Chinese Makeup

Shoppers searched for this 718K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

718K

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

0.4%

Market size, estimated

$43Ka year

Peak month

December2.0× the quietest month

Top search term

japanese makeup187K searches a year

Listings sell for $15.31 on average, from $3.99 to $154.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.31 that is $0 to $2K a year per listing.

Average price

$15.31inside the $15 to $100 sweet spot

Price range

$3.99–$154.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #137 within Eyes. It carries 4,532 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#137in Eyes

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

4,532per listing

Listings tracked

99

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

47 months