charlotte tilbury mascara
Worth a lookShows a $5.1M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$5.1M$5.1M/yr · 3.2M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Price range
Good$10.76–$24.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Review moat
Bad15,965avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, charlotte tilbury mascara is a $5.1M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
charlotte tilbury mascara market data
- Units sold / yr
- 300K–400K
- avg 15,000–20,000/product
- Revenue / yr
- $4.6M–$6.2M
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- L'Oreal Paris64%
- Too Faced27%
- CLINIQUE7%
- Clinique2%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -8.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.2×
Top charlotte tilbury mascara search terms
- telescopic mascara904K/yr
- too faced529K/yr
- better than sex mascara444K/yr
- clinique mascara334K/yr
- loreal telescopic mascara321K/yr
- too faced mascara96K/yr
- rare beauty mascara94K/yr
- better than sex mascara black69K/yr
- telescopic59K/yr
- two faced56K/yr
Top charlotte tilbury mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Washable Blackest Black 0.27 Fl Oz. 1 Count
L'Oreal Paris$11.374.6★27,087 rev
Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula Dramatic Volume and Length | Cruelty-Free Eye Makeup + Hourglass Brush for False Lash Effect Black 0.27 Fl Oz
Too Faced$24.544.4★20,484 rev
LOreal Paris Makeup Telescopic Original Lengthening Mascara Carbon Black 0.27 Fl Oz (Pack of 1)
L'Oreal Paris$11.224.5★22,575 rev
Clinique High Impact Mascara Volume and Length | Safe For Sensitive Eyes | Ophthalmologist Tested Black 0.28 Fl Oz
CLINIQUE$24.274.4★11,182 rev
LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Washable Black 0.27 Fl Oz. 1 Count
L'Oreal Paris$10.764.5★28,327 rev
Newest
by launch date
LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Waterproof Black 0.27 Fl Oz. 1 Count
L'Oreal Paris$11.209,527 rev
Too Faced Better Than Sex Waterproof Mascara | Volumizing and Lengthening Waterproof Mascara + Hourglass Brush | Formula for Dramatic Lashes | Cruelty-Free Eye Makeup Black 0.27 Fl Oz
Too Faced$23.813,906 rev
Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula Dramatic Volume and Length | Cruelty-Free Eye Makeup + Hourglass Brush for False Lash Effect Black 0.27 Fl Oz
Too Faced$24.5420,484 rev
Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula Dramatic Volume and Length|Cruelty-Free Eye Makeup + Hourglass Brush for False Lash Effect Black Travel Size 0.17 Fl Oz
Too Faced$13.7420,484 rev
Clinique High Impact Mascara Volume and Length | Safe For Sensitive Eyes | Ophthalmologist Tested Mini Travel Size Black 0.14 Fl Oz
Clinique$12.0711,182 rev
Trending
90-day click momentumLOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Waterproof Black 0.27 Fl Oz. 1 Count
L'Oreal Paris$11.204.4★
Clinique High Impact Mascara Volume and Length | Safe For Sensitive Eyes | Ophthalmologist Tested Black 0.28 Fl Oz
CLINIQUE$24.274.4★
Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula Dramatic Volume and Length|Cruelty-Free Eye Makeup + Hourglass Brush for False Lash Effect Black Travel Size 0.17 Fl Oz
Too Faced$13.744.4★
LOreal Paris Makeup Telescopic Original Lengthening Mascara Carbon Black 0.27 Fl Oz (Pack of 1)
L'Oreal Paris$11.224.5★
LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Washable Blackest Black 0.27 Fl Oz. 1 Count
L'Oreal Paris$11.374.6★
What buyers say about charlotte tilbury mascara
What buyers praise and complain about, mined from review topics.What buyers love
“I like a softer eyelash look”
“this product remains very good and affordable”
“Worth Buying”
“Color is nice”
“I also love the waterproof version”
“no smudge”
“smooth application”
“Great Size”
“Reliable and dependable”
“Easy off”
What buyers complain about
“my eyelashes looked clumpy”
“Dried out”
“Too expensive”
“Poor quality”
“is difficult to use”
“Smears and smudges”
“I didnt see any changes”
“it did not go on smoothly it was a bit chunky”
“Allergic reaction”
“water is not”
Top return reasons
Common questions
- Is charlotte tilbury mascara profitable to sell on Amazon United States?
- The niche generates $5.1M/yr across 10 tracked products. 90-day search growth is -8.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the charlotte tilbury mascara niche?
- 4 brands and 88 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in charlotte tilbury mascara?
- Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Value For Money. The return rate is 0.6%.
- When does demand for charlotte tilbury mascara peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.2× the quietest.
- What does it cost to enter the charlotte tilbury mascara niche?
- Listings span $10.76–$24.54; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 15,965 reviews — the moat a new listing must climb.