Christmas Headbands for Women

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $796K a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

-0.3%

Conversion, latest week

2.3%

Market size, estimated

$796Ka year

Peak month

December310.2× the quietest month

Top search term

christmas accessories334K searches a year

Listings sell for $11.26 on average, from $5.60 to $28.68. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At $11.26 that is $8K to $11K a year per listing.

Average price

$11.26under the $15 to $100 sweet spot

Price range

$5.60–$28.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

3.5%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #2,847 within Headbands. It carries 827 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

12.7%

Average rank

#2,847in Headbands

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

827per listing

Listings tracked

32

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months