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Checkered Makeup Bag

Fail

Shoppers spend an estimated $52K a year here, so Checkered Makeup Bag is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$52K/yr215K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
35%top-5 click share · 26 brands · 31 sellers

Flapen Score

Checkered Makeup Bag against its category

The dotted line is the Beauty & Personal Care average. Past it, Checkered Makeup Bag is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Checkered Makeup Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Checkered Makeup Bag 215K times last year and spent an estimated $52K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
1.4%
Market size, estimated
$52Ka year
Peak month
December2.2× the quietest month
Top search term
checkered makeup bag107K searches a year

02 · Price

A sale here is worth $17.81.

Listings sell for $17.81 on average, from $5.11 to $38.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.81 that is $0 to $2K a year per listing.

Average price
$17.81inside the $15 to $100 sweet spot
Price range
$5.11–$38.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #384 within Bags & Cases. It carries 3,288 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#384in Bags & Cases
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,288per listing
Listings tracked
53

04 · Newcomers

8 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
26 months

Products

Top Checkered Makeup Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

31

Top-5 brand share

68%

Top 20: 95%

Top-5 click share

35%

Top 20: 66%

Open market

29%

  • Brand 144%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Checkered Makeup Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Checkered Makeup Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • checkered makeup bag107K/yr
  • narwey toiletry bag17K/yr
  • narwey13K/yr
  • makeup bag checkered14K/yr
  • narwey makeup bag16K/yr
  • checkered cosmetic bag13K/yr
  • checkered travel bag8K/yr
  • checkered laptop bag11K/yr
  • checkered make up bag8K/yr
  • narway makeup bag7K/yr

Reviews and returns

What reviews say buyers love and hate about Checkered Makeup Bag

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Small cosmetics bag”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Checkered Makeup Bag questions

Answered from the same tracked data.