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cherry blossom soap

Launch it

A $1.4M/yr market growing +15.9% this quarter with returns at 0.2% — clears our launch bar.

Market size 85Growth 45Conversion 71Competition 74Returns 99Price range 82Avg price 93Brand share 0Review moat 25Quality gap 30

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$22.07

avg listing price — sweet spot $15–$100

Market size

Great$1.4M

$1.4M/yr · 984K searches

Price range

Great$4.27–$70.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+15.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,592.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cherry blossom soap is a $1.4M/yr Amazon United States market (984K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 61/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cherry blossom soap market data

Units sold / yr
60K–80K
avg 2,500–3,000/product
Revenue / yr
$1.3M–$1.8M
units × avg price
Conversion rate
6.6%
Avg BSR
#381
Page quality
0%
Prime
94%
Sponsored
75%
Out of stock
0.0%
Avg brand age
65 months
Avg seller age
124 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

791

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

0%

  • Bath & Body Works77%
  • Dr. Bronner's13%
  • LOVERY8%
  • Tree Hut2%
  • Native1%

Demand

Weekly Amazon search volume, last 48 weeks — +15.9% search growth over the last 90 days.
30K20KHoliday '25Spike '26Aug '25Oct '25Dec '25Feb '26Mar '26May '26

Top cherry blossom soap search terms

  • bath and body works hand soap546K/yr
  • bath and body works foaming hand soap91K/yr
  • bath and body works soap61K/yr
  • dr bronners cherry blossom17K/yr
  • hand soap bath and body works39K/yr
  • bath and body hand soap37K/yr
  • bath & body works hand soap36K/yr
  • bath and body foaming hand soap31K/yr
  • dr bronner cherry blossom8K/yr
  • bath body works hand soap18K/yr
All search terms

Top cherry blossom soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$57K8%$114K12%$171K16%$228K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cherry blossom soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell51%

“Smells clean”

Quality-Overall7%

“The bottle is good quality”

Cleansing5%

“Cleans very well”

Lather5%

“creates a smooth thick lather”

Value For Money4%

“Great deal”

Soft Feel4%

“leaves skin soft”

Ease Of Cleaning2%

“It cleans well”

Moist/Dry2%

“Very hydrating”

Ease Of Use2%

“Easy to use”

Advertised Vs Actual Product1%

“Just what I needed”

What buyers complain about

Smell22%

“Smells weird”

Leak-Proof11%

“Leaking everywhere”

Moist/Dry5%

“also extremely dry”

Value For Money4%

“a bit pricey”

Advertised Vs Actual Product3%

“Doesn't look like photo at all”

Motor Power3%

“The pumper not working”

Dispensing Mechanism2%

“I have no way to dispense it”

Size-Overall2%

“Smaller than I expected”

Dilute/Watery1%

“I have noticed, however, that this bottle is more watery than usual”

Thickness1%

“Wasnt very thick”

Top return reasons

Leak-Proof31%
Smell26%
Motor Power18%
Advertised Vs Actual Product7%
Size-Overall3%
Value For Money3%
Defective Material/Parts2%
Dispensing Mechanism2%
Color1%
Product Condition1%

Common questions

Is cherry blossom soap profitable to sell on Amazon United States?
The niche generates $1.4M/yr across 36 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Launch it (61/100).
How competitive is the cherry blossom soap niche?
5 brands and 791 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cherry blossom soap?
Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.2%.
What does it cost to enter the cherry blossom soap niche?
Listings span $4.27–$70.43; the average listing price is $22.07 (sweet spot $15–$100). The average incumbent carries 4,593 reviews — the moat a new listing must climb.