Chocolate Lip Balm

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months

278K

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

4.4%

Market size, estimated

$119Ka year

Peak month

November5.2× the quietest month

Top search term

flavored chapstick68K searches a year

Listings sell for $9.80 on average, from $2.40 to $21.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $9.80 that is $2K to $5K a year per listing.

Average price

$9.80under the $15 to $100 sweet spot

Price range

$2.40–$21.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

0.4%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #509 within Lip Care. It carries 9,249 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#509in Lip Care

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

9,249per listing

Listings tracked

18

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months