christmas lip gloss
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good$4.03–$41.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Review moat
Okay1,641.23avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$128K$128K/yr · 391K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, christmas lip gloss is a $128K/yr Amazon United States market (391K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
christmas lip gloss market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $268K–$335K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #1,598
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 23%
- Out of stock
- 18.2%
- Avg brand age
- 39 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
77
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
3%
- ChapStick78%
- eos10%
- Nlicrst3%
- Burt's Bees2%
- Vaseline2%
- KIYTARBOO2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -20.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 341.8×
Top christmas lip gloss search terms
- christmas lip balm71K/yr
- holiday lip balm46K/yr
- sugar cookie chapstick15K/yr
- christmas chapstick71K/yr
- chapstick sugar cookie6K/yr
- vaseline limited edition8K/yr
- holiday chapstick52K/yr
- chapstick holiday20K/yr
- gingerbread chapstick6K/yr
- eos holiday lip balms11K/yr
Top christmas lip gloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ChapStick Holiday Hot Chocolate Candy Cane and Sugar Cookie Lip Balm 0.15oz 3 pack
ChapStick$5.774.6★92 rev
ChapStick 0.15 oz (Sugar Cookie 6)
ChapStick$12.024.8★189 rev
Chapstick Holiday Collection 2017 Pack of 3 Holiday Cinnamon Caramel Creme & Holiday Cocoa 0.15 Oz Ea
ChapStick$7.134.6★1,393 rev
ChapStick Smore Collection Variety Pack Lip Balm Tube Lip Care 0.15 Ounce (Pack of 3)
ChapStick$5.274.7★25,698 rev
ChapStick Holiday Collection Lip Balm Tube 0.15 Ounce Each (Candy Cane Pumpkin Pie & Sugar Cookie Flavors 1 Blister Pack of 3 Sticks Great Gifts for Women
ChapStick$7.224.8★931 rev
Newest
by launch date
ChapStick Lip Moisturizer Clover Honey 12-Pack Limited Edition Bulk Lip Balm Sweet & Aromatic 0.15 Oz Ea
ChapStick$14.0240 rev
eos Holiday 24H Moisture Mini Super Balm Set Sugar Plum Spritz Candy Cane Swirl Iced Sugar Cookie Limited Edition Lip Care Stocking Stuffers 0.24 fl oz 3-pack
eos$7.42723 rev
ChapStick Lip Balm Holiday Variety Packs (6 Sticks) Sips & Snuggles + Toasty Treats Flavored Lip Moisturizers Stocking Stuffers Gifts 0.15 Oz Ea
ChapStick$12.7077 rev
Christmas Bulk Gifts for Women Lip Balm & Hand Cream Set with Organza Bag Thank You Card Stocking Stuffers for Coworkers Teacher Mom Nurse Thank You Gifts Bridal Shower Wedding Favor for Guests
KIYTARBOO$11.3369 rev
ChapStick Advent Calendar 2025 Cozy Countdown to Christmas Variety 12-Pack Lip Balm Gift Set Holiday Gifts for Women Men Teens Coworkers Grandpa & Grandma 0.15 Oz Each
ChapStick$16.30508 rev
Trending
90-day click momentumChapStick Lip Moisturizer Clover Honey 12-Pack Limited Edition Bulk Lip Balm Sweet & Aromatic 0.15 Oz Ea
ChapStick$14.024.4★
ChapStick 0.15 oz (Sugar Cookie 6)
ChapStick$12.024.8★
ChapStick Holiday Hot Chocolate Candy Cane and Sugar Cookie Lip Balm 0.15oz 3 pack
ChapStick$5.774.6★
ChapStick Bulk Lip Balm Cake Batter 12-Pack - Delicious & Sweet Lip Moisturizer for Dry Lips Birthday Gifts Stocking Stuffers 0.15
ChapStick$20.664.8★
50 PCS Christmas Lip Balms Bulk Gift Christmas Stocking Stuffers Favors Lip Moisturizer Christmas Holidays Party Gift for Girls Kids Women Men
Nlicrst$25.004.7★
What buyers say about christmas lip gloss
What buyers praise and complain about, mined from review topics.What buyers love
“Great vanilla scent”
“Good Chapstick product”
“Good deal”
“Best flavor”
“Love the soft feel”
“Just what I wanted”
“Helps to moisturize your lips”
“Cute gift”
“It taste like peppermint”
“texture of balm”
What buyers complain about
“smell a bit artificial”
“arrived sticky and dirty”
“Not color tinted to match cap colors”
“irritating around the lips I did not find it hydrating either”
“Junk”
“Definitely not worth the money”
“All other chapsticks have a disgusting latex taste”
“While my skin is very sensitive to pepper mint in soaps or lotions”
“more like emulsified oil”
“These are smaller than the single pack”
Top return reasons
Common questions
- Is christmas lip gloss profitable to sell on Amazon United States?
- The niche generates $128K/yr across 31 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the christmas lip gloss niche?
- 9 brands and 77 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in christmas lip gloss?
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Color. The return rate is 0.4%.
- When does demand for christmas lip gloss peak?
- Demand peaks in Dec; the busiest month runs 341.8× the quietest.
- What does it cost to enter the christmas lip gloss niche?
- Listings span $4.03–$41.95; the average listing price is $13.40 (sweet spot $15–$100). The average incumbent carries 1,641 reviews — the moat a new listing must climb.