Is cica face mask profitable to sell on Amazon United States?

The niche generates $67K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (37/100).

How competitive is the cica face mask niche?

3 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cica face mask?

Top complaints mined from reviews: Allergies, Size-Overall, Suitability Dry Skin. The return rate is 1.3%.

When does demand for cica face mask peak?

Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the cica face mask niche?

Listings span $11.03–$30.86; the average listing price is $16.19 (sweet spot $15–$100). The average incumbent carries 2,005 reviews — the moat a new listing must climb.

cica face mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$11.03–$30.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.19

avg listing price — sweet spot $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,004.9

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 79K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cica face mask is a $67K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

cica face mask market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $65K–$81K; units × avg price
Conversion rate: 5.3%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 118 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

VT COSMETICS83%
medicube15%
LANEIGE2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top cica face mask search terms

vt cosmetics mask12K/yr +23.1%5.6% conv.
cica mask13K/yr +4.2%3.8% conv.
daily sheet mask12K/yr +3.5%1.9% conv.
cica face mask11K/yr +0.1%3.9% conv.
vt mask8K/yr +5.5%3.8% conv.
daily mask9K/yr -7.7%2.7% conv.
vt cica daily soothing mask4K/yr +1.8%10.1% conv.
cica sheet mask3K/yr -7.4%2.1% conv.
vt face mask3K/yr -6.8%5.4% conv.
medicube daily mask3K/yr -25.7%5.6% conv.

All search terms

Top cica face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VT COSMETICS CICA Daily Soothing Mask 30 Sheet Face Masks for Sensitive Skin Centella Asiatica & Triple Hyaluronic Acid Hydrating Korean Sheet Mask for Redness Dryness & Skin Barrier Care

VT COSMETICS$16.094.5★16,320 rev

VT COSMETICS PDRN Daily Hydrating 30 Sheets Mask Vegan PDRN Face Masks with Ceramide Hyaluronic Acid & Panthenol Ultra-Thin Moisturizing Mask for Glass Skin & Daily Hydration Korean Skincare

VT COSMETICS$16.304.6★422 rev

VT COSMETICS Collagen Reedle Shot 100 2-Step Hydrogel Mask (34.5g x 4ea) Firming & Elasticity Care Exosome 500Da Fine Lines Hydrating Overnight Melting Mask Korean Skincare Facial Gel Mask

VT COSMETICS$11.284.7★514 rev

VT COSMETICS PDRN Hydrogel Mask (33gx4ea) Intensive Nourishing & Rejuvenating Overnight Mask Skin Repair Elasticity Boost Hydrating & Plumping Korean Skincare Korean Gel Mask

VT COSMETICS$11.134.6★536 rev

medicube Super Cica Daily Quick Facial Masks (30 Sheets)

medicube$16.764.7★231 rev

Newest

by launch date

LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care

LANEIGE$30.86243 rev

9mo ago

VT COSMETICS PDRN Daily Hydrating 30 Sheets Mask Vegan PDRN Face Masks with Ceramide Hyaluronic Acid & Panthenol Ultra-Thin Moisturizing Mask for Glass Skin & Daily Hydration Korean Skincare

VT COSMETICS$16.30422 rev

1y ago

VT COSMETICS Collagen Reedle Shot 100 2-Step Hydrogel Mask (34.5g x 4ea) Firming & Elasticity Care Exosome 500Da Fine Lines Hydrating Overnight Melting Mask Korean Skincare Facial Gel Mask

VT COSMETICS$11.28514 rev

1y ago

VT COSMETICS PDRN Hydrogel Mask (33gx4ea) Intensive Nourishing & Rejuvenating Overnight Mask Skin Repair Elasticity Boost Hydrating & Plumping Korean Skincare Korean Gel Mask

VT COSMETICS$11.13536 rev

1y ago

VT COSMETICS Pro Cica Reedle Shot 100 2-Step Hydrogel Mask(34.5gx4ea) Intensive Calming Exosome Centella Asiatica Blemish Relief Overnight Melting Mask Korean Facial Mask

VT COSMETICS$11.03137 rev

1y ago

What buyers say about cica face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry21%

“It is moisturizing”

Suitability Combination Skin12%

“Great for sensitive skin”

Quality-Overall9%

“Great Affordability for Quality Masks”

Suitability Dry Skin9%

“Love it, helps my dry skin”

Soft Feel8%

“My skin feels soft”

Value For Money7%

“Money well spent”

Brightness/Shine/Glow5%

“My face is glowing”

Allergies2%

“No skin irritation”

Ease Of Use2%

“Very easy to use”

Smell2%

“the fragrance is pretty strong”

What buyers complain about

Allergies9%

“Irritating to the skin”

Size-Overall7%

“little small”

Suitability Dry Skin5%

“not moisturizing enough for dry skin”

Value For Money5%

“too expensive”

Smell5%

“Hidden fragrance :”

Sensitivity-Overall4%

“I have very sensitive skin — most things break me out with rashes or pimples”

Thickness4%

“It is very thick”

Skin Health4%

“burn my skin”

Moist/Dry4%

“it is dry”

Functionality-Overall3%

“Doesn't seem to make a change”

Top return reasons

Value For Money14%

Leak-Proof12%

Moist/Dry10%

Functionality-Overall10%

Advertised Vs Actual Product9%

Smell7%

Size-Overall4%

Defective Material/Parts3%

Suitability Combination Skin3%

Suitability Humid Weather3%

Common questions

Is cica face mask profitable to sell on Amazon United States?: The niche generates $67K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (37/100).
How competitive is the cica face mask niche?: 3 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cica face mask?: Top complaints mined from reviews: Allergies, Size-Overall, Suitability Dry Skin. The return rate is 1.3%.
When does demand for cica face mask peak?: Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the cica face mask niche?: Listings span $11.03–$30.86; the average listing price is $16.19 (sweet spot $15–$100). The average incumbent carries 2,005 reviews — the moat a new listing must climb.

cica face mask

cica face mask market data

Competition & brand share

Demand & seasonality

Top cica face mask search terms

Top cica face mask products on Amazon

Top sellers

Newest

Trending

What buyers say about cica face mask

What buyers love

What buyers complain about

Top return reasons

Common questions

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