cheer bows
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Review moat
Good706.81avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good$12.39avg listing price — sweet spot $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Price range
Okay$4.06–$23.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$134K$134K/yr · 518K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, cheer bows is a $134K/yr Amazon United States market (518K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
cheer bows market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $124K–$155K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #806
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 3.0%
- Avg brand age
- 30 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
28
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
33%
Top 20: 69%
Open market
29%
- DEEKA32%
- OAOLEER14%
- Yxiang7%
- YHXX YLEN6%
- CN5%
- WRNZL5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.5×
Top cheer bows search terms
- cheer bows246K/yr
- cheer bow93K/yr
- cheer bows bulk48K/yr
- cheer bows for girls15K/yr
- cheerleading bows17K/yr
- bulk cheer bows10K/yr
- cheer hair bows10K/yr
- rhinestone cheer bows7K/yr
- glitter cheer bows8K/yr
- rhinestone cheer bow6K/yr
Top cheer bows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DEEKA 1 PCS 8 Large Glitter Cheer Bows with Iridescent Rhinestones Colorful Stiff Hair Elastic Band Ponytail Holder for Cheerleader Girls Sports (Black)
DEEKA$8.954.7★103 rev
Yxiang 20Pcs Large Cheer Bows for Girls Ponytail Holder Grosgrain Ribbon Bows Elastic Hair Tie Bands for Cheerleading Teen Girls College Sports
Yxiang$10.144.7★101 rev
DEEKA Paracord Handmade Cheer Bows Holder for Cheerleading Teen Girls High School College Sports - Black
DEEKA$8.474.8★1,471 rev
20 PCS 8 Inch Cheer Hair Bows Large Cheerleading Big Hair Bows with Ponytail Holder Hand-made Grosgrain Ribbon Hair Accessories for Teen Girls (White)
YHXX YLEN$11.074.7★514 rev
WRNZL Cheer Bows for Cheerleaders Cheerleading Bows 2 Pcs 8 Inch Large White Hair Bow Scrunchies Ribbon Ties School Sports Softball Cheerleader Bows Hair Accessories Gifts for Girls Women
WRNZL$5.704.6★479 rev
Newest
by launch date
VOBOBE 7 Large Glitter Cheer Hair Bows with Rhinestones Pink Ponytail Holder Elastic Band Handmade for Cheerleading Teen Women Girls College Sports 1pcs (Pink)
VOBOBE$7.9535 rev
Suncalla Blue and White 20 Pcs Cheer Hair Bows Ponytail Holders Cheerleading Ribbon Pom Pom Elastic Hair Ties Cheer Camps Gifts Bulk for Cheerleaders Women Teams Competition Sports Party Favors
Suncalla$22.5911 rev
DEEKA Crochet Cheer Duck with Bow Graduation Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Royal Blue Bow)
DEEKA$9.2840 rev
DEEKA 1 PCS 8 Large Glitter Cheer Bows with Iridescent Rhinestones Colorful Stiff Hair Elastic Band Ponytail Holder for Cheerleader Girls Sports (Black)
DEEKA$8.95103 rev
2Pcs Cheer Bows - Ponytail Holder Elastic Band Bows - Hair Accessories for Girls - Softball & Cheerleading (8inch White & Black)
Twpribarn$4.23111 rev
Trending
90-day click momentumDEEKA Crochet Cheer Duck with Bow Graduation Gifts Bag Accessories Essentials Keychain for Backpack Support Good Luck Duck Cheerleading Cheerleader Team Gifts (Royal Blue Bow)
DEEKA$9.284.8★
VOBOBE 7 Large Glitter Cheer Hair Bows with Rhinestones Pink Ponytail Holder Elastic Band Handmade for Cheerleading Teen Women Girls College Sports 1pcs (Pink)
VOBOBE$7.954.4★
DEEKA Paracord Handmade Cheer Bows Holder for Cheerleading Teen Girls High School College Sports - Black
DEEKA$8.474.8★
Oaoleer 12PCS Glitter Cheer Hair Bows for Cheerleading 7inch Large Jumbo Cheer Bow with Ponytail Holder for Teen Girls Softball Cheerleader (Multicolor)
OAOLEER$19.134.7★
Yxiang 20Pcs Large Cheer Bows for Girls Ponytail Holder Grosgrain Ribbon Bows Elastic Hair Tie Bands for Cheerleading Teen Girls College Sports
Yxiang$10.144.7★
What buyers say about cheer bows
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality and Actually Stay in Place”
“The shade is beautiful”
“Great value”
“Fits perfect”
“The sparkle is beautiful”
“true to picture”
“easy to put on”
“durable”
“So flattering”
“It is gentle to the touch”
What buyers complain about
“Break easily”
“the bows are not 4.5 inches”
“Poor quality”
“Break easily”
“But they do stick to your hair”
“The bows are wrinkled and not well”
“The bows themselves are a little stiff”
“It FEELS like vinyl”
“Unfortunately, the elastic broke while wearing it for the first time”
“The band part broke on a lot of them unfortunately”
Top return reasons
Common questions
- Is cheer bows profitable to sell on Amazon United States?
- The niche generates $134K/yr across 63 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the cheer bows niche?
- 26 brands and 28 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in cheer bows?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.2%.
- When does demand for cheer bows peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.5× the quietest.
- What does it cost to enter the cheer bows niche?
- Listings span $4.06–$23.48; the average listing price is $12.39 (sweet spot $15–$100). The average incumbent carries 707 reviews — the moat a new listing must climb.