chocolate cherry hair dye
Skip itSoft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$15.02avg listing price — sweet spot $15–$100
Price range
Good$7.92–$32.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 396K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,616avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chocolate cherry hair dye is a $119K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
chocolate cherry hair dye market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $120K–$150K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
86
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
51%
Top 20: 86%
Open market
21%
- L'Oreal Paris31%
- Schwarzkopf26%
- Madison Reed7%
- ARCTIC FOX6%
- AGE beautiful5%
- Kristin Ess5%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -13.1% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.6×
Top chocolate cherry hair dye search terms
- black cherry hair dye99K/yr
- cherry cola hair dye83K/yr
- chocolate cherry hair dye51K/yr
- dark cherry hair dye19K/yr
- cherry brown hair dye32K/yr
- dark cherry red hair dye27K/yr
- black red hair dye10K/yr
- cherry chocolate hair dye13K/yr
- black cherry hair color9K/yr
- red black hair dye9K/yr
Top chocolate cherry hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color 36 (Chocolate Cherry) Deep Burgundy Brown Pack of 1 Hair Dye Kit
L'Oreal Paris$12.424.7★1,397 rev
Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye Permanent Intense Black with Diamond Brilliance Fade-Resistant Covers Grays All Hair Textures
Schwarzkopf$8.214.6★1,680 rev
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color High Intensity Hair Dye for 3X Highlights 26 Black Cherry (Deepest Magenta) 1 Hair Dye Kit
L'Oreal Paris$12.684.4★97 rev
Schwarzkopf Keratin Permanent Hair Dye Cream 1.8 Ruby Noir Professional Quality Color for Up to 100% Gray Coverage Bond Enforcing System
Schwarzkopf$11.274.5★7,300 rev
Kristin Ess Hair Gloss in Cherry Cola Warm Red Brown - 4 Wk Semi Permanent Hair Dye Glaze - Color Depositing Conditioner & Brassy Toner for Vibrant Color Shine + Gloss Vegan Silicone & Ammonia Free
Kristin Ess$13.884.3★1,649 rev
Newest
by launch date
Splat Midnight Black Cherry Semi Permanent Hair Dye Box Kit 1 At-Home Application Vegan & Cruelty-Free Red Hair Color Kit with Masque Lasts 30 Washes for Women and Men
Splat$13.035,386 rev
Kristin Ess Hair Gloss in Cherry Cola Warm Red Brown - 4 Wk Semi Permanent Hair Dye Glaze - Color Depositing Conditioner & Brassy Toner for Vibrant Color Shine + Gloss Vegan Silicone & Ammonia Free
Kristin Ess$13.881,649 rev
Overtone Semi Permanent Hair Color Conditioner Cherry Chestnut 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free
oVertone$30.345,489 rev
COLORCHARM Permanent Cream Hair Color 5RR Crimson 2 oz.
COLORCHARM$9.64473 rev
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color High Intensity Hair Dye for 3X Highlights 26 Black Cherry (Deepest Magenta) 1 Hair Dye Kit
L'Oreal Paris$12.6897 rev
Trending
90-day click momentumSplat Midnight Black Cherry Semi Permanent Hair Dye Box Kit 1 At-Home Application Vegan & Cruelty-Free Red Hair Color Kit with Masque Lasts 30 Washes for Women and Men
Splat$13.034.2★
Kristin Ess Hair Gloss in Cherry Cola Warm Red Brown - 4 Wk Semi Permanent Hair Dye Glaze - Color Depositing Conditioner & Brassy Toner for Vibrant Color Shine + Gloss Vegan Silicone & Ammonia Free
Kristin Ess$13.884.3★
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)
ARCTIC FOX$11.794.3★
Madison Reed Radiant Hair Color Kit - 4VR Darkest Cool Sangria with Vibrant Violet Red Tones (Volterra Amethyst) Vivid Permanent Hair Dye for Bold Color & Shine | PPD-Free & Ammonia-Free 1 Pack
Madison Reed$32.504.1★
ion Inspired By Nature Permanent Hair Color Black Cherry 3IR made from 100% naturallyderived polymers cruelty free vegan PPD free recyclable packaging 2.05 oz
ion$10.633.8★
What buyers say about chocolate cherry hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant color”
“It colored my hair so well”
“Also the smell is a pleasant mint”
“Soft and vibrant”
“Overall I have no complaints”
“this is a really convenient option”
“so good coverage too”
“Worth it”
“It has a very natural shine”
“Easy application”
What buyers complain about
“disappointed by the color”
“Not for light colored hair”
“Did not work”
“stains everything”
“Hair falls out”
“by the end of the week the color had faded quite noticeably”
“it sucks spent 30 on this for it not to work”
“doesnt stay its been 5 months”
“Allergic reaction”
“was not impressed by the coverage”
Top return reasons
Common questions
- Is chocolate cherry hair dye profitable to sell on Amazon United States?
- The niche generates $119K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the chocolate cherry hair dye niche?
- 17 brands and 86 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in chocolate cherry hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.4%.
- When does demand for chocolate cherry hair dye peak?
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- What does it cost to enter the chocolate cherry hair dye niche?
- Listings span $7.92–$32.52; the average listing price is $15.02 (sweet spot $15–$100). The average incumbent carries 15,616 reviews — the moat a new listing must climb.