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Christmas Body Scrub

Fail

Shoppers spend an estimated $41K a year here, so Christmas Body Scrub is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$41K/yr147K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
59%top-5 click share · 7 brands · 77 sellers

Flapen Score

Christmas Body Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Christmas Body Scrub is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Body Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Body Scrub 147K times last year and spent an estimated $41K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
2.3%
Market size, estimated
$41Ka year
Peak month
December26.1× the quietest month
Top search term
peppermint body scrub12K searches a year

02 · Price

A sale here is worth $12.12.

Listings sell for $12.12 on average, from $5.03 to $28.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.12 that is $1K to $3K a year per listing.

Average price
$12.12under the $15 to $100 sweet spot
Price range
$5.03–$28.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #480 within Scrubs & Body Treatments. It carries 1,331 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#480in Scrubs & Body Treatments
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,331per listing
Listings tracked
19

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
61 months

Products

Top Christmas Body Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

77

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

2%

  • Brand 171%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Christmas Body Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 26.1×

Search terms

Top Christmas Body Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint body scrub12K/yr
  • tree hut christmas28K/yr
  • peppermint scrub5K/yr
  • christmas tree hut10K/yr
  • christmas body scrub12K/yr
  • peppermint sugar scrub4K/yr
  • tree hut holiday19K/yr
  • tree hut christmas scents6K/yr
  • tree hut fresh snow5K/yr
  • tree hut body scrub christmas9K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Body Scrub

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
1.0%of orders come back
“Smells weird”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Christmas Body Scrub questions

Answered from the same tracked data.