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Chebe Butter for Hair Growth

Fail

Demand is soft, at -25.0% this quarter, so Chebe Butter for Hair Growth is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$94K/yr136K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
61%top-5 click share · 12 brands · 23 sellers

Flapen Score

Chebe Butter for Hair Growth against its category

The dotted line is the Beauty & Personal Care average. Past it, Chebe Butter for Hair Growth is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chebe Butter for Hair Growth market on Amazon at a glance

Shoppers on Amazon United States searched for Chebe Butter for Hair Growth 136K times last year and spent an estimated $94K. The top 5 brands take 87% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
3.7%
Market size, estimated
$94Ka year
Peak month
July2.8× the quietest month
Top search term
chebe butter for hair growth29K searches a year

02 · Price

A sale here is worth $18.68.

Listings sell for $18.68 on average, from $8.11 to $53.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.68 that is $2K to $5K a year per listing.

Average price
$18.68inside the $15 to $100 sweet spot
Price range
$8.11–$53.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,920 within Hair Loss Products. It carries 834 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#4,920in Hair Loss Products
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
834per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Chebe Butter for Hair Growth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

23

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

10%

  • Brand 151%
  • Brand 214%
  • Brand 312%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Chebe Butter for Hair Growth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.8×

Search terms

Top Chebe Butter for Hair Growth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chebe butter for hair growth29K/yr
  • chebe hair grease36K/yr
  • chebe butter16K/yr
  • chebe hair butter36K/yr
  • chebeauty7K/yr
  • chebeauty hair products7K/yr
  • chebe grease4K/yr
  • omez chebe hair butter for hair growth3K/yr

Reviews and returns

What reviews say buyers love and hate about Chebe Butter for Hair Growth

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
1.0%of orders come back
“The fragrance is too strong”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chebe Butter for Hair Growth questions

Answered from the same tracked data.