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Cicaplast Baume B5

Fail

The top 5 products take 100% of clicks, so Cicaplast Baume B5 is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$7.5M/yr2.6M searches / yr
90-day growth
-15.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 5 sellers

Flapen Score

Cicaplast Baume B5 against its category

The dotted line is the Beauty & Personal Care average. Past it, Cicaplast Baume B5 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cicaplast Baume B5 market on Amazon at a glance

Shoppers on Amazon United States searched for Cicaplast Baume B5 2.6M times last year and spent an estimated $7.5M. One brand takes every click. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.5M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
12.8%
Market size, estimated
$7.5Ma year
Peak month
February2.1× the quietest month
Top search term
cicaplast534K searches a year

02 · Price

A sale here is worth $22.26.

Listings sell for $22.26 on average, from $18.12 to $30.59. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 50,000 to 60,000 of them. At $22.26 that is $1.1M to $1.3M a year per listing.

Average price
$22.26inside the $15 to $100 sweet spot
Price range
$18.12–$30.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
50,000–60,000
Revenue per listing a year
$1.1M–$1.3M
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Creams. It carries 11,508 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Creams
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
11,508per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Cicaplast Baume B5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Cicaplast Baume B5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Cicaplast Baume B5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cicaplast534K/yr
  • la roche posay cicaplast baume b5495K/yr
  • cicaplast la roche-posay596K/yr
  • cicaplast baume b5280K/yr
  • la roche posay cicaplast135K/yr
  • laroche posay cicaplast balm b570K/yr
  • la roche-posay cicaplast baume b577K/yr
  • la roche posay b576K/yr
  • b5 laroche posay64K/yr
  • cicaplast balm b575K/yr

Reviews and returns

What reviews say buyers love and hate about Cicaplast Baume B5

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Allergies”
0.3%of orders come back
“Irritated skin”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cicaplast Baume B5 questions

Answered from the same tracked data.