Is checkered makeup bag profitable to sell on Amazon United States?

The niche generates $52K/yr across 53 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (40/100).

How competitive is the checkered makeup bag niche?

26 brands and 31 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in checkered makeup bag?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.4%.

When does demand for checkered makeup bag peak?

Demand peaks in Aug–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the checkered makeup bag niche?

Listings span $5.11–$38.06; the average listing price is $17.81 (sweet spot $15–$100). The average incumbent carries 3,288 reviews — the moat a new listing must climb.

checkered makeup bag

Skip it

A small market ($52K/yr) — this niche doesn't clear our bar today.

Avg price

Great$17.81

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Good$5.11–$38.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Review moat

Okay3,288.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$52K

$52K/yr · 215K searches

According to Flapen's Amazon United States niche tracking, checkered makeup bag is a $52K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 40/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

checkered makeup bag market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $53K–$71K; units × avg price
Conversion rate: 1.4%
Avg BSR: #384
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 2.1%
Avg brand age: 26 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

68%

Top 20: 95%

Top-5 click share

35%

Top 20: 66%

Open market

29%

Narwey44%
PAZIMIIK9%
ALEXTINA7%
SOIDRAM5%
TOPDesign4%
FEEZUSH3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top checkered makeup bag search terms

checkered makeup bag107K/yr -4.8%0.9% conv.
narwey toiletry bag17K/yr +19.9%0.6% conv.
narwey13K/yr +21.7%0.1% conv.
makeup bag checkered14K/yr -0.0%0.9% conv.
narwey makeup bag16K/yr -26.8%0.4% conv.
checkered cosmetic bag13K/yr -15.4%0.5% conv.
checkered travel bag8K/yr +20.6%0.4% conv.
checkered laptop bag11K/yr -34.7%1.0% conv.
checkered make up bag8K/yr -15.8%0.7% conv.
narway makeup bag7K/yr -22.8%0.4% conv.

All search terms

Top checkered makeup bag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Narwey Checkered Makeup Bag Travel Cosmetic Bag Organizer Toiletry Bag Make Up Bags with Compartments for Women Girls (Large Light Checkerboard)

Narwey$9.164.7★13,313 rev

ALEXTINA Travel Makeup Bag Large Capacity Cosmetic Bag for Women Open Flat Make up Bag Waterproof PU Leather Checkered Makeup Organizer Bag with Collapsible Handle Toiletry Bag for Cosmetics White

ALEXTINA$20.594.6★1,931 rev

Narwey Hanging Toiletry Bag for Women Travel Checkered Makeup Bag Organizer Toiletries Bag for Travel Size Essentials Accessories Brushes Cosmetics (Green Checkerboard (Medium))

Narwey$18.594.7★3,982 rev

SOIDRAM 2 Pieces Makeup Bag Large Checkered Cosmetic Bag Capacity Canvas Mix Travel Toiletry Bag Organizer Cute Makeup Brushes Aesthetic Accessories Storage Bag for Women Checkered Mix Rose Red

SOIDRAM$9.164.7★2,885 rev

Narwey Checkered Makeup Bag Travel Cosmetic Bag Organizer Toiletry Bag Make Up Bags with Compartments for Women Girls (Large Black Checkerboard)

Narwey$9.494.7★13,313 rev

Newest

by launch date

Narwey Nylon Puffer Tote Bag for Women Lightweight Puffy Work Nurse Bag Quilted Shoulder Bag Handbag for Travel College Teacher Gym Gifts for Women Girls (Sage Green)

Narwey$29.8457 rev

2mo ago

BAGCRAZY Large Makeup Bag Travel Cosmetic Bag Set 2 Pack Waterproof PU Leather Toiletry Bag for Women Portable Makeup Organizer for Travel and Daily Use

BAGCRAZY$22.0228 rev

5mo ago

honitty Tote Bag for Women Corduroy Tote Bag Large Capacity Tote Bags Laptop Work Bags with Shoulder Strap and Cup Pocket

honitty$29.7845 rev

5mo ago

Narwey Hanging Toiletry Bag for Women Checkered Travel Makeup Bag Cosmetic Make Up Organizer Toiletries Bag for Travel Essentials Accessories (Mint Green Checkerboard Medium)

Narwey$19.6752 rev

7mo ago

TESAFNG Quilted Makeup Bag - Cute Checkered Cotton Makeup Bag Large Coquette Aesthetic Make up Cosmetic Bag Travel Toiletry Organizer Bags for Women Girls (Black and White)

TESAFNG$9.78272 rev

8mo ago

What buyers say about checkered makeup bag

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“this bag fits it ALL”

Quality-Overall14%

“The value is fair for the quality”

Storage Capacity9%

“huge capacity”

Pockets/Compartments8%

“lots of pockets”

Value For Money6%

“Good value”

Advertised Vs Actual Product5%

“Exactly as pictured”

Color4%

“Color is accurate”

Durability4%

“Durable and cute”

Material Quality4%

“Great material”

Portability3%

“also be able to carry it all the time with no problems”

What buyers complain about

Size-Overall22%

“Small cosmetics bag”

Quality-Overall8%

“Not well made”

Color7%

“The color is a bit darker”

Zipper Quality5%

“Zipper difficult”

Strap/String Quality5%

“one of the straps just ripped”

Material Quality3%

“Weak interior material”

Smell3%

“Horrible smell”

Durability3%

“Fell apart after a few weeks”

Strength3%

“Very thin and flimsy”

Advertised Vs Actual Product2%

“Wasnt what was shown”

Top return reasons

Size-Overall53%

Material Quality10%

Color9%

Quality-Overall6%

Advertised Vs Actual Product4%

Zipper Quality2%

Strength2%

Shape/Style2%

Value For Money2%

Wrong Dimensions1%

Common questions

Is checkered makeup bag profitable to sell on Amazon United States?: The niche generates $52K/yr across 53 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (40/100).
How competitive is the checkered makeup bag niche?: 26 brands and 31 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in checkered makeup bag?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.4%.
When does demand for checkered makeup bag peak?: Demand peaks in Aug–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the checkered makeup bag niche?: Listings span $5.11–$38.06; the average listing price is $17.81 (sweet spot $15–$100). The average incumbent carries 3,288 reviews — the moat a new listing must climb.