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Christmas Sale

Fail

Demand is soft, at -78.8% this quarter, so Christmas Sale is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$17K/yr392K searches / yr
90-day growth
-78.8%search demand this quarter
Competition
43%top-5 click share · 24 brands · 103 sellers

Flapen Score

Christmas Sale against its category

The dotted line is the Beauty & Personal Care average. Past it, Christmas Sale is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Sale market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Sale 392K times last year and spent an estimated $17K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -78.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
-78.8%
Conversion, latest week
0.6%
Market size, estimated
$17Ka year
Peak month
December119.0× the quietest month
Top search term
christmas sale88K searches a year

02 · Price

A sale here is worth $7.50.

Listings sell for $7.50 on average, from $1.45 to $14.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $7.50 that is $0 to $750 a year per listing.

Average price
$7.50under the $15 to $100 sweet spot
Price range
$1.45–$14.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$750
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #2,552 within Bath & Bathing Accessories. It carries 4,707 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
79%
Out of stock, average day
3.3%
Average rank
#2,552in Bath & Bathing Accessories
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
4,707per listing
Listings tracked
29

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Christmas Sale products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

103

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

43%

Top 20: 86%

Open market

38%

  • Brand 130%
  • Brand 213%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Christmas Sale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 119.0×

Search terms

Top Christmas Sale search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas sale88K/yr
  • christmas sales clearance115K/yr
  • holiday clearance73K/yr
  • christmas sales46K/yr
  • christmas clearance items14K/yr
  • christmas deals clearance40K/yr
  • xmas clearance12K/yr
  • christmas clearence3K/yr
  • christmas on clearance sale1K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Sale

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Value For Money”
19%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Runs large”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Christmas Sale questions

Answered from the same tracked data.