charlotte tilbury advent calendar
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great215.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great$83.66avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay$18.73–$206.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$37K$37K/yr · 232K searches
Growth
Bad-41.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, charlotte tilbury advent calendar is a $37K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
charlotte tilbury advent calendar market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $125K–$167K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #52,932
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 69%
- Out of stock
- 19.6%
- Avg brand age
- 21 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
79
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- SEPHORA61%
- Ulta Beauty14%
- e.l.f.12%
- Revolution Beauty London7%
- L'Oreal Paris5%
- Cinereplicas1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 80.5×
Top charlotte tilbury advent calendar search terms
- sephora advent calendar107K/yr
- calendario de adviento sephora93K/yr
- advent calendar sephora23K/yr
- sephora advent6K/yr
- sephora advent calender2K/yr
- sephora advent calendar 2023372/yr
- advent calendar sephora 202324/yr
- sephora favorites advent calendar 202373/yr
- calendario de adviento sephora 202325/yr
- advent calendar 2023 sephora449/yr
Top charlotte tilbury advent calendar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts
SEPHORA$97.974.0★62 rev
Sephora Advent Calendar 2024 - Moving Lights Advent Calendar - 24 Surprises Including Make-up Care Bathroom Products or Accessories
SEPHORA$61.784.2★254 rev
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
e.l.f.$94.584.6★421 rev
SEPHORA COLLECTION Premium Makeup & Skincare Advent Calendar Gift Set
SEPHORA$112.044.2★17 rev
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta Beauty$43.363.1★222 rev
Newest
by launch dateSEPHORA COLLECTION Premium Makeup & Skincare Advent Calendar Gift Set
SEPHORA$112.0417 rev
ULTA 24 Days of Beauty Advent Calendar
Ulta Beauty$206.530 rev
Sephora Collection After Calendar Makeup & Skincare Gift Set - 7 Full Size Products Holiday 2025
SEPHORA$50.168 rev
Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts
SEPHORA$97.9762 rev
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta Beauty$43.36222 rev
Trending
90-day click momentum
HARRY POTTER - Budget Advent Calendar 2025-24 Magical Wizarding World Gifts & Accessories - Stationery Jewelry & Surprises - For the Christmas Countdown - Official License - Cinereplicas
Cinereplicas$18.734.0★
ULTA 24 Days of Beauty Advent Calendar
Ulta Beauty$206.530.0★
Sephora Holiday Lip Value Set: 10-Piece Lip Gloss Liner Oil & Treatment Collection with Kosas Saie Fenty Beauty & More
SEPHORA$72.664.2★
Sephora Collection After Calendar Makeup & Skincare Gift Set - 7 Full Size Products Holiday 2025
SEPHORA$50.164.8★
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta Beauty$43.363.1★
What buyers say about charlotte tilbury advent calendar
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift idea”
“Great value”
“Well very very quite complete for the price the truth”
“Full Size Products”
“So much fun for my daughter to open every day”
“These are collectibles”
“Exactly as I hoped, perfect”
“A nice variety of things included”
“Easy to throw in my purse or pocket”
What buyers complain about
“The person I gifted it to did not like it as a whole”
“Cheap, dollar store quality”
“The samples were very small”
“Product was as PLASTIC”
“Products smell old”
“doesnt worth the money”
“The colors aren't always something we'd use”
“didn't last”
“Bad quality and design overall”
“Some were really hard to take out of the place so not easy to open”
Top return reasons
Common questions
- Is charlotte tilbury advent calendar profitable to sell on Amazon United States?
- The niche generates $37K/yr across 13 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -41.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the charlotte tilbury advent calendar niche?
- 6 brands and 79 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in charlotte tilbury advent calendar?
- Top complaints mined from reviews: Gifting Purpose, Quality-Overall, Size-Overall. The return rate is 1.0%.
- When does demand for charlotte tilbury advent calendar peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 80.5× the quietest.
- What does it cost to enter the charlotte tilbury advent calendar niche?
- Listings span $18.73–$206.53; the average listing price is $83.66 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.