Cheap Mascara

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

6.8%

Market size, estimated

$128Ka year

Peak month

November3.6× the quietest month

Top search term

wet n wild mascara32K searches a year

Listings sell for $11.80 on average, from $3.05 to $34.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.80 that is $3K to $6K a year per listing.

Average price

$11.80under the $15 to $100 sweet spot

Price range

$3.05–$34.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.3%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #311 within Eyes. It carries 28,418 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

21.0%

Average rank

#311in Eyes

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

28,418per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months