Is chi dog shampoo profitable to sell on Amazon United States?

The niche generates $195K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (39/100).

How competitive is the chi dog shampoo niche?

2 brands and 11 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

When does demand for chi dog shampoo peak?

Demand peaks in Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the chi dog shampoo niche?

Listings span $8.98–$14.01; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.

chi dog shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Good823.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.93

avg listing price — sweet spot $15–$100

Market size

Okay$195K

$195K/yr · 102K searches

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$8.98–$14.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, chi dog shampoo is a $195K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

chi dog shampoo market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $179K–$239K; units × avg price
Conversion rate: 16.0%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

CHI98%
COMMEMA2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 2.0×

Open Trend

Top chi dog shampoo search terms

chi dog shampoo42K/yr +10.0%14.6% conv.
chi dog shampoo and conditioner32K/yr -5.2%16.5% conv.
chi shampoo for dogs12K/yr +18.3%9.5% conv.
dog shampoo chi4K/yr +23.0%14.6% conv.
chi for dogs shampoo4K/yr -21.9%17.5% conv.
chi oatmeal dog shampoo2K/yr +18.6%18.3% conv.
chi pet shampoo for dogs2K/yr -30.1%12.1% conv.
chi shampoo and conditioner for dogs2K/yr +43.4%12.1% conv.
chi puppy shampoo2K/yr -20.0%16.8% conv.

All search terms

Top chi dog shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CHI for Dogs Gentle 2-in-1 Shampoo and Conditioner Ionic Technology pH Balanced Dog Wash with Silk and Milk Proteins Sulfate and Paraben Free All Coats and Breeds 16 Fl Oz

CHI$13.874.8★473 rev

CHI for Dogs Deep Moisture Shampoo pH Balanced Hydrating Dog Shampoo Dry Skin Ionic Technology Soft Shiny Coat 16 FL OZ Made USA

CHI$11.524.7★305 rev

CHI for Dogs Oatmeal Shampoo Gentle Dog Wash Dry Itchy Skin and Dander Relief Soothing Formula Puppies 8 Weeks and Adult Dogs All Coat Types 16 FL OZ USA Grooming Routine Grooming Home Use

CHI$14.014.7★272 rev

CHI for Dogs Deodorizing Spray for Dogs and Puppies Dog Grooming Spray to Help Refresh Coats and Reduce Odors Between Baths While Moisturizing Fur Unscented 8 Fl Oz

CHI$11.434.7★1,228 rev

CHI for Dogs Oatmeal Dog Conditioner pH Balanced Moisturizer for Dry Skin Sulfate and Paraben Free Ionic Technology Detangling for Smooth Coat Dogs and Puppies 8 Weeks+ Made in the USA 6 Fl Oz

CHI$8.984.7★816 rev

Newest

by launch date

CHI Vibes for Dogs 5-in-1 Shampoo & Conditioner Cleans + Deodorizes + Moisturizes + Detangles + Helps De-Shed Vegan pH Balanced Gluten & Paraben Free Made in USA 12 Fl Oz

CHI$12.6517 rev

7mo ago

CHI for Dogs Gentle 2-in-1 Shampoo and Conditioner Ionic Technology pH Balanced Dog Wash with Silk and Milk Proteins Sulfate and Paraben Free All Coats and Breeds 16 Fl Oz

CHI$13.87473 rev

5y ago

Pet Grooming Gloves - Gentle Dog Bathing Shampoo Brush - Massage Mitt with Enhanced Five Finger Design - Efficient Deshedding Glove for Dogs Cats Rabbits and Horses - 1 Pack

COMMEMA$12.473,505 rev

6y ago

CHI for Dogs Deep Moisture Shampoo pH Balanced Hydrating Dog Shampoo Dry Skin Ionic Technology Soft Shiny Coat 16 FL OZ Made USA

CHI$11.52305 rev

7y ago