chloes
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$48.34avg listing price — sweet spot $15–$100
Growth
Great+60.1%90-day search growth — must beat 0% to launch
Review moat
Good547.81avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.77–$177.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$26K$26K/yr · 278K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, chloes is a $26K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
chloes market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $121K–$145K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #141,140
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 81%
- Out of stock
- 2.9%
- Avg brand age
- 45 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
69
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
4%
- Chloe43%
- Bleuet21%
- Chloe Gifts Tee Women Girl Name Birthday Gifts18%
- BTB Los Angeles7%
- Sarcastic Birthday Chloe Name Gift Eat Sleep4%
- Chloé2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +60.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top chloes search terms
- chloe155K/yr
- chol36K/yr
- chole29K/yr
- chlo31K/yr
- cloe19K/yr
- chloes7K/yr
Top chloes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chloe Personal Name Women Girl Funny Chloe Tote Bag
Chloe Gifts Tee Women Girl Name Birthday Gifts$20.995.0★1 rev
Chloe by Chloe for Women Eau de Parfum Spray 2.5 Ounce
Chloe$73.974.7★532 rev
BTB Los Angeles Womens Chloe Bag White One Size
BTB Los Angeles$177.600.0★0 rev
Chloe New By Chloe For Women Eau De Parfum Spray 1.6 Oz
Chloe$51.714.6★2,391 rev
Chloe V-Neck Bra | Teen and Tween Seamless Reversible & Breathable Bra
Bleuet$24.464.6★9 rev
Newest
by launch date
Bleuet Chloe Bandeau Bra | Seamless Wire-Free Comfort | Convertible Straps | Soft Modal Fabric | Sand
Bleuet$28.370 rev
Chlo Tote Bag
Chloé$21.081 rev
BTB Los Angeles Womens Chloe Bag White One Size
BTB Los Angeles$177.600 rev
Chloe V-Neck Bra | Teen and Tween Seamless Reversible & Breathable Bra
Bleuet$24.469 rev
Chloe V-Neck Bra | Teen and Tween Seamless Reversible & Breathable Bra
Bleuet$25.489 rev
Trending
90-day click momentumBTB Los Angeles Womens Chloe Bag White One Size
BTB Los Angeles$177.600.0★
Chloe Classic Scalloped Leather Mary Jane White
L'Amour$57.854.7★
Chloe Personalized Name Shirt Chloe First Name Tote Bag
Sarcastic Birthday Chloe Name Gift Eat Sleep$18.585.0★
Chloe V-Neck Bra | Teen and Tween Seamless Reversible & Breathable Bra
Bleuet$25.614.6★
Chloe V-Neck Bra | Teen and Tween Seamless Reversible & Breathable Bra
Bleuet$24.464.6★
What buyers say about chloes
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Perfect Gift for my mother”
“Nice size”
“The description sounded lovely”
“This price is fantastic if you're wanting to try these and/or use for a purse or travel”
“Nice and soft”
“Beautiful an elegant”
“Using it for years”
“a beautiful bright sent”
“Excellent quality”
What buyers complain about
“the scent does not last long”
“It's a little expensive”
“Small”
“Half perfume half alcohol”
“This is a scam”
“Does not last long”
“Dry disappointed”
“Iritates my skin”
“it did start to leak pretty badly after a while”
“Not the Same”
Top return reasons
Common questions
- Is chloes profitable to sell on Amazon United States?
- The niche generates $26K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +60.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the chloes niche?
- 9 brands and 69 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in chloes?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.
- When does demand for chloes peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the chloes niche?
- Listings span $14.77–$177.60; the average listing price is $48.34 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.