Is chillab lavender matte powder profitable to sell on Amazon United States?

The niche generates $41K/yr across 31 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the chillab lavender matte powder niche?

18 brands and 44 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in chillab lavender matte powder?

Top complaints mined from reviews: Color, Ease Of Use, Size-Overall. The return rate is 1.1%.

When does demand for chillab lavender matte powder peak?

Demand peaks in Jul–Aug; the busiest month runs 4.7× the quietest.

What does it cost to enter the chillab lavender matte powder niche?

Listings span $5.52–$37.15; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 2,487 reviews — the moat a new listing must climb.

chillab lavender matte powder

Worth a look

Shows low returns (1.1%), but a small market ($41K/yr) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$17.21

avg listing price — sweet spot $15–$100

Price range

Good$5.52–$37.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,487.45

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Market size

Bad$41K

$41K/yr · 53K searches

According to Flapen's Amazon United States niche tracking, chillab lavender matte powder is a $41K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

chillab lavender matte powder market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $26K–$34K; units × avg price
Conversion rate: 4.5%
Avg BSR: #389
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 2.0%
Avg brand age: 58 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

20%

tarte47%
SHEGLAM9%
wet n wild8%
L.A. Girl8%
Kimchi Chic5%
L'Oreal Paris4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 4.7×

Open Trend

Top chillab lavender matte powder search terms

purple setting powder16K/yr +9.6%1.9% conv.
tarte setting powder17K/yr +11.1%5.6% conv.
lavender setting powder10K/yr -19.6%2.7% conv.
purple powder6K/yr +15.8%1.2% conv.
tarte powder setting4K/yr +0.8%5.5% conv.

All search terms

Top chillab lavender matte powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

tarte creaseless setting powder Loose Face Powder Lightweight Oil-Absorbing Formula for Longwear Finish Vegan & Cruelty-Free full size translucent

tarte$34.444.5★812 rev

SHEGLAM Insta-Ready Face Powder Loose Under Eye Setting Powder-Taro

SHEGLAM$8.444.4★1,536 rev

L.A. Girl Pro.Setting Brightening Loose Setting Powder Purple GLP740

L.A. Girl$9.704.4★164 rev

tarte creaseless setting powder Loose Face Powder Lightweight Oil-Absorbing Formula for Longwear Finish Vegan & Cruelty-Free travel size lavender

tarte$17.544.5★812 rev

wet n wild My Melody and Kuromi Luminous Loose Setting Powder - Moody Cutie

wet n wild$9.844.3★50 rev

Newest

by launch date

tarte creaseless SPF 30 mineral powder Brush On Sunscreen for Face Body & Hairline Sweat-Resistant 16HR Setting Powder for Makeup & Beach Essentials vegan & cruelty-free translucent

tarte$30.8233 rev

1mo ago

e.l.f. Set it Bright Powder Quad Brightening Loose Setting Powder Bakes Blurs & Sets for Soft-Matte Radiance Velvet Puff Included Vegan & Cruelty-Free Lilac Haze (Fair-Tan)

e.l.f.$11.88128 rev

1mo ago

wet n wild My Melody and Kuromi Luminous Loose Setting Powder - Moody Cutie

wet n wild$9.8450 rev

8mo ago

BLUE LOVE Loose Setting Powder - Oil Control Waterproof Finishing Powder for Flawless Makeup Long-Lasting Matte Finish Compact & Concealer for All Skin Types (Purple)

BLUE LOVE$5.5288 rev

1y ago

BBIA EAU Powder Pact - 4 Colors Pressed Powder Compact with Mirror and Puff Makeup Setting Finishing Blurring Sebum & Oil Control Natural Korean Face Makeup (04 LAVENDER PURPLE Pack of 1)

BBI@ BBIA$11.9140 rev

1y ago

What buyers say about chillab lavender matte powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great product, excellent setting”

Suitability Combination Skin11%

“smooths out my skin texture”

Color9%

“I have pink shade which brightens the skin”

Value For Money8%

“Good value”

Brightness/Shine/Glow6%

“my face is super shiny”

Soft Feel5%

“its soft and smooth”

Durability3%

“Very nice and durable, I would buy it again”

Suitability Dry Skin3%

“The powder didn't dry out my skin”

Efficiency3%

“it goes on well”

Ease Of Use3%

“its convenient for on the go”

What buyers complain about

Color10%

“Its not distinctly pink”

Ease Of Use6%

“difficult to use”

Size-Overall6%

“The tube is small”

Moist/Dry5%

“Dried out skin”

Brightness/Shine/Glow4%

“Too shiny”

Value For Money4%

“A little pricey”

Suitability Dry Skin4%

“Very drying, skin felt tight immediately after setting”

Wrinkles3%

“Set into wrinkles”

Quality-Overall3%

“This particular powder isn't top quality, either”

Functionality-Overall3%

“not particularly effective”

Top return reasons

Color35%

Functionality-Overall11%

Advertised Vs Actual Product10%

Texture/Consistency-Overall5%

Moist/Dry5%

Product Condition4%

Size-Overall3%

Weight Light3%

Value For Money3%

Quality-Overall2%

Common questions

Is chillab lavender matte powder profitable to sell on Amazon United States?: The niche generates $41K/yr across 31 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the chillab lavender matte powder niche?: 18 brands and 44 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in chillab lavender matte powder?: Top complaints mined from reviews: Color, Ease Of Use, Size-Overall. The return rate is 1.1%.
When does demand for chillab lavender matte powder peak?: Demand peaks in Jul–Aug; the busiest month runs 4.7× the quietest.
What does it cost to enter the chillab lavender matte powder niche?: Listings span $5.52–$37.15; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 2,487 reviews — the moat a new listing must climb.