Is chestnut lip liner profitable to sell on Amazon United States?

The niche generates $96K/yr across 15 tracked products. 90-day search growth is +10.8%. Flapen's verdict: Skip it (39/100).

How competitive is the chestnut lip liner niche?

6 brands and 90 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in chestnut lip liner?

Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.4%.

When does demand for chestnut lip liner peak?

Demand peaks in Aug; the busiest month runs 3.8× the quietest.

What does it cost to enter the chestnut lip liner niche?

Listings span $1.51–$24.52; the average listing price is $6.60 (sweet spot $15–$100). The average incumbent carries 8,874 reviews — the moat a new listing must climb.

chestnut lip liner

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay$1.51–$24.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.8%

90-day search growth — must beat 0% to launch

Market size

Bad$96K

$96K/yr · 329K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad8,874.47

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$6.60

avg listing price — sweet spot $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, chestnut lip liner is a $96K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

chestnut lip liner market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $83K–$99K; units × avg price
Conversion rate: 4.4%
Avg BSR: #52
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 4.4%
Avg brand age: 51 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

NYX PROFESSIONAL MAKEUP57%
Ruby Kisses17%
wet n wild17%
L.A. COLORS4%
e.l.f.2%
MAC2%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +10.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 3.8×

Open Trend

Top chestnut lip liner search terms

nyx line loud lip liner35K/yr +35.4%2.3% conv.
ruby kisses lip liner34K/yr +5.9%2.1% conv.
chestnut lip liner32K/yr +9.9%4.7% conv.
lip liner dark brown23K/yr +9.3%4.3% conv.
nyx loud lip liner10K/yr +94.6%2.1% conv.
nyx rebel kind lip liner13K/yr -0.5%10.3% conv.
wet and wild lip liner 66659K/yr -14.5%4.6% conv.
brown lip liner pack9K/yr +1.5%0.3% conv.
nyx line loud5K/yr +44.0%1.7% conv.
wet n wild lip liner 66636K/yr -28.3%4.7% conv.

All search terms

Top chestnut lip liner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Rebel Kind (Chocolate Brown)

NYX PROFESSIONAL MAKEUP$7.624.4★7,572 rev

Ruby Kisses Auto Lip Liner Dark Brown

Ruby Kisses$5.154.3★1,800 rev

Lip Liner Pencil By Wet n Wild Color Icon Lip Color Makeup Brandy Wine

wet n wild$5.774.4★7,928 rev

NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Sassy

NYX PROFESSIONAL MAKEUP$7.834.4★7,572 rev

wet n wild Lip Liner Pencil Color Icon Lip Color Makeup Dark Brown Chestnut

wet n wild$2.174.4★7,928 rev

Newest

by launch date

Ruby Kisses Plumping Effect Lip Liner Semi Matte Smudge Proof High Pigment Medium to Full Coverage Makeup Precise Tip Bold Color Lip Plumper

Ruby Kisses$4.94128 rev

1y ago

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Dark Cocoa

e.l.f.$2.7718,575 rev

2y ago

NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Sassy

NYX PROFESSIONAL MAKEUP$7.837,572 rev

2y ago

NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Make A Statement

NYX PROFESSIONAL MAKEUP$7.827,572 rev

2y ago

NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Rebel Kind (Chocolate Brown)

NYX PROFESSIONAL MAKEUP$7.627,572 rev

3y ago

What buyers say about chestnut lip liner

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“Good color”

Soft Feel13%

“Smooth as butter”

Quality-Overall7%

“Plus, its super affordable for the quality”

Value For Money7%

“Definitely worth the price”

Ease Of Application7%

“ease application”

Durability3%

“holds up well throughout the day”

Suitability Combination Skin3%

“It looks beautiful on all skin tones”

Ease Of Use2%

“Very easy to use”

Texture/Consistency-Overall2%

“it blends so good The texture is really creamy so you dont have to put a gloss or a Chapstick with it”

Color Fading/Discoloration2%

“Love this the color stays”

What buyers complain about

Color31%

“they are not the same color”

Durability9%

“Breaks easily”

Moist/Dry8%

“clean lips doesn't work on moisturized lips”

Value For Money6%

“wasnt worth the money”

Smudge Resistance4%

“it definitely isnt smudge proof or long lasting”

Texture/Consistency-Overall3%

“I also dont love the consistency as it kinda needs to warm up a bit to not feel like its dragging”

Quality-Overall2%

“Cheap”

Hard Feel2%

“Disappointing—too hard”

Allergies2%

“Still trying to heal the reaction”

Product Condition2%

“ordered 2 and one appeared used”

Top return reasons

Color64%

Advertised Vs Actual Product11%

Defective Material/Parts3%

Functionality-Overall3%

Value For Money3%

Moist/Dry2%

Product Condition2%

Size-Overall2%

Weight Light2%

Smell1%

Common questions

Is chestnut lip liner profitable to sell on Amazon United States?: The niche generates $96K/yr across 15 tracked products. 90-day search growth is +10.8%. Flapen's verdict: Skip it (39/100).
How competitive is the chestnut lip liner niche?: 6 brands and 90 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in chestnut lip liner?: Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.4%.
When does demand for chestnut lip liner peak?: Demand peaks in Aug; the busiest month runs 3.8× the quietest.
What does it cost to enter the chestnut lip liner niche?: Listings span $1.51–$24.52; the average listing price is $6.60 (sweet spot $15–$100). The average incumbent carries 8,874 reviews — the moat a new listing must climb.

chestnut lip liner

chestnut lip liner market data

Competition & brand share

Demand & seasonality

Top chestnut lip liner search terms

Top chestnut lip liner products on Amazon

Top sellers

Newest

Trending

What buyers say about chestnut lip liner

What buyers love

What buyers complain about

Top return reasons

Common questions

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