Is christmas scrunchies profitable to sell on Amazon United States?

The niche generates $17K/yr across 12 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (34/100).

How competitive is the christmas scrunchies niche?

10 brands and 12 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 72% of demand.

When does demand for christmas scrunchies peak?

Demand peaks in Nov–Dec; the busiest month runs 118.1× the quietest.

What does it cost to enter the christmas scrunchies niche?

Listings span $5.83–$17.32; the average listing price is $8.90 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.

christmas scrunchies

Skip it

A small market ($17K/yr) — this niche doesn't clear our bar today.

Review moat

Great152.58

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$8.90

avg listing price — sweet spot $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.83–$17.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$17K

$17K/yr · 97K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, christmas scrunchies is a $17K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

christmas scrunchies market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $36K–$45K; units × avg price
Conversion rate: 1.9%
Avg BSR: #3,053
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 24.3%
Avg brand age: 30 months
Avg seller age: 226 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

21%

Bookay19%
Budsmile19%
Conair13%
Twinfree12%
Nogarcici8%
Ardorchid8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 118.1×

Open Trend

Top christmas scrunchies search terms

christmas scrunchies40K/yr -3.5%1.0% conv.
holiday scrunchies8K/yr -38.9%0.4% conv.
christmas hair ties22K/yr +28.3%0.4% conv.
christmas hair scrunchies9K/yr +55.5%1.0% conv.
christmas scrunchie11K/yr +60.0%1.0% conv.
christmas hair tie4K/yr +76.9%0.0% conv.
christmas scrunchies for women4K/yr +168.8%2.3% conv.

All search terms

Top christmas scrunchies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 PCS Christmas Hair Scrunchies Snowflake Santa Christmas Tree Antlers Elk Snowman Hair Ties Soft Elastic Hair Bands for Women Girls Gifts Ponytail Holders Hair Accessories (12PCS-C-Christmas)

Budsmile$10.774.6★453 rev

Scunci by Conair 10pk Scrunchie Set - hair ties - satin and knit variety - hair elastics - hair accessories for girls and women - gifts for her - Assorted Colors

Conair$6.974.6★511 rev

Christmas Hair Scrunchies for Women Girls Green Pink Santa Claus Snowman Bell Snowflake Hair Ties Xmas Cute Elastic Scrunchy Ponytail Holder Hair Accessories Christams Gifts

Bookay$5.834.6★103 rev

12 pcs Xmas Hair Scrunchies Santa Claus Snowman Christmas Hair Ties Soft Elastic Hair Bands Clips for Girls Women Christmas or New Year Party Favors

Nogarcici$7.864.5★2 rev

Halloween Hair Scrunchies BOO Spooky Pumpkin Fall Scrunchies Skull Ghosts Bat Star Moon Candy Spider Web Skeleton Hair Ties for Women Girls Elastics Scrunchy Halloween Gifts Accessories 12 PCS

Ardorchid$8.434.6★279 rev

Newest

by launch date

Christmas Scrunchies for Women & Girls 6-Pack Hair Ties with Festive Designs: Snowman Reindeer Santa Tree Snowflake | Xmas Hair accessories Gift Set

Bookay$6.74103 rev

8mo ago

6pcs Christmas Hair Ties Snowflake Christmas Tree Hair Scrunchies Elastics Soft Hair Bands Ponytail Holders Hair Accessories for Women Girls Festival Holiday Xmas Party Supplies

Twinfree$6.59129 rev

9mo ago

Naibirdr Christmas Plaid Hair Scrunchies Ponytail Holders Scrunchie 6PCS

naibirdr$9.969 rev

10mo ago

Scunci by Conair 10pk Scrunchie Set - hair ties - satin and knit variety - hair elastics - hair accessories for girls and women - gifts for her - Assorted Colors

Conair$6.97511 rev

11mo ago

KIUEZIR Christmas Hair Scrunchies Ponytail Holders for Women Girls Soft Elastics Hair Bands Cute Hair Ties with Deer Antler and Bow Christmas Hair Accessories for Gifts

KIUEZIR$7.521 rev

11mo ago

What buyers say about christmas scrunchies

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose67%

“Cute gifts for my kids”

Quality-Overall33%

“Very cute and good quality”

Top return reasons

Material Quality30%

Suitability Short Hair20%

Color20%

Product Condition10%

Stretchability/Expandability/Elasticity10%

Suitability Long Hair10%

Common questions

Is christmas scrunchies profitable to sell on Amazon United States?: The niche generates $17K/yr across 12 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (34/100).
How competitive is the christmas scrunchies niche?: 10 brands and 12 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 72% of demand.
When does demand for christmas scrunchies peak?: Demand peaks in Nov–Dec; the busiest month runs 118.1× the quietest.
What does it cost to enter the christmas scrunchies niche?: Listings span $5.83–$17.32; the average listing price is $8.90 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.