Chocolate Cherry Hair Dye

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months

396K

Growth, 90 days vs prior 90

-13.1%

Conversion, latest week

2.0%

Market size, estimated

$119Ka year

Peak month

September1.6× the quietest month

Top search term

black cherry hair dye99K searches a year

Listings sell for $15.02 on average, from $7.92 to $32.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.02 that is $4K to $8K a year per listing.

Average price

$15.02inside the $15 to $100 sweet spot

Price range

$7.92–$32.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Hair Coloring Products. It carries 15,616 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#58in Hair Coloring Products

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

15,616per listing

Listings tracked

32

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months