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Charlotte Tilbury Beautiful Skin Foundation

Fail

The top 5 brands take 100% of clicks, so Charlotte Tilbury Beautiful Skin Foundation is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$302K/yr346K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
73%top-5 click share · 3 brands · 29 sellers

Flapen Score

Charlotte Tilbury Beautiful Skin Foundation against its category

The dotted line is the Beauty & Personal Care average. Past it, Charlotte Tilbury Beautiful Skin Foundation is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charlotte Tilbury Beautiful Skin Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Charlotte Tilbury Beautiful Skin Foundation 346K times last year and spent an estimated $302K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
2.2%
Market size, estimated
$302Ka year
Peak month
September4.6× the quietest month
Top search term
charlotte tilbury foundation184K searches a year

02 · Price

A sale here is worth $39.94.

Listings sell for $39.94 on average, from $13.47 to $52.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $39.94 that is $4K to $10K a year per listing.

Average price
$39.94inside the $15 to $100 sweet spot
Price range
$13.47–$52.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #109 within Face. It carries 1,713 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#109in Face
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,713per listing
Listings tracked
20

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
70 months

Products

Top Charlotte Tilbury Beautiful Skin Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 27%
  • Brand 33%

Demand

Charlotte Tilbury Beautiful Skin Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.6×

Search terms

Top Charlotte Tilbury Beautiful Skin Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charlotte tilbury foundation184K/yr
  • charlotte tilbury flawless filter66K/yr
  • charlotte tilbury hollywood flawless filter19K/yr
  • flawless filter26K/yr
  • hollywood flawless filter23K/yr
  • charlotte tilbury beautiful skin foundation10K/yr
  • foundation charlotte tilbury5K/yr
  • charlottes beautiful skin foundation3K/yr
  • hollywood flawless filter foundation4K/yr
  • flawless filter foundation5K/yr

Reviews and returns

What reviews say buyers love and hate about Charlotte Tilbury Beautiful Skin Foundation

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Value For Money”
3.1%of orders come back
“the cost is high”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Charlotte Tilbury Beautiful Skin Foundation questions

Answered from the same tracked data.