Is chasing fireflies bath and body works profitable to sell on Amazon United States?

The niche generates $72K/yr across 3 tracked products. 90-day search growth is +78.5%. Flapen's verdict: Skip it (45/100).

How competitive is the chasing fireflies bath and body works niche?

2 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in chasing fireflies bath and body works?

Top complaints mined from reviews: Battery Life, Value For Money, Smell. The return rate is 1.1%.

When does demand for chasing fireflies bath and body works peak?

Demand peaks in Mar; the busiest month runs 2.3× the quietest.

What does it cost to enter the chasing fireflies bath and body works niche?

Listings span $15.95–$30.90; the average listing price is $25.37 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.

chasing fireflies bath and body works

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.37

avg listing price — sweet spot $15–$100

Price range

Incredible$15.95–$30.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great318.33

avg incumbent reviews — the moat a new listing must climb

Growth

Great+78.5%

90-day search growth — must beat 0% to launch

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$72K

$72K/yr · 77K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, chasing fireflies bath and body works is a $72K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

chasing fireflies bath and body works market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $76K–$101K; units × avg price
Conversion rate: 3.7%
Avg BSR: #1,193
Page quality: 0%
Prime: 33%
Sponsored: 33%
Out of stock: 21.0%
Avg brand age: 50 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Toysmith81%
Bath & Body Works19%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +78.5% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 2.3×

Open Trend

Top chasing fireflies bath and body works search terms

chasing fireflies37K/yr +156.7%2.2% conv.
chasing fireflies bath and body works26K/yr -19.8%1.0% conv.
chasing fireflies game6K/yr +177.4%3.8% conv.
chasing fireflies perfume2K/yr +15.6%1.3% conv.
bath and body works chasing fireflies3K/yr -17.6%1.6% conv.
chasing fireflies bath and body660/yr +29.1%2.3% conv.
chasing firefly bath and body691/yr -54.0%0.0% conv.

All search terms

Top chasing fireflies bath and body works products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toysmith Chasing Fireflies Kids Game - The Game of Shine & Seek - Interactive Games for Kids - Indoor & Outdoor Game - for Ages 3+ Blue Green

Toysmith$30.904.8★921 rev

Bath and Body Works Fine Body Fragrance Mist 8 Fluid Ounce (Chasing Fireflies)

Bath & Body Works$29.284.9★18 rev

Bath & Body Works Chasingh Fireflies Body Wash with Pro VIatmine B5 + Aloe 10 fl oz / 295 ml

Bath & Body Works$15.954.3★16 rev

Newest

by launch date

Bath & Body Works Chasingh Fireflies Body Wash with Pro VIatmine B5 + Aloe 10 fl oz / 295 ml

Bath & Body Works$15.9516 rev

1y ago

Bath and Body Works Fine Body Fragrance Mist 8 Fluid Ounce (Chasing Fireflies)

Bath & Body Works$29.2818 rev

3y ago

Toysmith Chasing Fireflies Kids Game - The Game of Shine & Seek - Interactive Games for Kids - Indoor & Outdoor Game - for Ages 3+ Blue Green

Toysmith$30.90921 rev

7y ago

What buyers say about chasing fireflies bath and body works

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience63%

“Fun for All”

Smell8%

“Sweet smell”

Suitable For Indoor7%

“These are great for indoor or outdoor play”

Gifting Purpose6%

“Gift”

Brightness/Shine/Glow4%

“Bright blinking light”

Value For Money2%

“The price was right”

Ease Of Use2%

“Adorable and easy to take anywhere”

Quality-Overall2%

“Great Quality too”

Durability2%

“when I opened all fireflies work and extremely durable and it just so cute”

Advertised Vs Actual Product1%

“So cute works as described”

What buyers complain about

Battery Life25%

“Dont know how long the batteries will last”

Value For Money25%

“Cheap”

Smell14%

“Scent doesn't last”

Functionality-Overall14%

“One of them did not work”

Quality-Overall7%

“Cheap”

Top return reasons

Value For Money41%

Functionality-Overall13%

Defective Material/Parts9%

Battery Inclusion7%

Brightness/Shine/Glow6%

Advertised Vs Actual Product6%

Size-Overall5%

Fun/Entertainment Experience4%

Gifting Purpose2%