Is cherry lip gloss profitable to sell on Amazon United States?

The niche generates $47K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (27/100).

How competitive is the cherry lip gloss niche?

5 brands and 27 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cherry lip gloss?

Top complaints mined from reviews: Smell, Color, Value For Money. The return rate is 0.9%.

When does demand for cherry lip gloss peak?

Demand peaks in Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the cherry lip gloss niche?

Listings span $6.25–$23.96; the average listing price is $10.39 (sweet spot $15–$100). The average incumbent carries 7,305 reviews — the moat a new listing must climb.

cherry lip gloss

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.25–$23.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.39

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,305.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$47K

$47K/yr · 91K searches

Growth

Bad-25.7%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cherry lip gloss is a $47K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cherry lip gloss market data

Units sold / yr: 5K–6K; avg 1,500–2,000/product
Revenue / yr: $52K–$62K; units × avg price
Conversion rate: 5.0%
Avg BSR: #200
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Summer Fridays72%
e.l.f.11%
Hempz7%
Ruby Kisses5%
NICKA K NEW YORK5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.4×

Open Trend

Top cherry lip gloss search terms

cherry lip gloss30K/yr -23.6%1.4% conv.
summer fridays cherry15K/yr -28.4%8.5% conv.
cherry lip oil7K/yr -24.1%0.2% conv.
cherry lipgloss4K/yr +10.2%1.2% conv.
summer fridays lip balm cherry5K/yr -9.7%7.9% conv.
summer fridays cherry lip balm7K/yr -33.3%11.9% conv.
cherry summer fridays7K/yr -41.3%9.8% conv.
lip gloss cherry3K/yr -26.8%1.4% conv.
summer friday cherry3K/yr -13.3%12.0% conv.
dr pepper summer fridays2K/yr -55.7%0.6% conv.

All search terms

Top cherry lip gloss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Cherry (.5 Oz)

Summer Fridays$23.964.7★10,168 rev

e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Wild Cherry

e.l.f.$8.644.6★6,629 rev

Hempz Cherry Tinted Lip Balm hydrating gloss for dry cracked lips Dark Red Cherries .44 fl.oz.

Hempz$6.324.5★65 rev

Ruby Kisses Broadway Vita-Lip Clear Lip Gloss 6pcs (Cherry) Ultra-Hydrating & Soothing Formula with Vitamin Oils High-Shine Non-Sticky Finish Healing Glossy Lip Balm Locks in Moisture

Ruby Kisses$8.684.6★268 rev

NICKA K NEW YORK Lip Gel Hydrating Lightweight Glides on Effortlessly Non Sticky Finish Lip Gel Colors

NICKA K NEW YORK$6.254.6★249 rev

Newest

by launch date

Hempz Cherry Tinted Lip Balm hydrating gloss for dry cracked lips Dark Red Cherries .44 fl.oz.

Hempz$6.3265 rev

7mo ago

e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Cherry & Bubblegum

e.l.f.$8.4726,453 rev

9mo ago

e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Wild Cherry

e.l.f.$8.646,629 rev

1y ago

Ruby Kisses Broadway Vita-Lip Clear Lip Gloss 6pcs (Cherry) Ultra-Hydrating & Soothing Formula with Vitamin Oils High-Shine Non-Sticky Finish Healing Glossy Lip Balm Locks in Moisture

Ruby Kisses$8.68268 rev

2y ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Cherry (.5 Oz)

Summer Fridays$23.9610,168 rev

3y ago

What buyers say about cherry lip gloss

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“Cute color”

Moist/Dry19%

“doesn't dry them out”

Value For Money8%

“Worth the money”

Smell8%

“Smells heavenly, lasts a long time n has a great texture”

Quality-Overall8%

“Great product”

Soft Feel6%

“my lips feel soft”

Brightness/Shine/Glow3%

“Shiny”

Size-Overall3%

“This fit that requirement so perfectly”

Gifting Purpose2%

“Was a Valentines Day gift they the grandchildren loved it”

Advertised Vs Actual Product1%

“As described”

What buyers complain about

Smell13%

“Scents are weird and extremely just”

Color13%

“Color not as expected based on photos”

Value For Money11%

“overpriced”

Adhesion/Stickiness10%

“Too sticky”

Size-Overall7%

“the bigger size”

Durability5%

“This does not last the whole day”

Moist/Dry4%

“not moisturizing”

Symptom Reduction2%

“I didnt see any difference on my lips”

Oily/Greasy2%

“The only thing to note is its got more of an oily consistency than I would expect from a balm”

Dilute/Watery1%

“Its gummy”

Top return reasons

Color30%

Size-Overall21%

Smell11%

Advertised Vs Actual Product7%

Value For Money6%

Product Condition5%