chocolate lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.40–$21.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.80avg listing price — sweet spot $15–$100
Market size
Okay$119K$119K/yr · 278K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,249.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chocolate lip balm is a $119K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chocolate lip balm market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $147K–$196K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #509
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
134
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Lip Smacker49%
- Taste Beauty27%
- ChapStick22%
- eos2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Top chocolate lip balm search terms
- flavored chapstick68K/yr
- flavored lip balm54K/yr
- chapstick flavors18K/yr
- lip balm flavored15K/yr
- soda chapstick12K/yr
- chapstick flavored11K/yr
- soda lip balm11K/yr
- scented lip balm8K/yr
- marshmallow chapstick9K/yr
- fun chapstick10K/yr
Top chocolate lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lip Smacker Coca-Cola Flavored Balm 8 Count Flavors Coke Cherry Vanilla Sprite Root Beer Orange Fanta Grape Strawberry Fanta
Lip Smacker$7.894.8★40,255 rev
Taste Beauty Hershey 8-Pack Lip Balm Might Receive Different Flavors
Taste Beauty$12.994.3★181 rev
Lip Smacker Original & Best Holiday Flavored Lip Balm Party Pack Oatmeal Cookie Vanilla Mango Watermelon Tropical Punch Cotton Candy Kiwi Strawberry Clear
Lip Smacker$9.684.8★40,255 rev
Lip Smacker Original & Best Party Pack - 10 Moisturizing Lip Balms Classic Flavors Hydrating & Protecting - Cruelty-Free- Oatmeal Cookie
Lip Smacker$11.014.8★40,255 rev
ChapStick Smore Collection Variety Pack Lip Balm Tube Lip Care 0.15 Ounce (Pack of 3)
ChapStick$5.274.7★25,698 rev
Newest
by launch date
ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea
ChapStick$8.13187 rev
eos 24H Moisture Super Balm - Marshmallow Fluff Lip mask Moisturizing Lip Treatment Limited-Edition Skincare 0.35 fl oz
eos$4.894,041 rev
ChapStick Lip Balm Ice Cream Collection 3-Pack Ice Cream Classics 3-Pack + Smores Collection Fun & Flavorful Lip Care Birthday Gift Party Favors Stocking Stuffers 0.15 Oz Ea
ChapStick$16.02139 rev
ChapStick Summer Vibes Collection Tropical Paradise Mocktail and I Love Summer Lip Balm Collections 0.15 Oz Ea (9 Piece Set)
ChapStick$16.51917 rev
ChapStick Lip Care Bundle Ice Cream Classics + Cake Batter Lip Balm 0.15 Oz Ea (5 Piece Set)
ChapStick$10.01465 rev
Trending
90-day click momentum
ChapStick Lip Care Set Tropical Paradise Collection 3-Pack Mango Sunrise Key Lime & Aloha Coconut Lip Balm 0.15 Oz Ea
ChapStick$6.254.8★
ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea
ChapStick$8.134.8★
Taste Beauty Hershey 8-Pack Lip Balm Might Receive Different Flavors
Taste Beauty$12.994.3★
Taste Beauty Sweets by Hershey 8 Flavored Lip BALMS
Taste Beauty$11.374.3★
Taste Beauty Pepsi 10 Flavored Lip Balms (Pack of 1)
Taste Beauty$7.904.2★
What buyers say about chocolate lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Great moisturizer”
“Buttery soft lips”
“Good deal”
“Good variety”
“Good for gifts”
“Exactly what I ordered”
“nice flavors”
“The consistency”
“they go on smoothly without feeling too sticky”
What buyers complain about
“there was no scent at all”
“nowhere near dry”
“Low quality”
“Fairly small”
“It did have a stickier consistency”
“none have ever had as thick of consistency or lasted as long as this EOS Super Balm”
“Not worth it”
“Arrived not as pictured with doubles of bubble yum, twizzlers, and jolly rancher and none of the other ones”
“These common formulas cause lip irritation”
“not for those with sensitive skin”
Top return reasons
Common questions
- Is chocolate lip balm profitable to sell on Amazon United States?
- The niche generates $119K/yr across 18 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the chocolate lip balm niche?
- 4 brands and 134 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chocolate lip balm?
- Top complaints mined from reviews: Smell, Moist/Dry, Quality-Overall. The return rate is 0.4%.
- When does demand for chocolate lip balm peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the chocolate lip balm niche?
- Listings span $2.40–$21.99; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 9,249 reviews — the moat a new listing must climb.