chrome eyeliner
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Review moat
Great356.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$5.60–$144.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 410K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chrome eyeliner is a $53K/yr Amazon United States market (410K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
chrome eyeliner market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $57K–$72K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #523
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 74%
- Out of stock
- 4.0%
- Avg brand age
- 45 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
57
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
32%
Top 20: 70%
Open market
2%
- Moira66%
- MAKE25%
- Generic4%
- CleJoy1%
- URBAN DECAY1%
- CRIVERY1%
- Open — no brand owns it (3 brands, 2%)
Demand
Weekly Amazon search volume, last 37 weeks — -14.1% search growth over the last 90 days.Top chrome eyeliner search terms
- moira cosmetics144K/yr
- moira159K/yr
- make beauty eyeshadow33K/yr
- moira eyeshadow30K/yr
- make beauty multi chromatic eyeshadow7K/yr
- multichromatic eyeshadow7K/yr
- make eyeshadow14K/yr
- make eyeshadow gleam3K/yr
- moira makeup4K/yr
- multicolor metallic eyeshadow4K/yr
Top chrome eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chroma Light Shadow (004 Summer Dream)
Moira$6.684.4★830 rev
Supernova Multichrome Gel Liner (008 Zora)
Moira$6.674.5★743 rev
Chroma Light Shadow (001 Fairy Dust)
Moira$6.614.4★830 rev
MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Onyx Slate Grey
MAKE$22.793.9★267 rev
MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Quartz Taupe
MAKE$23.183.9★267 rev
Newest
by launch date
Multicolor Metallic Eyeshadow Buildable multichromatic eyeshadow palettes Dimensional Long-Wear Shimmering Metallic Crease-Proof Powder Eyeshadow Sensitive Skin(#02)
Generic$14.6312 rev
Love Blur Blush (003 Amore)
Moira$8.9122 rev
Under-Eye Setting Powder (800 Lavender)
Moira$10.0022 rev
Marvelous Baked Blush (006 Strawberry Macaron)
Moira$10.0947 rev
Soft Blush Balm (012 Talk 2 me)
Moira$8.56372 rev
Trending
90-day click momentum
MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Dream Dust Gold
MAKE$23.103.9★
MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Blaze Bronze
MAKE$23.533.9★
Multicolor Metallic Eyeshadow Buildable multichromatic eyeshadow palettes Dimensional Long-Wear Shimmering Metallic Crease-Proof Powder Eyeshadow Sensitive Skin(#02)
Generic$14.633.5★
MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Quartz Taupe
MAKE$23.183.9★
MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Onyx Slate Grey
MAKE$22.793.9★
What buyers say about chrome eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous shade”
“has a great sparkle to it”
“It feels smooth”
“Smooth Application”
“I'm impressed with the quality of the shadows”
“Easy to use”
“For the price it is good”
“lasts throughout the day”
“Great coverage without feeling heavy”
“I love this eye shadow”
What buyers complain about
“Color is very dark blue”
“Your face gets covered with sparkles”
“breaks apart”
“Ok not worth the cost”
“However, I was hoping to use it as a standalone lip balm, and thats where it fell a little short for me”
“Cheap feel”
“Just be careful not to place it too close to your eye bc it causes irritation due to the sparkles ✨ in it”
“it doesnt provide the look or hydration I personally prefer”
“Does not match product description”
“mediocre eyeliner that didnt last more than an hour or less”
Top return reasons
Common questions
- Is chrome eyeliner profitable to sell on Amazon United States?
- The niche generates $53K/yr across 54 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the chrome eyeliner niche?
- 9 brands and 57 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in chrome eyeliner?
- Top complaints mined from reviews: Color, Brightness/Shine/Glow, Durability. The return rate is 2.5%.
- What does it cost to enter the chrome eyeliner niche?
- Listings span $5.60–$144.00; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.