Cheap Shampoo

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months

442K

Growth, 90 days vs prior 90

-19.0%

Conversion, latest week

6.3%

Market size, estimated

$277Ka year

Peak month

February6.7× the quietest month

Top search term

vo5 shampoo174K searches a year

Listings sell for $10.00 on average, from $1.10 to $23.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $10.00 that is $8K to $10K a year per listing.

Average price

$10.00under the $15 to $100 sweet spot

Price range

$1.10–$23.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$10K

Returns

0.2%of orders · Amazon United States median 2.1%

27% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,458 within Shampoo & Conditioner Sets. It carries 1,554 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

97%

Out of stock, average day

1.4%

Average rank

#1,458in Shampoo & Conditioner Sets

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,554per listing

Listings tracked

33

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

68 months