

The dotted line is the Beauty & Personal Care average. Past it, Cinnabar is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnabar market on Amazon at a glance

Shoppers on Amazon United States searched for Cinnabar 81K times last year and spent an estimated $68K. The top 5 brands take 84% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+41.5%
Conversion, latest week
2.4%
Market size, estimated
$68Ka year
Peak month
December3.0× the quietest month
Top search term
cinnabar bracelet19K searches a year

02 · Price

A sale here is worth $34.81.

Listings sell for $34.81 on average, from $8.27 to $261.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $34.81 that is $9K to $17K a year per listing.

Average price
$34.81inside the $15 to $100 sweet spot
Price range
$8.27–$261.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2,582 within Women's. It carries 108 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
5.5%
Average rank
#2,582in Women's
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
108per listing
Listings tracked
16

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cinnabar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • Brand 125%
  • Brand 219%
  • Brand 319%
  • Brand 412%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (6 brands, 12%)

Demand

Cinnabar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Cinnabar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cinnabar bracelet19K/yr
  • cinnabar perfume by estee lauder25K/yr
  • cinnabar18K/yr
  • cinnabar perfume11K/yr
  • cinnabar perfume for women3K/yr
  • estee lauder cinnabar perfume3K/yr
  • estee lauder cinnabar3K/yr

Reviews and returns

What reviews say buyers love and hate about Cinnabar

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Smell”
54%of negative reviews mention “Smell”
1.4%of orders come back
“Smells awful”
A buyer, on “Smell”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cinnabar questions

Answered from the same tracked data.