Christmas Scrunchies

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

1.9%

Market size, estimated

$17Ka year

Peak month

December118.1× the quietest month

Top search term

christmas scrunchies40K searches a year

Listings sell for $8.90 on average, from $5.83 to $17.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $8.90 that is $0 to $890 a year per listing.

Average price

$8.90under the $15 to $100 sweet spot

Price range

$5.83–$17.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$890

Returns

2.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #3,053 within Elastics & Ties. It carries 153 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

24.3%

Average rank

#3,053in Elastics & Ties

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

153per listing

Listings tracked

12

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months