Is cherry blossom perfume profitable to sell on Amazon United States?

The niche generates $236K/yr across 37 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (45/100).

How competitive is the cherry blossom perfume niche?

6 brands and 123 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in cherry blossom perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.

When does demand for cherry blossom perfume peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 8.9× the quietest.

What does it cost to enter the cherry blossom perfume niche?

Listings span $4.71–$29.33; the average listing price is $8.77 (sweet spot $15–$100). The average incumbent carries 1,492 reviews — the moat a new listing must climb.

cherry blossom perfume

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.71–$29.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,492.14

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$236K

$236K/yr · 917K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.77

avg listing price — sweet spot $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cherry blossom perfume is a $236K/yr Amazon United States market (917K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cherry blossom perfume market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $219K–$263K; units × avg price
Conversion rate: 2.9%
Avg BSR: #255
Page quality: 0%
Prime: 97%
Sponsored: 38%
Out of stock: 1.1%
Avg brand age: 55 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

123

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

Bodycology90%
Bath & Body Works6%
Body Fantasies2%
EJW1%
Generic1%
AVON1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.9×

Open Trend

Top cherry blossom perfume search terms

bodycology437K/yr +5.1%1.6% conv.
bodycology body spray163K/yr +9.7%3.3% conv.
cherry blossom perfume64K/yr -18.5%2.3% conv.
body cology40K/yr -5.9%1.3% conv.
body cology body sprays22K/yr +22.3%3.1% conv.
japanese cherry blossom perfume33K/yr +2.0%3.3% conv.
japanese cherry blossom body spray31K/yr -5.8%7.9% conv.
bodycology perfume19K/yr +21.4%1.9% conv.
cherry blossom body spray17K/yr +16.0%8.6% conv.
bodycology body mist16K/yr -5.0%2.5% conv.

All search terms

Top cherry blossom perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bodycology Long-Lasting Fragrance Body Mist Cherry Blossom 8 fl oz

Bodycology$5.024.5★3,036 rev

Bodycology Long-Lasting Fragrance Body Mist Whipped Vanilla 8 fl oz

Bodycology$5.044.4★3,093 rev

Bodycology Shea Butter Body Cream Strawberry Cheesecake 8 oz

Bodycology$5.084.5★3,596 rev

Bodycology Shea Butter Body Cream Whipped Vanilla 8 oz

Bodycology$5.064.5★3,596 rev

Bodycology Long-Lasting Fragrance Body Mist Caramel Indulgence 8 fl oz

Bodycology$5.024.4★112 rev

Newest

by launch date

Bodycology Long-Lasting Fragrance Body Mist Cabana Days 8 fl oz

Bodycology$5.0036 rev

3mo ago

Bodycology Long-Lasting Fragrance Body Mist Caramel Indulgence 8 fl oz

Bodycology$5.02112 rev

5mo ago

Bodycology Fragrance Shimmer Mist Hawaiian Beach 6 fl oz

Bodycology$4.9548 rev

5mo ago

Bodycology Long-Lasting Fragrance Body Mist Strawberry Cheesecake 8 fl oz (Pack of 2)

Bodycology$10.18284 rev

1y ago

Bodycology Long-Lasting Fragrance Body Mist Sweet Love 8 fl oz (Pack of 2)

Bodycology$10.0698 rev

1y ago

What buyers say about cherry blossom perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Fresh scent”

Value For Money6%

“Great deal”

Quality-Overall3%

“Excellent Quality”

Durability2%

“It last a good time”

Size-Overall2%

“Good bottle size”

Soft Feel2%

“it's very soft”

Gifting Purpose2%

“Great gift”

Moist/Dry1%

“Its hydrating”

Brightness/Shine/Glow1%

“Bright”

Advertised Vs Actual Product1%

“Exactly what I wanted”

What buyers complain about

Smell53%

“Chemical smell”

Durability11%

“last a very short time”

Value For Money2%

“way, way cheaper”

Alcohol Content2%

“Alcohol content too strong”

Allergies2%

“Something c. Was allergic”

Strength1%

“not very strong”

Advertised Vs Actual Product1%

“Not as described”

Functionality-Overall1%

“Doesn't work”

Moist/Dry1%

“unfortunately not a great moisturizer”

Quality-Overall1%

“Cheap”

Top return reasons

Smell62%

Advertised Vs Actual Product10%

Size-Overall8%

Value For Money3%

Leak-Proof3%

Product Condition3%

Texture/Consistency-Overall2%

Moist/Dry2%

Suitability Dry Skin2%

Dilute/Watery1%

Common questions

Is cherry blossom perfume profitable to sell on Amazon United States?: The niche generates $236K/yr across 37 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (45/100).
How competitive is the cherry blossom perfume niche?: 6 brands and 123 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in cherry blossom perfume?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
When does demand for cherry blossom perfume peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 8.9× the quietest.
What does it cost to enter the cherry blossom perfume niche?: Listings span $4.71–$29.33; the average listing price is $8.77 (sweet spot $15–$100). The average incumbent carries 1,492 reviews — the moat a new listing must climb.