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Chocolate Perfume

Fail

The top 5 brands take 98% of clicks, so Chocolate Perfume is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$1.6M/yr2.4M searches / yr
90-day growth
-20.2%search demand this quarter
Competition
79%top-5 click share · 5 brands · 48 sellers

Flapen Score

Chocolate Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Chocolate Perfume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Chocolate Perfume 2.4M times last year and spent an estimated $1.6M. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
6.4%
Market size, estimated
$1.6Ma year
Peak month
December3.5× the quietest month
Top search term
choco musk1.0M searches a year

02 · Price

A sale here is worth $10.52.

Listings sell for $10.52 on average, from $4.84 to $17.35. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $10.52 that is $158K to $210K a year per listing.

Average price
$10.52under the $15 to $100 sweet spot
Price range
$4.84–$17.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
$158K–$210K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Women's. It carries 5,992 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#271in Women's
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
5,992per listing
Listings tracked
13

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Chocolate Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

48

Top-5 brand share

98%

Top 20: 98%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 217%
  • Brand 313%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Chocolate Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Chocolate Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • choco musk1.0M/yr
  • al-rehab401K/yr
  • choco musk perfume320K/yr
  • coco musk109K/yr
  • al rehab76K/yr
  • chocolate perfume91K/yr
  • al rehab perfumes77K/yr
  • al rehab choco musk41K/yr
  • choco musk oil29K/yr
  • al rehab perfume oil31K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Perfume

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
59%of negative reviews mention “Smell”
0.3%of orders come back
“Gross smell”
A buyer, on “Smell”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chocolate Perfume questions

Answered from the same tracked data.