Christmas Hand Soap

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months

480K

Growth, 90 days vs prior 90

-37.6%

Conversion, latest week

2.7%

Market size, estimated

$188Ka year

Top search term

christmas hand soap169K searches a year

Listings sell for $14.66 on average, from $4.17 to $45.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $14.66 that is $15K to $18K a year per listing.

Average price

$14.66under the $15 to $100 sweet spot

Price range

$4.17–$45.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$15K–$18K

Returns

0.6%of orders · Amazon United States median 2.1%

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #889 within Foot & Hand Care. It carries 1,181 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

22%

Prime listings

89%

Out of stock, average day

11.0%

Average rank

#889in Foot & Hand Care

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,181per listing

Listings tracked

18

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

54 months