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Charlotte Tilbury Advent Calendar

Fail

Buyers convert on only 0.2% of searches, so Charlotte Tilbury Advent Calendar is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$37K/yr232K searches / yr
90-day growth
-41.4%search demand this quarter
Competition
68%top-5 click share · 6 brands · 79 sellers

Flapen Score

Charlotte Tilbury Advent Calendar against its category

The dotted line is the Beauty & Personal Care average. Past it, Charlotte Tilbury Advent Calendar is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charlotte Tilbury Advent Calendar market on Amazon at a glance

Shoppers on Amazon United States searched for Charlotte Tilbury Advent Calendar 232K times last year and spent an estimated $37K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-41.4%
Conversion, latest week
0.2%
Market size, estimated
$37Ka year
Peak month
November80.5× the quietest month
Top search term
sephora advent calendar107K searches a year

02 · Price

A sale here is worth $83.66.

Listings sell for $83.66 on average, from $18.73 to $206.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $83.66 that is $0 to $8K a year per listing.

Average price
$83.66inside the $15 to $100 sweet spot
Price range
$18.73–$206.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #52,932 within Makeup Sets. It carries 215 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
19.6%
Average rank
#52,932in Makeup Sets
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
215per listing
Listings tracked
13

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
21 months

Products

Top Charlotte Tilbury Advent Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

79

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 214%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 61%

Demand

Charlotte Tilbury Advent Calendar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 80.5×

Search terms

Top Charlotte Tilbury Advent Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sephora advent calendar107K/yr
  • calendario de adviento sephora93K/yr
  • advent calendar sephora23K/yr
  • sephora advent6K/yr
  • sephora advent calender2K/yr
  • sephora advent calendar 2023372/yr
  • advent calendar sephora 202324/yr
  • sephora favorites advent calendar 202373/yr
  • calendario de adviento sephora 202325/yr
  • advent calendar 2023 sephora449/yr

Reviews and returns

What reviews say buyers love and hate about Charlotte Tilbury Advent Calendar

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Gifting Purpose”
15%of negative reviews mention “Gifting Purpose”
1.0%of orders come back
“The person I gifted it to did not like it as a whole”
A buyer, on “Gifting Purpose”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Charlotte Tilbury Advent Calendar questions

Answered from the same tracked data.