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Chillab Lavender Matte Powder

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $41K a year here, so Chillab Lavender Matte Powder is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$41K/yr53K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
46%top-5 click share · 18 brands · 44 sellers

Flapen Score

Chillab Lavender Matte Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Chillab Lavender Matte Powder is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chillab Lavender Matte Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Chillab Lavender Matte Powder 53K times last year and spent an estimated $41K. The top 5 brands take 76% of clicks. Demand peaks in Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
4.5%
Market size, estimated
$41Ka year
Peak month
August4.7× the quietest month
Top search term
purple setting powder16K searches a year

02 · Price

A sale here is worth $17.21.

Listings sell for $17.21 on average, from $5.52 to $37.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.21 that is $0 to $2K a year per listing.

Average price
$17.21inside the $15 to $100 sweet spot
Price range
$5.52–$37.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #389 within Face. It carries 2,487 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#389in Face
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,487per listing
Listings tracked
31

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Chillab Lavender Matte Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

44

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

20%

  • Brand 147%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Chillab Lavender Matte Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.7×

Search terms

Top Chillab Lavender Matte Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple setting powder16K/yr
  • tarte setting powder17K/yr
  • lavender setting powder10K/yr
  • purple powder6K/yr
  • tarte powder setting4K/yr

Reviews and returns

What reviews say buyers love and hate about Chillab Lavender Matte Powder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Color”
1.1%of orders come back
“Its not distinctly pink”
A buyer, on “Color”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chillab Lavender Matte Powder questions

Answered from the same tracked data.