Is cica profitable to sell on Amazon United States?

The niche generates $115K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (47/100).

How competitive is the cica niche?

14 brands and 57 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in cica?

Top complaints mined from reviews: Allergies, Moist/Dry, Value For Money. The return rate is 1.0%.

When does demand for cica peak?

Demand peaks in Feb–Aug–Sep–Oct–Nov; the busiest month runs 9.9× the quietest.

What does it cost to enter the cica niche?

Listings span $7.11–$34.40; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 5,233 reviews — the moat a new listing must climb.

cica

Skip it

Soft demand (-8.8% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.87

avg listing price — sweet spot $15–$100

Price range

Good$7.11–$34.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$115K

$115K/yr · 171K searches

Review moat

Bad5,233.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cica is a $115K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Aug–Sep–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cica market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $119K–$159K; units × avg price
Conversion rate: 3.4%
Avg BSR: #429
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 3.0%
Avg brand age: 47 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

15%

La Roche-Posay24%
Meebak19%
VT COSMETICS15%
SKIN100414%
Dr.Jart+10%
Eau Thermale Avène3%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Feb, Aug, Sep, Oct, Nov · busiest ÷ quietest = 9.9×

Open Trend

Top cica search terms

cica84K/yr -2.6%2.0% conv.
cica cream42K/yr -11.6%3.6% conv.
cica moisturizer11K/yr -11.7%2.2% conv.
cica cream korean8K/yr -17.0%2.8% conv.
cica balm7K/yr -26.4%3.6% conv.
meebak6K/yr -8.9%4.0% conv.
meebak cica cream4K/yr -26.0%10.8% conv.
cica skincare4K/yr -19.2%0.9% conv.
cica repair cream4K/yr -21.1%2.2% conv.

All search terms

Top cica products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free

La Roche-Posay$18.124.7★21,788 rev

VT COSMETICS Cica Cream Plus Hydrating & Calming Face Moisturizer with Centella Asiatica Lightweight Soothing Cream for Acne Oily Dry and Sensitive Skin Korean Skincare for acne prone skin

VT COSMETICS$14.314.5★135 rev

Dr.Jart+ Cicapair Sensitive Skin Korean Face Moisturizer for Redness and Barrier Repair with Centella Asiatica | Korean Skin Care | Travel Size 0.51 Fl Oz

Dr.Jart+$20.844.6★618 rev

SKIN1004 Probio Cica Intensive Ampoule Centella Serum for Face with Ceramide Facial Serum for Nourishing & Soothing Centella Ampoule for Skin Barrier Support Korean Skin Care 1.69fl.oz / 50ml

SKIN1004$14.934.7★4,121 rev

Meebak Cica Cream | Daily Repair Moisturizer with Niacinamide Ceramide & Retinol | Deep Hydration & Soothing | Locks in Moisture | Suitable for Sensitive Skin

Meebak$25.174.4★2,110 rev

Newest

by launch date

Meebak Tinted Sunscreen SPF 50 | Redness Correcting CC Cream Green Color Corrector Centella Sunscreen Tone Perfecting Primer w/Centella & Ceramide Fair to Medium Skin Tone Korean Skin Care 50ml

Meebak$17.48174 rev

8mo ago

LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care

LANEIGE$30.86243 rev

9mo ago

Dr.Jart+ Cicapair Soothing Color Correcting Treatment SPF 30 with Centella Asiatica Extracts | cc cream | Rosacea Treatment | Korean Skin Care 0.5 Fl Oz

Dr.Jart+$23.55359 rev

11mo ago

La Roche-Posay Cicaplast Balm B5 Skin Barrier Repair Cream with Centella Asiatica Shea Butter & Panthenol | Multi-Purpose Healing Ointment for Dry Irritated Skin | Face & Hand Balm Baby Safe 100ml

La Roche-Posay$30.5921,788 rev

1y ago

ROUND LAB Pine Cica Calming Cream Plus 60ml Dual-Texture Soothing Cream for Blemish Care Acne-Prone Skin Safe Sebum & Oil Control Intensive Calming Strengthens Skin Barrier Clear & Calm Finish

ROUND LAB$20.2159 rev

1y ago

What buyers say about cica

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“Good Moisturizer”

Suitability Combination Skin12%

“Works well even on sensitive skin”

Quality-Overall11%

“Nice products with positive results”

Soft Feel8%

“Makes my skin so soft”

Suitability Dry Skin7%

“Works amazing on dry skin”

Value For Money4%

“they are affordable”

Smell4%

“Very mild scent”

Allergies3%

“no irritation”

Absorbency2%

“Absorbs great”

Texture/Consistency-Overall2%

“Incredible texture”

What buyers complain about

Allergies8%

“Irritating to the skin”

Moist/Dry7%

“Not really hydrating”

Value For Money6%

“Expensive”

Skin Health6%

“Burned my skin”

Smell5%

“Smells funny”

Suitability Dry Skin4%

“Deff so dry skin”

Functionality-Overall4%

“no result”

Thickness3%

“A little thick”

Color3%

“Too green”

Size-Overall3%

“Tube was very small”

Top return reasons

Functionality-Overall13%

Advertised Vs Actual Product10%

Texture/Consistency-Overall8%

Moist/Dry7%

Smell7%

Value For Money7%

Defective Material/Parts5%

Size-Overall4%

Product Condition4%

Skin Health4%

Common questions

Is cica profitable to sell on Amazon United States?: The niche generates $115K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (47/100).
How competitive is the cica niche?: 14 brands and 57 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in cica?: Top complaints mined from reviews: Allergies, Moist/Dry, Value For Money. The return rate is 1.0%.
When does demand for cica peak?: Demand peaks in Feb–Aug–Sep–Oct–Nov; the busiest month runs 9.9× the quietest.
What does it cost to enter the cica niche?: Listings span $7.11–$34.40; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 5,233 reviews — the moat a new listing must climb.