cherry lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Market size
Good$457K$457K/yr · 234K searches
Price range
Okay$4.02–$20.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,741.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cherry lip balm is a $457K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cherry lip balm market data
- Units sold / yr
- 40K–50K
- avg 5,000–6,000/product
- Revenue / yr
- $535K–$669K
- units × avg price
- Conversion rate
- 14.6%
- Avg BSR
- #387
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- ChapStick91%
- NIVEA9%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -18.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.2×
Top cherry lip balm search terms
- cherry chapstick84K/yr
- cherry lip balm43K/yr
- chapstick cherry36K/yr
- nivea cherry lip balm12K/yr
- cherry chapstick 3 pack9K/yr
- cherry lip7K/yr
- cherry chapstick bulk7K/yr
- cherry lipbalm4K/yr
- black cherry chapstick7K/yr
- nivea cherry5K/yr
Top cherry lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ChapStick Classic Skin Protectant Flavored Lip Balm Tube Cherry Flavor 0.15 Ounce (Pack of 3)
ChapStick$4.024.8★15,976 rev
ChapStick Bulk Lip Balm Classic Cherry 12-Count Lip Moisturizer for Dry Lips 0.15 Oz Ea
ChapStick$20.844.9★113 rev
NIVEA Cherry Lip Care Ruby Tinted Lip Balm Pack with Shea Butter Nourishing Oils and Vitamin C & E 3-in-1 Moisture Repair and Color 0.17 Oz Stick Pack of 4
NIVEA$11.014.6★23,012 rev
ChapStick Classic Cherry Lip Balm Tube Flavored Lip Balm for Lip Care on Chafed Chapped or Cracked Lips - 0.15 Oz (Pack of 12)
ChapStick$17.894.8★2,645 rev
ChapStick Classic Cherry Lip Balm 2-Pack Fruity & Sweet Lip Moisturizer for Dry Lips 0.15 Oz Ea
ChapStick$5.944.9★46 rev
Newest
by launch dateChapStick Bulk Lip Balm Classic Cherry 12-Count Lip Moisturizer for Dry Lips 0.15 Oz Ea
ChapStick$20.84113 rev
NIVEA Cherry Lip Care Ruby Tinted Lip Balm Pack with Shea Butter Nourishing Oils and Vitamin C & E 3-in-1 Moisture Repair and Color 0.17 Oz Stick Pack of 4
NIVEA$11.0123,012 rev
ChapStick Classic Cherry Lip Balm Tube Flavored Lip Balm for Lip Care on Chafed Chapped or Cracked Lips - 0.15 Oz (Pack of 12)
ChapStick$17.892,645 rev
ChapStick Classic Skin Protectant Flavored Lip Balm Tube Cherry Flavor 0.15 Ounce (Pack of 3)
ChapStick$4.0215,976 rev
ChapStick Classic Strawberry Lip Balm Tubes Lip Care and Lip Moisturizer - 0.15 Oz (Pack of 12)
ChapStick$20.574,658 rev
Trending
90-day click momentumChapStick Classic Cherry Lip Balm 2-Pack Fruity & Sweet Lip Moisturizer for Dry Lips 0.15 Oz Ea
ChapStick$5.944.9★
ChapStick Bulk Lip Balm Classic Cherry 12-Count Lip Moisturizer for Dry Lips 0.15 Oz Ea
ChapStick$20.844.9★
ChapStick Classic Strawberry Lip Balm Tubes Lip Care and Lip Moisturizer - 0.15 Oz (Pack of 12)
ChapStick$20.574.8★
ChapStick Classic Skin Protectant Flavored Lip Balm Tube Cherry Flavor 0.15 Ounce (Pack of 3)
ChapStick$4.024.8★
NIVEA Cherry Lip Care Ruby Tinted Lip Balm Pack with Shea Butter Nourishing Oils and Vitamin C & E 3-in-1 Moisture Repair and Color 0.17 Oz Stick Pack of 4
NIVEA$11.014.6★
What buyers say about cherry lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Great ripe”
“As described”
“Good price”
“Keeps lips moist”
“Its my favorite flavor”
“color is good”
“Classic scent”
“Long lasting Great Price”
“protects lips”
“Great chap stick”
What buyers complain about
“Wont work”
“No sun protection”
“This is like no flavor wax”
“Small”
“now it makes my lips red and they burn”
“Price too high”
“It does not last very long on the lip”
“It's Watermelon flavor was dreadful and chemical tasting”
Top return reasons
Common questions
- Is cherry lip balm profitable to sell on Amazon United States?
- The niche generates $457K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the cherry lip balm niche?
- 2 brands and 28 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cherry lip balm?
- Top complaints mined from reviews: Functionality-Overall, Protection, Flavor. The return rate is 0.1%.
- When does demand for cherry lip balm peak?
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the cherry lip balm niche?
- Listings span $4.02–$20.84; the average listing price is $13.38 (sweet spot $15–$100). The average incumbent carries 7,742 reviews — the moat a new listing must climb.