cherry shampoo
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$24.29avg listing price — sweet spot $15–$100
Price range
Great$7.39–$44.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay2,562.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, cherry shampoo is a $40K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
cherry shampoo market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $36K–$49K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #2,135
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 58%
- Out of stock
- 5.9%
- Avg brand age
- 68 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
166
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
24%
- Bath & Body Works35%
- MODA11%
- Suave8%
- OGX8%
- Aveda8%
- KUNDAL6%
Demand
Weekly Amazon search volume, last 20 weeks — -10.2% search growth over the last 90 days.Top cherry shampoo search terms
- bath and body works shampoo17K/yr
- bath and body works shampoo and conditioner14K/yr
- cherry shampoo13K/yr
- cherry shampoo and conditioner11K/yr
- cherry blossom shampoo7K/yr
Top cherry shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath & Body Works - 2 pc Bundle - Japanese Cherry Blossom - Shampoo and Conditioner - 16 FL OZ each
Bath & Body Works$22.014.5★317 rev
MODA - Moisturizing Shampoo for All Hair Types Cherry 128 Oz Professional - Deeply Cleanses and Conditions Strengthens Restores and Shine your Hair
MODA$23.444.2★260 rev
Organix Heavenly Hydration Plus Shampoo Cherry Blossom 13 Fluid Ounce
OGX$13.884.4★162 rev
Suave Shampoo & Conditioner Set Wild Cherry Blossom Everyday Softening Formulas with Cherry Blossom Extract & Vitamin E 22.5 Oz Ea (2 Piece Set)
Suave$14.524.6★123 rev
Aveda Cherry Almond Softening Shampoo | Adds Softness and Shine | for Normal to Dry Hair | 97% Naturally Derived* | Silicone Free | Iconic Cherry Almond Aroma of Tonka Orange Ylang Ylang 8.5 Fl Oz
Aveda$19.964.5★3,436 rev
Newest
by launch date
Bath & Body Works Brightest Bloom Moisturizing Shampoo and Moisturizing Conditioner with a Creamy Rose Bar Soap
Bath & Body Works$41.881 rev
KUNDAL Honey & Macadamia Korean Hair Care Shampoo & Conditioner Limited Edition Gift Set Cherry Blossom 16.9 Fl Oz Pack of 2 - Helps Hair Feel Moisturized with Argan Oil - Natural Protein
KUNDAL$36.804,976 rev
Bath and Body A Thousand Wishes Moisturizing Shampoo & Conditioner 16 fl oz / 473 mL each Fragrance notes: sparkling champagne crystal peonies and almond crme
Generic$44.353 rev
Bath & Body Works Champagne Apple & Honey 2 Pack Moisturizing Shampoo Bundle with a Natural Oats Sample Soap
Bath & Body Works$41.220 rev
Bath & Body Works Floral Field - Duo Set - Moisturizing Conditioner and Shampoo with a Himalayan Salts Springs Sample Soap
Bath & Body Works$40.770 rev
Trending
90-day click momentumBath & Body Works Brightest Bloom Moisturizing Shampoo and Moisturizing Conditioner with a Creamy Rose Bar Soap
Bath & Body Works$41.885.0★
Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Ocean Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Coastal Air & Cypress Scent 10 fl oz - 2 Pack
Bath & Body Works$22.964.8★
KUNDAL Honey & Macadamia Korean Hair Care Shampoo & Conditioner Limited Edition Gift Set Cherry Blossom 16.9 Fl Oz Pack of 2 - Helps Hair Feel Moisturized with Argan Oil - Natural Protein
KUNDAL$36.804.5★
Bath & Body Works Floral Field - Duo Set - Moisturizing Conditioner and Shampoo with a Himalayan Salts Springs Sample Soap
Bath & Body Works$40.770.0★
Bath and Body A Thousand Wishes Moisturizing Shampoo & Conditioner 16 fl oz / 473 mL each Fragrance notes: sparkling champagne crystal peonies and almond crme
Generic$44.355.0★
What buyers say about cherry shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“is incredibly soft”
“Afforable quality clean product”
“Great value”
“Leaves my hair nice and soft”
“Great lather”
“It cleans well”
“has saved my hair”
“Moisturizes well”
“Exactly as described”
What buyers complain about
“Dont like smell”
“very dry looking”
“My hair is unruly”
“Defective pump”
“Makes my hair greasy”
“Itchy scalp, allergic reaction on the neck area after one day of using the product”
“Absolutely not worth the price”
“Unable to use”
“One leaked in the box during shipping”
“Hair falls out”
Top return reasons
Common questions
- Is cherry shampoo profitable to sell on Amazon United States?
- The niche generates $40K/yr across 33 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the cherry shampoo niche?
- 17 brands and 166 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in cherry shampoo?
- Top complaints mined from reviews: Smell, Moist/Dry, Hair Related. The return rate is 0.5%.
- What does it cost to enter the cherry shampoo niche?
- Listings span $7.39–$44.35; the average listing price is $24.29 (sweet spot $15–$100). The average incumbent carries 2,563 reviews — the moat a new listing must climb.