charcoal soap
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Price range
Good$4.67–$36.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay$269K$269K/yr · 201K searches
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,554.21avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, charcoal soap is a $269K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
charcoal soap market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $216K–$288K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #472
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
650
Top-5 brand share
61%
Top 20: 96%
Top-5 click share
48%
Top 20: 87%
Open market
35%
- One With Nature23%
- Keika13%
- O NATURALS10%
- Megababe9%
- Asepxia5%
- Dove5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 3.2×
Top charcoal soap search terms
- charcoal soap93K/yr
- charcoal soap bar31K/yr
- charcoal bar soap19K/yr
- charcoal soap bar men14K/yr
- charcoal face soap13K/yr
- activated charcoal soap11K/yr
- charcoal soap for women8K/yr
- black charcoal soap3K/yr
- charcoal body soap3K/yr
- mens charcoal soap3K/yr
Top charcoal soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Keika Charcoal Black Soap Bar for Eczema Psoriasis Face Body Men Women Teens with Oily Skin 5 oz.
Keika$7.994.5★5,956 rev
O NATURALS 100% Natural Bar Soap - Gift Set - Organic Ingredients & Essential Oils - Spa Gifts for Women & Men Body Wash & Face Soap - 3PC Charcoal Soap
O NATURALS$13.424.4★36,023 rev
One With Nature Activated Charcoal Soap 4oz 6-Pack Gift Box Detoxifying and Exfoliating Charcoal Soap Bar with Dead Sea Salt for Face & Body for Men & Women
One With Nature$22.454.5★16,164 rev
Megababe Underarm Bar Soap - Space Bar | With Detoxifying Charcoal for Odor Control | 4.5 oz
Megababe$7.874.5★2,311 rev
One With Nature Activated Charcoal Soap 4oz 3-Pack Detoxifying and Exfoliating Charcoal Soap Bar with Dead Sea Salt for Face & Body for Men & Women
One With Nature$13.054.5★16,164 rev
Newest
by launch date
Dove Deep Exfoliating Beauty Bar Soap 6 Count Charcoal Powder 3.75 oz I Exfoliating beauty bar with charcoal powder and glycerin for softer smoother skin
Dove$10.462,543 rev
AMVital Natural Charcoal Soap Bars Face & Body Cleansing Bar Set 3-Pack
AMVital$13.5379 rev
SAISZE Activated Charcoal Soap Bar for Acne and Oil Skin Natural Black Soap for Face and Body Paraben and Sulfate-Free 8 Ounce
SAISZE$7.15117 rev
Australian Botanical African Black Soap with Activated Charcoal and Peppermint Oil 6.6 oz Pack of 8 Activated Charcoal Soap with Raw Organic Shea Butter for All Skin Types
Australian Botanical Soap$36.242,093 rev
VALITIC Charcoal Kojic Acid Turmeric Black Soap Bar Dark Spot Remover for Body or Face Wash - 2 Pack
VALITIC$14.37718 rev
Trending
90-day click momentum
Asepxia Salicylic Acid & Activated Charcoal Bar Soap | Acne Treatment Reduces Pimples & Blemishes Deep Cleansing Facial Cleanser Dries Out Acne Prevents Breakouts Face wash 4 Oz 5-Pack
Asepxia$16.464.7★
The Grandpa Soap Company Charcoal Bar Soap - With Activated Charcoal Hemp Seed and Mint Oil Detoxifies Draws Out Dirt and Toxins Clear Congested Pores Vegan 4.25 Oz 3 Pack
The Grandpa Soap Company$14.384.8★
Suavecito Body & Hand Soap Bars Moisturizing Masculine Original Fragrance With Charcoal 6 oz 3 Pack
Suavecito$7.804.6★
Kitsch Charcoal Soap Body Wash Bar Detoxifying Bar Soap with Activated Charcoal Gently Removes Excess Oil & Impurities Clears Pores Firms & Moisturizes Skin Made in USA - 4 oz
Kitsch$10.814.5★
SheaMoisture Bar Soap for Troubled Skin African Black Soap Cleanser with Shea Butter 8 oz
Shea Moisture$5.974.6★
What buyers say about charcoal soap
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“it cleanses very well”
“The quality is consistent”
“Awesome price”
“Very soft”
“Very good on my sensitive skin”
“It seems to work well”
“This bar lathers so nicely”
“As advertised”
“it cleans ok”
What buyers complain about
“unpleasant scent”
“Heavily irritated my skin”
“Not worth the price”
“This bar of soap crumbled into tiny pieces when i opened it”
“Very small”
“It is not drying”
“Pump arrived broken”
“black color stains”
“my skin didn't like this soap”
“Misleading Product”
Top return reasons
Common questions
- Is charcoal soap profitable to sell on Amazon United States?
- The niche generates $269K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the charcoal soap niche?
- 25 brands and 650 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in charcoal soap?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.
- When does demand for charcoal soap peak?
- Demand peaks in Aug–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the charcoal soap niche?
- Listings span $4.67–$36.24; the average listing price is $14.41 (sweet spot $15–$100). The average incumbent carries 5,554 reviews — the moat a new listing must climb.