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Charlie Red Perfume for Women

Fail

The top 5 brands take 100% of clicks, so Charlie Red Perfume for Women is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$142K/yr155K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
67%top-5 click share · 3 brands · 64 sellers

Flapen Score

Charlie Red Perfume for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Charlie Red Perfume for Women is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charlie Red Perfume for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Charlie Red Perfume for Women 155K times last year and spent an estimated $142K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
8.6%
Market size, estimated
$142Ka year
Peak month
December2.8× the quietest month
Top search term
charlie perfume50K searches a year

02 · Price

A sale here is worth $10.69.

Listings sell for $10.69 on average, from $8.65 to $14.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $10.69 that is $8K to $11K a year per listing.

Average price
$10.69under the $15 to $100 sweet spot
Price range
$8.65–$14.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #272 within Women's. It carries 2,543 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#272in Women's
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,543per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Charlie Red Perfume for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 211%
  • Brand 38%

Demand

Charlie Red Perfume for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Charlie Red Perfume for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charlie perfume50K/yr
  • charlie perfume for women50K/yr
  • charlie perfume original14K/yr
  • charlie red perfume for women9K/yr
  • charlie blue perfume for women7K/yr
  • revlon perfume6K/yr
  • charlie red4K/yr
  • charlie blue4K/yr
  • charlie perfume for women original9K/yr
  • charlie cologne4K/yr

Reviews and returns

What reviews say buyers love and hate about Charlie Red Perfume for Women

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
74%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't like the smell”
A buyer, on “Smell”74% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Charlie Red Perfume for Women questions

Answered from the same tracked data.