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charlotte tilbury beautiful skin foundation

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 24Conversion 27Competition 22Returns 49Price range 92Avg price 95Brand share 0Review moat 48Quality gap 72

Avg price

Incredible$39.94

avg listing price — sweet spot $15–$100

Price range

Great$13.47–$52.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$302K

$302K/yr · 346K searches

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Review moat

Okay1,712.7

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, charlotte tilbury beautiful skin foundation is a $302K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

charlotte tilbury beautiful skin foundation market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$200K–$240K
units × avg price
Conversion rate
2.2%
Avg BSR
#109
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
3.9%
Avg brand age
70 months
Avg seller age
131 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Charlotte Tilbury91%
  • MCoBeauty7%
  • e.l.f.3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
100K60KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.6×

Top charlotte tilbury beautiful skin foundation search terms

  • charlotte tilbury foundation184K/yr
  • charlotte tilbury flawless filter66K/yr
  • charlotte tilbury hollywood flawless filter19K/yr
  • flawless filter26K/yr
  • hollywood flawless filter23K/yr
  • charlotte tilbury beautiful skin foundation10K/yr
  • foundation charlotte tilbury5K/yr
  • charlottes beautiful skin foundation3K/yr
  • hollywood flawless filter foundation4K/yr
  • flawless filter foundation5K/yr
All search terms

Top charlotte tilbury beautiful skin foundation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$15K10%$30K15%$45K20%$60K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about charlotte tilbury beautiful skin foundation

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow16%

“Gives a nice glow to the skin”

Coverage13%

“Smooth coverage”

Suitability Combination Skin11%

“it matches my skin tone perfectly”

Quality-Overall10%

“Great Product and Perfect Shade Match”

Color8%

“Beautiful color and feels great”

Value For Money7%

“It is also very affordable”

Soft Feel4%

“It smooths everything slightly”

Moist/Dry2%

“Moisturizing and provides the perfect smooth base prior to applying concealer and any other makeup”

Durability2%

“The bottle lasts forever too”

Suitability Oily Skin2%

“gives you a dewy glow”

What buyers complain about

Value For Money13%

“the cost is high”

Color11%

“Turns orange”

Thickness6%

“The makeup is thick like cement”

Coverage5%

“Coverage was lacking”

Suitability Dry Skin5%

“Not great for dry aging skin”

Oily/Greasy4%

“Doesn't give coverage, looks oily”

Ease Of Use3%

“Hard to use even with loose powder brush”

Suitability Combination Skin3%

“Bad for combination/oily skin”

Weight Heavy3%

“It is a heavy glass with ridges”

Wrinkles3%

“Settled in my creases really heavy”

Top return reasons

Color52%
Advertised Vs Actual Product10%
Product Condition4%
Coverage4%
Functionality-Overall3%
Moist/Dry3%
Weight Light3%
Value For Money2%
Brightness/Shine/Glow2%
Texture/Consistency-Overall2%

Common questions

Is charlotte tilbury beautiful skin foundation profitable to sell on Amazon United States?
The niche generates $302K/yr across 20 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (41/100).
How competitive is the charlotte tilbury beautiful skin foundation niche?
3 brands and 29 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in charlotte tilbury beautiful skin foundation?
Top complaints mined from reviews: Value For Money, Color, Thickness. The return rate is 3.1%.
When does demand for charlotte tilbury beautiful skin foundation peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 4.6× the quietest.
What does it cost to enter the charlotte tilbury beautiful skin foundation niche?
Listings span $13.47–$52.42; the average listing price is $39.94 (sweet spot $15–$100). The average incumbent carries 1,713 reviews — the moat a new listing must climb.