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Christmas Lotion

Fail

Shoppers spend an estimated $45K a year here, so Christmas Lotion is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$45K/yr168K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
52%top-5 click share · 8 brands · 118 sellers

Flapen Score

Christmas Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Christmas Lotion is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Lotion 168K times last year and spent an estimated $45K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
2.1%
Market size, estimated
$45Ka year
Peak month
December130.2× the quietest month
Top search term
christmas lotion42K searches a year

02 · Price

A sale here is worth $13.14.

Listings sell for $13.14 on average, from $3.51 to $29.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.14 that is $0 to $1K a year per listing.

Average price
$13.14under the $15 to $100 sweet spot
Price range
$3.51–$29.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #666 within Foot & Hand Care. It carries 2,481 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
16.9%
Average rank
#666in Foot & Hand Care
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,481per listing
Listings tracked
16

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Christmas Lotion products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

118

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 100%

Open market

9%

  • Hempz34%
  • MIYUELENI23%
  • Bath & Body Works15%
  • VISCOO7%
  • KIYTARBOO7%
  • Tree Hut5%
  • Open — no brand owns it (2 brands, 9%)

Demand

Christmas Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 130.2×

Search terms

Top Christmas Lotion search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas lotion42K/yr
  • christmas hand lotion20K/yr
  • christmas hand cream bulk7K/yr
  • holiday hand cream10K/yr
  • holiday hand lotion7K/yr
  • holiday lotion18K/yr
  • christmas hand cream17K/yr
  • christmas body lotion5K/yr
  • christmas scented lotion3K/yr
  • christmas lotions6K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Lotion

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
58%of negative reviews mention “Smell”
1.5%of orders come back
“odd smell”
A buyer, on “Smell”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Christmas Lotion questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data