Cica
FailDemand is soft, at -8.8% this quarter, so Cica is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $115K/yr171K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 51%top-5 click share · 14 brands · 57 sellers
Flapen Score
Cica against its category
The dotted line is the Beauty & Personal Care average. Past it, Cica is stronger. Inside it, weaker.
Market
The Cica market on Amazon at a glance
Shoppers on Amazon United States searched for Cica 171K times last year and spent an estimated $115K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $115Ka year
- Peak month
- February9.9× the quietest month
- Top search term
- cica84K searches a year
02 · Price
A sale here is worth $19.87.
Listings sell for $19.87 on average, from $7.11 to $34.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.87 that is $2K to $5K a year per listing.
- Average price
- $19.87inside the $15 to $100 sweet spot
- Price range
- $7.11–$34.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #429 within Creams. It carries 5,233 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #429in Creams
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 5,233per listing
- Listings tracked
- 29
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Cica products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free
- Price
- $18.12
- Rating
- 4.7/5
- Reviews
- 21,788
- Age
- 12y ago

VT COSMETICS Cica Cream Plus Hydrating & Calming Face Moisturizer with Centella Asiatica Lightweight Soothing Cream for Acne Oily Dry and Sensitive Skin Korean Skincare for acne prone skin
- Price
- $14.31
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 1y ago

Dr.Jart+ Cicapair Sensitive Skin Korean Face Moisturizer for Redness and Barrier Repair with Centella Asiatica | Korean Skin Care | Travel Size 0.51 Fl Oz
- Price
- $20.84
- Rating
- 4.6/5
- Reviews
- 618
- Age
- 1y ago

SKIN1004 Probio Cica Intensive Ampoule Centella Serum for Face with Ceramide Facial Serum for Nourishing & Soothing Centella Ampoule for Skin Barrier Support Korean Skin Care 1.69fl.oz / 50ml
- Price
- $14.93
- Rating
- 4.7/5
- Reviews
- 4,121
- Age
- 3y ago

Meebak Cica Cream | Daily Repair Moisturizer with Niacinamide Ceramide & Retinol | Deep Hydration & Soothing | Locks in Moisture | Suitable for Sensitive Skin
- Price
- $25.17
- Rating
- 4.4/5
- Reviews
- 2,110
- Age
- 5y ago
Trending
estimated 90-day click momentum
Avne Cicalfate+ Hydrating Skin Recovery Emulsion for post-procedure & post-tattoo helps restore skin barrier 24hr hydration 1.3 Fl Oz
- Price
- $29.36
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 3y ago

SKIN1004 Probio Cica Intensive Ampoule Centella Serum for Face with Ceramide Facial Serum for Nourishing & Soothing Centella Ampoule for Skin Barrier Support Korean Skin Care 1.69fl.oz / 50ml
- Price
- $14.93
- Rating
- 4.7/5
- Reviews
- 4,121
- Age
- 3y ago

La Roche-Posay Cicaplast Balm B5 Skin Barrier Repair Cream with Centella Asiatica Shea Butter & Panthenol | Multi-Purpose Healing Ointment for Dry Irritated Skin | Face & Hand Balm Baby Safe 100ml
- Price
- $30.59
- Rating
- 4.7/5
- Reviews
- 21,788
- Age
- 1y ago

Meebak Tinted Sunscreen SPF 50 | Redness Correcting CC Cream Green Color Corrector Centella Sunscreen Tone Perfecting Primer w/Centella & Ceramide Fair to Medium Skin Tone Korean Skin Care 50ml
- Price
- $17.48
- Rating
- 4.0/5
- Reviews
- 174
- Age
- 8mo ago

SKIN1004 Probio Cica Enrich Cream 1.69 fl.oz 50ml Korean Face Moisturiser Night Face Cream with Madagascar Centella Hydrating Moisturizer for Soothing and Strengthening the Skin Korean Skin Care
- Price
- $17.20
- Rating
- 4.6/5
- Reviews
- 9,855
- Age
- 3y ago
Newest
by launch date
Meebak Tinted Sunscreen SPF 50 | Redness Correcting CC Cream Green Color Corrector Centella Sunscreen Tone Perfecting Primer w/Centella & Ceramide Fair to Medium Skin Tone Korean Skin Care 50ml
- Price
- $17.48
- Rating
- 4.0/5
- Reviews
- 174
- Age
- 8mo ago

LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care
- Price
- $30.86
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 9mo ago

Dr.Jart+ Cicapair Soothing Color Correcting Treatment SPF 30 with Centella Asiatica Extracts | cc cream | Rosacea Treatment | Korean Skin Care 0.5 Fl Oz
- Price
- $23.55
- Rating
- 4.1/5
- Reviews
- 359
- Age
- 11mo ago

La Roche-Posay Cicaplast Balm B5 Skin Barrier Repair Cream with Centella Asiatica Shea Butter & Panthenol | Multi-Purpose Healing Ointment for Dry Irritated Skin | Face & Hand Balm Baby Safe 100ml
- Price
- $30.59
- Rating
- 4.7/5
- Reviews
- 21,788
- Age
- 1y ago

ROUND LAB Pine Cica Calming Cream Plus 60ml Dual-Texture Soothing Cream for Blemish Care Acne-Prone Skin Safe Sebum & Oil Control Intensive Calming Strengthens Skin Barrier Clear & Calm Finish
- Price
- $20.21
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
57
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 88%
Open market
15%
- La Roche-Posay24%
- Meebak19%
- VT COSMETICS15%
- SKIN100414%
- Dr.Jart+10%
- Eau Thermale Avène3%
- Open — no brand owns it (8 brands, 15%)
Demand
Cica search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Aug, Sep, Oct, Nov · busiest ÷ quietest = 9.9×
Search terms
Top Cica search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cica84K/yr
- cica cream42K/yr
- cica moisturizer11K/yr
- cica cream korean8K/yr
- cica balm7K/yr
- meebak6K/yr
- meebak cica cream4K/yr
- cica skincare4K/yr
- cica repair cream4K/yr
Reviews and returns
What reviews say buyers love and hate about Cica
We read the reviews and the return reasons for every product selling here.
“Irritating to the skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cica questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









