Christmas Lip Gloss

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

391K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

2.4%

Market size, estimated

$128Ka year

Peak month

December341.8× the quietest month

Top search term

christmas lip balm71K searches a year

Listings sell for $13.40 on average, from $4.03 to $41.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $13.40 that is $3K to $7K a year per listing.

Average price

$13.40under the $15 to $100 sweet spot

Price range

$4.03–$41.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.4%of orders · Amazon United States median 2.1%

23% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #1,598 within Lip Care. It carries 1,641 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

23%

Prime listings

97%

Out of stock, average day

18.2%

Average rank

#1,598in Lip Care

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,641per listing

Listings tracked

31

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months