cheap shampoo
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$277K$277K/yr · 442K searches
Review moat
Okay1,554.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$1.10–$23.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.00avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cheap shampoo is a $277K/yr Amazon United States market (442K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
cheap shampoo market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $300K–$400K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #1,458
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 27%
- Out of stock
- 1.4%
- Avg brand age
- 68 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
299
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
7%
- VO554%
- ALBERTO15%
- Suave9%
- Alberto VO56%
- Garnier6%
- Native3%
- Open — no brand owns it (4 brands, 7%)
Demand
Weekly Amazon search volume, last 49 weeks — -19.0% search growth over the last 90 days.Top cheap shampoo search terms
- vo5 shampoo174K/yr
- v05 shampoo59K/yr
- vo5 shampoo and conditioner41K/yr
- strawberry shampoo44K/yr
- strawberry shampoo and conditioner32K/yr
- alberto vo5 shampoo20K/yr
- shampoo vo520K/yr
- v05 shampoo and conditioner13K/yr
- suave strawberry shampoo10K/yr
- vo5 shampoo and conditioner set13K/yr
Top cheap shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alberto V05 Moisture Milks Strawberries & Cream Moisturizing Shampoo & Conditioner Set (12.5 fl.oz) by High Ridge Brands Co
ALBERTO$8.804.5★611 rev
Alberto VO5 Extra Body Volumizing Shampoo 12.5oz (Pack of 3) by Unknown
VO5$13.054.6★3,448 rev
Alberto Vo5 Extra Body Shampoo 15 Oz. (Pack of 6)
VO5$18.084.6★3,448 rev
Alberto VO5 Moisture Milks Moisturizing Shampoo - Hydrating Shampoo with Soy Milk - 5 Oils and Vitamins - Strawberries and Cream Scent - 15 oz
VO5$6.104.7★139 rev
Alberto V05 Extra Body Volumizing Shampoo 12.5 Ounces (Pack of 2)
VO5$9.524.6★3,448 rev
Newest
by launch date
VO5 Royal Honey Repairing Shampoo by Alberto for Unisex - 15 oz Shampoo
VO5$3.032 rev
Native | Limited Edition | Strawberry Frosted Shampoo| 16.5 oz
Native$7.35677 rev
Strawberry & Milk Shampoo & Conditioner Set 8.38 Fl Oz (248ml) Each
Generic$14.5520 rev
Alberto VO5 - Island Coconut Moisturizing Shampoo - Hydrating Shampoo - With Coconut Milk Vitamin E and Biotin - Long Lasting Fragrance - 15 oz
VO5$6.48160 rev
Alberto VO5 Daily Revitalizing Shampoo 15 oz (Pack of 6)
VO5$18.3233 rev
Trending
90-day click momentumVO5 Royal Honey Repairing Shampoo by Alberto for Unisex - 15 oz Shampoo
VO5$3.033.5★
Native | Limited Edition | Strawberry Frosted Shampoo| 16.5 oz
Native$7.354.6★
Alberto V05 Extra Body Volumizing Shampoo 12.5 Ounces (Pack of 2)
VO5$9.524.6★
VO5 Herbal Escapes Clarifying Shampoo - 12.5 Fl Oz - Kiwi Lime Squeeze - Help Nourish Moisturize and Hydrate Hair Leaving It Looking and Feeling Thicker Fuller and Simply Beautiful
VO5$7.194.5★
Alberto VO5 Extra Body Volumizing Shampoo 12.5oz (Pack of 3) by Unknown
VO5$13.054.6★
What buyers say about cheap shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent”
“Great value”
“it cleans well”
“Quality shampoo”
“is so soft”
“Moisture good”
“I found that it was easy to lather”
“As advertised”
“I think it's an effective conditioner”
“It helps make my hair soft”
What buyers complain about
“the smell is way too strong”
“Way overpriced”
“Very tiny travel size”
“May be allergic”
“Its not moisturizing”
“My hair tends to be oily”
“Horrible for hair”
“does leave my hair feeling heavy sometimes”
“Does not lather much”
“I'm rating it a 3 because the bottle leaked”
Top return reasons
Common questions
- Is cheap shampoo profitable to sell on Amazon United States?
- The niche generates $277K/yr across 33 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the cheap shampoo niche?
- 10 brands and 299 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in cheap shampoo?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.2%.
- What does it cost to enter the cheap shampoo niche?
- Listings span $1.10–$23.44; the average listing price is $10.00 (sweet spot $15–$100). The average incumbent carries 1,554 reviews — the moat a new listing must climb.