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Christmas Masks Disposable Adult

Fail

The top 5 brands take 99% of clicks, so Christmas Masks Disposable Adult is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$72K/yr193K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
37%top-5 click share · 6 brands · 33 sellers

Flapen Score

Christmas Masks Disposable Adult against its category

The dotted line is the Beauty & Personal Care average. Past it, Christmas Masks Disposable Adult is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Masks Disposable Adult market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Masks Disposable Adult 193K times last year and spent an estimated $72K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
2.3%
Market size, estimated
$72Ka year
Peak month
December35.6× the quietest month
Top search term
spalife18K searches a year

02 · Price

A sale here is worth $15.99.

Listings sell for $15.99 on average, from $6.68 to $24.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.99 that is $4K to $8K a year per listing.

Average price
$15.99inside the $15 to $100 sweet spot
Price range
$6.68–$24.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #1,253 within Masks. It carries 1,487 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
22.4%
Average rank
#1,253in Masks
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,487per listing
Listings tracked
40

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Christmas Masks Disposable Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

33

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

37%

Top 20: 78%

Open market

0%

  • Brand 192%
  • Brand 22%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Christmas Masks Disposable Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 35.6×

Search terms

Top Christmas Masks Disposable Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spalife18K/yr
  • spa life16K/yr
  • christmas face mask57K/yr
  • holiday mask3K/yr
  • christmas mask14K/yr
  • christmas face masks22K/yr
  • christmas masks6K/yr
  • holiday face masks14K/yr
  • gingerbread face mask6K/yr
  • christmas face masks skincare14K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Masks Disposable Adult

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
17%of negative reviews mention “Smell”
1.4%of orders come back
“I am disappointed to see that even though it doesn't contain any fragrance”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Christmas Masks Disposable Adult questions

Answered from the same tracked data.