christmas perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$18.05avg listing price — sweet spot $15–$100
Price range
Good$7.44–$33.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,673.93avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$129K$129K/yr · 148K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, christmas perfume is a $129K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
christmas perfume market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $144K–$181K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #864
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 14%
- Out of stock
- 5.3%
- Avg brand age
- 55 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
2 rising
Sellers
117
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Bath & Body Works98%
- CLESH2%
Demand
Weekly Amazon search volume, last 30 weeks — -23.4% search growth over the last 90 days.Top christmas perfume search terms
- winter candy apple bath and body works54K/yr
- winter candy apple32K/yr
- winter candy apple lotion10K/yr
- bath and body works winter candy apple13K/yr
- winter candy apple body spray5K/yr
- bath and body works apple5K/yr
- christmas perfume18K/yr
- winter candy apple perfume5K/yr
- christmas body spray6K/yr
Top christmas perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath and Body Works Fine Fragrance Mist Winter Candy Apple 8.0 Fl Oz
Bath & Body Works$13.184.7★2,797 rev
Bath & Body Works Fragrance Gift Sets (Winter Candy Apple Mist - Cream)
Bath & Body Works$23.624.7★130 rev
Bath and Body Works - Winter Candy Apple - Winter 2019 - Daily Trio - Shower Gel Fine Fragrance Mist & Super Smooth Body Lotion
Bath & Body Works$33.314.6★133 rev
Bath & Body Works Winter Candy Apple Ultra Shea Body Cream 8 Ounce
Bath & Body Works$13.764.7★1,093 rev
Bath and Body Works Winter Candy Apple Shower Gel Gift Sets 10 Oz 2 Pack (Winter Candy Apple)
Bath & Body Works$18.474.7★245 rev
Newest
by launch date
CLESH Body Spray for Women Fragrance Mist Gingerbread Delight 120ml/4.2 fl oz
CLESH$7.44163 rev
Bath & Body Works Fragrance Gift Sets (Winter Candy Apple Mist - Cream)
Bath & Body Works$23.62130 rev
Bath & Body Works WInter Candy Apple Fine Fragrance Mist Travel Size Mini Purse Spray 2.5 Ounce (WInter Candy Apple)
Bath & Body Works$13.0316 rev
Bath and Body Works Super Smooth Body Lotion Sets Gift For Women 8 Oz (Winter Candy Apple)
Bath & Body Works$9.291,070 rev
Bath & Body Works Winter Candy Apple Super Smooth Body Lotion Sets Gift For Women 8 Oz -2 Pack (Winter Candy Apple)
Bath & Body Works$23.288 rev
Trending
90-day click momentumBath & Body Works Winter Candy Apple Super Smooth Body Lotion Sets Gift For Women 8 Oz -2 Pack (Winter Candy Apple)
Bath & Body Works$23.284.8★
Bath & Body Works Winter Candy Apple Ultra Shea Body Cream - 2018 Edition - Lot of 3
Bath & Body Works$32.684.2★
Bath & Body Works Winter Candy Apple Shea Butter Travel Size Hand Cream (Winter Candy Apple) 1 Fl Oz (Pack of 1) 1.0 ounces 1.0 Fl Oz Pack of 1
Bath & Body Works$8.064.7★
Bath & Body Works WInter Candy Apple Fine Fragrance Mist Travel Size Mini Purse Spray 2.5 Ounce (WInter Candy Apple)
Bath & Body Works$13.034.4★
Bath and Body Works Fine Fragrance Mist Winter Candy Apple 8.0 Fl Oz
Bath & Body Works$13.184.7★
What buyers say about christmas perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“great deal”
“Great quality and great value”
“Excellent for a Christmas gift or another occasion”
“it was sealed brand new would buy from again”
“it makes your skin feel very soft”
“Stays on long”
“Bath and body works Winter candy apple lotion”
“Lathers up nicely, and smells great”
“It drys well”
What buyers complain about
“it didn't smell like something meant to be on my skin”
“i didn't doesn't look like what is shown”
“Thick”
“doesnt last long at all”
“Small”
Top return reasons
Common questions
- Is christmas perfume profitable to sell on Amazon United States?
- The niche generates $129K/yr across 14 tracked products. 90-day search growth is -23.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the christmas perfume niche?
- 2 brands and 117 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in christmas perfume?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Thickness. The return rate is 0.4%.
- What does it cost to enter the christmas perfume niche?
- Listings span $7.44–$33.31; the average listing price is $18.05 (sweet spot $15–$100). The average incumbent carries 2,674 reviews — the moat a new listing must climb.