cheek stain
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$561K$561K/yr · 2.0M searches
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Price range
Good$4.66–$27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.96avg listing price — sweet spot $15–$100
Review moat
Bad7,379.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cheek stain is a $561K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Nov. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
cheek stain market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- $598K–$797K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.1%
- Avg brand age
- 50 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- e.l.f.74%
- Benefit21%
- ETUDE3%
- Essence Cosmetics2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.4% search growth over the last 90 days.Peak months: Jun, Jul, Nov · busiest ÷ quietest = 5.2×
Top cheek stain search terms
- elf lip stain310K/yr
- benetint364K/yr
- elf lip tint274K/yr
- benefit264K/yr
- elf tint153K/yr
- elf stain35K/yr
- elf blush tint51K/yr
- lip and cheek tint51K/yr
- elf sheer for it blush tint52K/yr
- water tint36K/yr
Top cheek stain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola
e.l.f.$5.464.4★8,608 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.$5.424.4★8,608 rev
Benefit Bene Tint Rose-tinted Lip & Cheek Stain 0.2 Fl Oz
Benefit$26.644.4★4,594 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up
e.l.f.$5.434.4★8,608 rev
Benefit Benetint Cheek & Lip Stain Mini
Benefit$26.934.4★4,594 rev
Newest
by launch date
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Maple Latte
e.l.f.$5.508,608 rev
e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Mauvelous
e.l.f.$4.91221 rev
e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Beugebait
e.l.f.$4.90221 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola
e.l.f.$5.468,608 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.$5.428,608 rev
Trending
90-day click momentume.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Mauvelous
e.l.f.$4.913.6★
e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Beugebait
e.l.f.$4.903.6★
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Maple Latte
e.l.f.$5.504.4★
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola
e.l.f.$5.464.4★
Benefit Bene Tint Rose-tinted Lip & Cheek Stain 0.2 Fl Oz
Benefit$26.644.4★
What buyers say about cheek stain
What buyers praise and complain about, mined from review topics.What buyers love
“Love the shade”
“Excellent Product”
“Decent price”
“it stays on for a good amount of time”
“Application is easy”
“easy to work with”
“Dries fast”
“It blends nicely”
“It has good staying power on my face and my lips”
“The formula feels super lightweight”
What buyers complain about
“Goes bad after a few months”
“Too dry”
“wrong color”
“It does immediately stain wherever its put”
“Bad chemical smell”
“Extremely watery”
“Waste of money”
“Did not work”
“I experienced 0 stickiness”
“and wasnt as good quality in my opinion”
Top return reasons
Common questions
- Is cheek stain profitable to sell on Amazon United States?
- The niche generates $561K/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +39.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the cheek stain niche?
- 4 brands and 66 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cheek stain?
- Top complaints mined from reviews: Durability, Moist/Dry, Color. The return rate is 0.7%.
- When does demand for cheek stain peak?
- Demand peaks in Jun–Jul–Nov; the busiest month runs 5.2× the quietest.
- What does it cost to enter the cheek stain niche?
- Listings span $4.66–$27.79; the average listing price is $9.96 (sweet spot $15–$100). The average incumbent carries 7,380 reviews — the moat a new listing must climb.