christmas hair bows
Skip itPrices mostly outside the sweet spot ($5.15–$15.51) — this niche doesn't clear our bar today.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Review moat
Great105.47avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 698K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.0%return rate — above 5% kills the launch gate
Avg price
Bad$8.35avg listing price — sweet spot $15–$100
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Price range
Bad$5.15–$15.51cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, christmas hair bows is a $117K/yr Amazon United States market (698K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
christmas hair bows market data
- Units sold / yr
- 20K–25K
- avg 0–100/product
- Revenue / yr
- $167K–$209K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #7,976
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 16.6%
- Avg brand age
- 23 months
- Avg seller age
- 254 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
29
Top-5 brand share
33%
Top 20: 87%
Top-5 click share
31%
Top 20: 85%
Open market
61%
- PANTIDE9%
- Mtruil8%
- NVENF7%
- CURASA5%
- FRUZJAY5%
- Sugarmelon5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 188.2×
Top christmas hair bows search terms
- christmas hair clips181K/yr
- christmas hair bows109K/yr
- holiday hair clips26K/yr
- christmas hair clips for women40K/yr
- christmas hair bow50K/yr
- christmas hair clip45K/yr
- christmas bows for hair28K/yr
- christmas hair bows for girls41K/yr
- christmas hair accessories for girls25K/yr
- christmas barrettes11K/yr
Top christmas hair bows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PANTIDE 8Pcs Christmas Hair Claw Clips for Women Girl - Xmas Candy Cane Snowflake Red Green Rectangle Nonslip Banana Hair Clips Thin Thick Short Long Curly Accessories Christmas Party Gift
PANTIDE$15.514.2★93 rev
NVENF 6PCS Christmas Hair Clips for Women Christmas Accessories Xmas Bow Hair Clip Festive Holiday Hairpins Holiday Outfits Hair Accessory Party Gifts (StyleA)
NVENF$8.854.6★325 rev
CURASA Christmas Hair Bows For Women Girls 4PCS Long Tail Ribbon Bowknot Alligator Barrettes Xmas Satin Hair Accessories Hair Styling Decorations Holiday Party Costume Gifts (Red Green White Beige)
CURASA$9.004.8★5 rev
Velvet Plaid Bow Hair Clips and Accessories for Little Girls and Baby Moms - Red Green White Christmas Fable (4 Pack)
Sugarmelon$9.714.7★98 rev
Christmas Hair Bow Clips 3 Inch Curly Ribbon Hair Clips Girls Handmade Cheer Hair Accessories for Christmas Party Decor Green & Red & White
LSVOZ$8.974.9★96 rev
Newest
by launch date
NAISKA 24PCS Christmas Hair Clips Sequins Stars Hair Barrettes for Women Girls Y2k Non Slip Snap Clips Red Star Green White Metal Hair Pins XMAS Colors Hair Accessories
NAISKA$9.3836 rev
2Pcs Christmas Glitter Plaid Hair Bow Clips 4 Inch for Women Holiday Outfit Hair Accessories Party Decorations Red & Green (plaid)
Deufelix$9.684 rev
Christmas Hair Bow Clips 3.5 Inch Sparkly Glitter Hairpins Handmade Xmas Hair Accessories for Teens Girls Red&Green
melyde$7.3959 rev
Snowflake Hair Clips for Women Christmas Hair Claw Clips White Snowflake Strong Hold Large Hair Jaw Clips Cute Non-slip Winter Hair Barrettes Strong Hold Christmas Party Hair Accessories Decorations
FRUZJAY$7.8324 rev
8 PCS Festive Candy Cane Hair Clips for Christmas Soft Clay Rainbow Canes Duckbill Clips Colorful Striped Cartoon Barrettes Cute Holiday Decorative Hair Accessories for Women & Teen girls Outfit
Fosrisix$7.246 rev
Trending
90-day click momentum
5Pair Christmas Hair Clips for Girls Cute Xmas Hair Barrettes Cartoon Clause Snowman Hair Clips Christmas Hair Accessories Stocking Stuffers Gifts for Girls Women
Tnoeuz$6.630.0★
Snowflake Hair Clips for Women Christmas Hair Claw Clips White Snowflake Strong Hold Large Hair Jaw Clips Cute Non-slip Winter Hair Barrettes Strong Hold Christmas Party Hair Accessories Decorations
FRUZJAY$7.834.4★
NAISKA 24PCS Christmas Hair Clips Sequins Stars Hair Barrettes for Women Girls Y2k Non Slip Snap Clips Red Star Green White Metal Hair Pins XMAS Colors Hair Accessories
NAISKA$9.384.5★
2 Pack Christmas Hair Bows for Women 5.4x9 Christmas Hair Accessory with Golden Lettering Diamond Velvet Bow (Red&Green)
FAELBATY$7.475.0★
Semato 4 Pcs Christmas Hair Clips for Women and Girls Glitter Sequins Christmas Bow Clips Xmas Red and Green Glitter Hair Accessories Party Gifts for Women
Semato$8.465.0★
What buyers say about christmas hair bows
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“They are a cute size”
“for seasonal festivities, parties, and Santa photos, they're fantastic value and look much more expensive than they are”
“Cute, made for thicker hair”
“are easy to use”
“overall design so cute”
“Very comfy in my hair”
“Great gift”
“Stylish and work well”
“The color was right, not too bright not too sparkly, perfect”
What buyers complain about
“Cheap”
“Easily broken”
“Too big”
“don't hold a lot of hair”
“the glue holding the peppermint to the clip isn't the best”
“the hair clip/claw part is very small/hard to open”
“But they definitely aren't very fancy or luxurious”
Top return reasons
Common questions
- Is christmas hair bows profitable to sell on Amazon United States?
- The niche generates $117K/yr across 30 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the christmas hair bows niche?
- 27 brands and 29 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in christmas hair bows?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 5.0% — above our launch gate.
- When does demand for christmas hair bows peak?
- Demand peaks in Nov–Dec; the busiest month runs 188.2× the quietest.
- What does it cost to enter the christmas hair bows niche?
- Listings span $5.15–$15.51; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.